Go Gold with Katie Cannon

If you’re running ads, posting on socials, or wondering why your marketing feels hit and miss, this episode will be a game changer. In this week’s episode, Katie Cannon breaks down one of the most misunderstood parts of marketing in the children’s activity industry: front-end marketing and how to use it properly to grow. You’ll finally get clear on the difference between brand awareness and active...

If you ever catch yourself saying, “I just need more students” , this episode is for you. In this week’s episode of Go Gold , Katie Cannon breaks down one of the most overlooked strategies in the children’s activity and sports industry — how to enrol more students from the leads you already have . So many business owners think growth only comes from spending more on ads or chasing new leads. But m...

t’s time to step fully into your CEO power. In this episode, Katie breaks down the four key areas that every children’s activity and sports business owner must master to grow from “busy operator” to confident, focused CEO. Because when you finally step out of the day-to-day, you don’t just gain time and freedom — you unlock the potential to lead better, scale faster, and create real impact in your...

If you’ve ever caught yourself saying, “What’s next?” before fully mastering what’s already working, this episode is for you. In this week’s episode, Katie Cannon pulls back the curtain on the real lessons that shaped her 20-year journey in the children’s activity industry — from running multiple gyms and trying to “grow fast” everywhere, to finally building a simpler, stronger, and far more profi...

As a children’s activity entrepreneur, you might think marketing just means getting more students through the door. But as Katie shares in this week’s episode, your role in marketing goes far deeper than that. From the early days of handing out leaflets and hoping for the best, to now mentoring hundreds of business owners across the children’s activity space, Katie breaks down exactly what marketi...

Big goals feel exciting. But if the cost in time, energy, and logistics is too high, they can quickly turn into a nightmare. In this episode, Katie shares the hard lessons from building a 100-school activity business that looked impressive on paper but was exhausting to run. You’ll discover: Why cash flow doesn’t always equal a sustainable business model The hidden costs of chasing a vision withou...

If you’ve ever felt like you’re setting big goals but falling short when it comes to enrolments, this episode is for you. Katie breaks down how children’s activity entrepreneurs can track trial numbers effectively so you stop scrambling for leads and start hitting your targets with confidence. Inside, you’ll learn: Why tracking trials separately from enrolments is non-negotiable How to set realist...

Welcome to Gold Medal Business, the place to be if you’re a children’s activity and sport entrepreneur who is serious about growing and scaling your business to six-figure success and beyond. In this episode, Katie gets real about the endless to-do list that leaves so many entrepreneurs stuck in the day-to-day grind — and why the fastest way to step into your CEO role is by bringing in virtual ass...

In this episode, Katie shares openly about the early mistakes she made. Building a business that was successful on paper, but left her exhausted and stuck. From stripping it back and starting again, she learned what it really takes to create freedom in your business. Inside, you’ll discover: Why building a business that feels “hard” is a red flag for your model and team The 3 pillars to design you...

Welcome to Go Gold with Katie as a Children's Activity Entrepreneur. In this episode, Katie dives into the power of consistency and compounding in your business and how to stop the rollercoaster of emotions that can come when results aren’t instant. You’ll hear: Why momentum is built through consistency, not quick wins How the compound effect works in marketing, sales, and team growth Why it can t...

In this episode, we're diving deep into how you, as a business owner, can accelerate the growth of your team. Often, the speed at which your company grows is directly tied to the decisions you make as a leader. But many of us are unintentionally bottlenecking our businesses by hesitating to make those crucial decisions. It’s time to change that.  In This Episode: Why your business’s growth is...

Welcome to the final episode in our Boost Your Cash Flow Accelerator series! In this episode, Katie takes you through a game-changing strategy that too many children’s activity entrepreneurs overlook: how to strengthen your cashflow and double enrolment income without needing to sign up more students. In this episode, Katie shares how to leave no stone unturned in your business by optimising what...

