Go Beyond Fundraising: The Podcast for Nonprofits

Just how massively important is it to say "thank you" to your donors? Those two short words can have a massive impact. But, just how much...? These are the questions that latest body of research by Dr. Adrian Sargeant and Professor Jen Shang set out to answer. In the recently released study: The Role of Donor Acknowledgements, we learn about the effect of saying thank you and answer questions like...

In this episode: Brands slam your donors with thousands of marketing messages per day. This means your communication needs to be more focused than ever before. The only way you can speak to the right people at the right time about the right things comes down to your segmentation. Organizations that approach fundraising from a data-driven approach succeed in rising above the noise. Framing messagin...

In this episode of the Go Beyond: Pursuant Listening Experience, Taylor sat down with David Sachetti to talk about direct mail. We often hear in the fundraising sector that '"Direct mail is not dead!'" In this episode, Sachetti explains why and talks about the importance of an integrated direct response program that includes both mail and digital channels of communication. Top takeaways from this...

In this episode of the Go Beyond Pursuant Listening Experience, we sat down with Jeff Patrick, CEO of Cohort3. Jeff gives us the ins and outs of livestream fundraising after his research firm just released the Livestream Fundraising report. Per the report: Livestreaming is new, it’s different, and it very likely represents in many ways the future of individual giving for the nonprofit sector. That...

It's no mystery that individuals have high expectations for their digital and online experiences they have when supporting and engaging with your nonprofit organization. We live in "an Amazon world" and this trickles out to the experiences we should strive to create for our donors and supporters. In this episode of the Go Beyond Pursuant Listening Experience, Taylor Shanklin sat down with Suchi Ot...

Many organizations have a hard time communicating their "why" and therefore the case for support is often lost. In this episode of Go Beyond: The Pursuant Listening Experience, we sat down with our friend in fundraising, Barbara O'Reilly. We discussed how organizations can better answer the question for their donors: "Why do you need me?" Some of the highlights of the episode include: - Defining y...

Tony Martignetti has the most listened-to, longest running podcast specific to the nonprofit sector and he just celebrated his 400th show. Taylor Shanklin at Pursuant had the opportunity to sit down with Tony and get his top three takeaways from all of his experience interviewing nonprofit leaders over an eight-year podcast history of 400 podcast interviews. Top highlights: - Boards have got to be...

LinkedIn is thriving. In 2017 it hit over 500 million members. Individuals, nonprofit organizations and brands are leveraging the power of the network to drive engagement and build relationships. Have you ever thought about how you could be using LinkedIn for your nonprofit organization? In this episode Taylor got to sit down with Dupe Ajayi to talk about a topic that is very, very near and dear t...

The practice of gratitude is an important part of one's day and important to creating long-lasting relationships with your organization's donors, employees and volunteers. Dave Linn, Psychology professor and COO of the Generosity Series sat down with us to talk about the importance of practicing gratitude, and some tips to adopt gratitude as a regular practice.

How do you measure and track the ROI of your nonprofit organization putting time, money and energy into buiding out great donor experiences? In this episode, Taylor sat down with Hilary Noon, EVP of Analytics, Insights & Experience at Pursuant. Hilary has had experience working in the field at American Cancer Society and now leads the Analytics practice at Pursuant. She shares how to measure and t...

Fundraising events. Just about every nonprofit conducts some sort of fundraising event whether it be a gala, a walk, an endurance event, a golf tournament, etc. Events are a great way to introduce new people to your mission, but all too often the relationship end at the event. So we sat down to talk about how to use events as the first impression and build from that. In this episode of Go Beyond:...

What do you do when you are moving your nonprofit technology to a new system? Maybe you are migrating to a new online fundraising technology and you are not sure how and if you should communicate this to your supporters. In this episode, Taylor Shanklin sat down with Maureen Walbeoff to answer this question and talk about the ins and outs of how to communicate (or not) such a shift.

The fundraising landscape is as complex as ever. As we head into the second half of 2018, nonprofit leaders are looking for strategies that can help them extend the important work they do. Back for the third year in a row, the team at Pursuant compiled the latest trends in philanthropy and added in our insights as fundraisers and marketers. This episode is a remix of the webinar we hosted on July...

In this episode, Taylor Shanklin sits down with Tina Ly, AVP of Digital Solutions at Pursuant. Tina explains what digital media is, why she likes it and shares tips on how to get the most bang for your buck if you are an organization with limited funds to spend on advertising.

In this Pursuant listening experience, Leah Davenport, Product Marketing and Digital Specialist, and Taylor Shanklin, VP, Marketing at Pursuant discuss the Growth mindset and methodology that is shaking up the way that startups market themselves. The two converse about how to apply the mindset and the methods at your nonprofit organization as a way to accelerate growth and break down silos.

In this Pursuant listening experience, Andy Goldsmith, SVP, Creative Director and Taylor Shanklin, VP, Marketing at Pursuant discuss the launch of the new pursuant.com. The two share lessons learned over the course of their careers as creatives and marketers.