Welcome to Part 2 of our Boost Your Cash Flow Accelerator series! In this powerful episode, Katie reveals the truth about annual payments, what works, what doesn’t, and how to use them strategically to boost your cashflow without breaking your systems. Many business owners in the children’s activity and sport space look at annual payments as a quick win, but without the right planning, they can cr...

Welcome to Part 1 of our Boost Your Cash Flow Accelerator - a powerful 3-part series designed to help you grow your children’s activity or sport business with confidence, clarity, and consistency. In this episode, Katie shares how to create predictable, recurring income in your business by introducing monthly subscription model and why this shift alone can transform your cash flow, systems, and sc...

Welcome to Go Gold with Katie Cannon, the podcast for children’s activity and sport entrepreneurs serious about growing a profitable, six-figure and beyond business. In this episode, Katie dives into how to double your productivity and lead your team, especially as you prepare your business for summer and beyond. To double your productivity and lead your team, you need a team to lead. Katie breaks...

This episode is all about what happens when you take a step back. Katie shares how creating white space in the summer can help you see your children’s activity business differently. It’s a chance to zoom out, spot what’s working, and identify the areas that need your attention as the CEO. What are the real problems you need to solve? What’s the thing you need to get your head around so you can mov...

When was the last time you looked at your marketing and asked, “Would this make sense to a parent who’s never heard of my brand?” In this episode, Katie shares a powerful reminder that could transform your approach to growth: you must market like a parent, not like a business owner. It’s a mistake many experienced children’s activity business owners make: overcomplicating marketing with all the ex...

Are you treating your business like a real business or like a hobby? In this no-fluff episode, Katie gets real about one of the biggest mindset blocks holding children's activity and sports entrepreneurs back: hesitation to invest in their growth. If you've ever caught yourself saying, "I'll do it when I'm ready," or "I'll wait until I have the money," this one’s for you. Drawing from over 20 year...

Are you spreading yourself too thin chasing shiny ideas? In this episode of Go Gold with Katie , we're halfway through the year, and it’s the perfect time to reflect, recalibrate, and recommit to what’s really working. Katie shares a powerful mindset shift that every children’s activity entrepreneur needs to hear: What if you focused on just ONE thing for the rest of the year? Tune in as Katie wal...

In this episode, Katie shares the two core principles that will skyrocket your productivity: themed days and disciplined scheduling. If you’re feeling stretched thin, constantly reacting instead of leading, and wondering where your time is going each week, this one is for you. Drawing from her own experience running multiple businesses and raising a young family, Katie walks you through how to cre...

What have you achieved so far? What systems have changed the game for you? What support and community have helped you grow? In this session, we dive deep into the power of execution specifically what it looks like to hire the right roles in your business at the right time . Whether you're in the early days or growing fast, this episode will help you get laser-focused on what hires should come firs...

In this powerful episode, Katie dives into building a team that drives sales without you having to do it all. Katie shares her personal experience of running multiple businesses over 18 years and the one strategy she wishes she had implemented sooner : building an independent, focused sales team. Whether you're running a performing arts programme, multi-sports club, gymnastics classes or anything...

In this week’s episode, Katie shares a powerful strategy every children’s activity business owner needs to implement monthly. Profit Push . If you’re ticking endless tasks off your to-do list but still feel like something’s missing, this episode is your reminder to step into your CEO role and take a high-level view of your business operations. Katie walks you through how to audit your business for...

In this episode of Go Gold with Katie , we’re diving into a topic that couldn’t be more important as we move through the summer months: how to speed up your student enrollments and stop relying on passive sales systems that just don’t cut it anymore. Whether you run preschool classes, after-school clubs, or weekend sports sessions, you've probably noticed that things can start to slow down in May,...

This episode is for every children’s activity business owner who’s still trying to wear all the hats. You’re doing the social media, the emails, the onboarding, the admin... and it’s exhausting, right? This week, Katie gets personal. With two of her right-hand team members away, she shared the true value of a well-trained, role-specific team. In this powerful, behind-the-scenes episode, Katie open...