Go Beyond Fundraising: The Podcast for Nonprofits

Creating a positive and meaningful experience for the individuals you touch is essential to driving donor loyalty. However for many, defining and implementing that experience has become increasingly difficult. In this episode, we sat down with Taylor Shanklin to discuss the ways we’ve historically defined experience and reveal how understanding donor motivation is transforming the future of donor...

Our friends over at the Fundraising Effectiveness Project just released their latest Quarterly Fundraising Report for 2019— and the results from the first half of 2019 should be a wake-up call for every nonprofit leader. We sat down with Jennifer Bielat and Hilary Noon to interpret the data from the report, identify the most important takeaways, and discuss action steps nonprofits can take to comb...

How do you identify alumni who are most likely to give to your university? It's one of the biggest challenges facing advancement programs across the country. The good news is, data analytics has made a wealth of new information available about what truly motivates alumni to engage and give. That's what we sat down with alumni advancement expert (and musician) Jay Le Roux Dillon to discuss. Stick a...

If you’ve been frustrated by the fundraising RFP process, or you’re simply looking to optimize the time you spend looking for the right partner, this episode is for you. As an agency built by fundraisers for fundraisers, we’ve been a part of hundreds of RFPs over the years — issuing them while working within an organization and responding to them as an agency. So we sat down with Kelley Stewart, P...

On today's episode Jessica Fewless, VP of Customer Experience at Demandbase, talks to us about the hot new trend on the marketing frontier: Account Based Marketing(ABM). How can it be applied to the fundraising world? How have other organizations been successful with ABM? Tune in to learn more about correlations between the nonprofit marketing world and for-profit marketing practices.

In the world of personality tests, the Enneagram is the hot new kid on the block — albeit it's been around for thousands of years in different forms. What sets the Enneagram apart is how it identifies the root motivations that drive individuals to act. It also uncovers common insecurities and responses to stress. Nonprofit teams that leverage the Enneagram will discover differences in how differen...

Personalization and customized content is everywhere. From recommended products on your Amazon homepage to the local pizza place knowing your order before you call, businesses have figured out how to deliver custom content to their customers. Nonprofits have to catch up. Those who can will see tremendous lift in their giving. The good news is, marketing automation can help you figure out what your...

The insights from this year's Giving Outlook are here - but now that you have the latest nonprofit sector trends and benchmarks, how do you put them to use? Pursuant's EVP of Client Strategy, Jennifer Bielat, breaks down opportunities for growth and actionable strategies for your nonprofit using the data from this year's report. Download your free copy of the 2019 Pursuant Giving Outlook here: htt...

In order to drive growth, organizations must focus on the experience they are delivering for the people who have the greatest potential to support their mission. That's why we're excited to announce the launch of Pursuant Insights, a new business within the Pursuant family dedicated to solving fundraising’s greatest challenges through the advancement of intelligence products and services that acce...

The fundraising landscape is as complex as ever. As we head into the second half of 2019, nonprofit leaders are looking for strategies that can help them extend the important work they do. We sat down with Matthew Mielcarek, the Vice President of Analytics and Insights Strategy at Pursuant to discuss all the trends and insights from this years report. In this podcast you'll discover: - An overview...

You're probably wondering what a children's television show host has to with fundraising. Why Mr. Rogers? That's what we asked relationship fundraising expert Sophie Penney, author of Fundraisers Channeling Fred Rogers. Listen to discover how nonprofits can re-purpose Mr. Roger's unique relationship building strategies into advancing retention rates, donor loyalty, and getting more value out of a...

Studies have shown that the average person only spends about 6 seconds looking at an email. So how can you make the most of that time and capture the attention of your donors? We sat down with Samantha Kollasch, a web developer at Pursuant who specializes in fundraising email campaigns. Together we explore the takeaways about email automation from this year's Digital Summit and examples from succe...

What is the ultimate expression of donor loyalty? What about planned giving? It’s a term we see a lot in the fundraising/nonprofit space – but what exactly ARE “planned gifts”? Our guest today, Claire Meyerhoff, is a subject matter expert on this topic. As the President of the Planned Giving Agency and for ten years, Claire has helped nonprofit fundraisers reach and engage planned giving prospects...

We sat down with OneCause, a leader in mobile fundraising, to learn more about their study of Social Donors. (AKA, those who give through event-based and peer-to-peer fundraising.) Together we explore the unique motivators, giving behaviors, and engagement preferences of this new emerging donor segment.

This week we sat down with Reggie Rivers; former Denver Bronco, radio host, and author to talk about fundraising event optimization. In this episode you will learn... - How to use prioritization models to shape your event follow-up strategy - How to get the right people to your fundraising events - Tracking what gifts can be attributed to your event And much more! Listen to the full episode for a...

In this week's episode, we sat down with Kishshana Palmer to talk about her definition of "Martyritis" and what does self-care mean when you are a leader? We read a lot and everybody is telling us to do the next five things. As leaders it is easy to often feel like we are not doing enough and need to do more. Kishshana broke down some tips for self-care as a leader. Because, if you don't take care...

We don't know about you, but some days it feels like marketing technology is evolving on a daily basis. It can be hard to keep up with which digital fundraising trends to jump on, and which ones to pass up. Luckily for you (and us!) our resident digital expert, Tina Ly, has forecasted what should be top of mind for you this year. You'll come away learning: - How to get the most value out of your c...

How is your nonprofit's brand significant in the lives of your loyal users? That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty. In this episode, learn how Cynthia has worked with some of the nonprofit industry's most disting...

In this special episode, Taylor Shanklin sits down with Trent Ricker, CEO of the Pursuant Group and Doug Cogswell, CEO of Advizor solutions. Ricker and Cogswell share insights of the state of analytics in the nonprofit industry, and the exciting news of Pursuant and Advizor joining forces to continue to innovate in the area of analytics and insights in the nonprofit sector.

As part of our Digital Summit takeaways series, we sat down with Kim Richardson, Director of Client Strategy at Pursuant. Kim attended one of the Digital Summit events this year and had some "aha-moments" to share when it comes to storytelling and breaking through the noise.

It's no secret that fundraising is rewarding but challenging work. Too often, nonprofit professionals rely on the same strategies despite seeing diminishing returns. What breakthroughs could your nonprofit make if strategists were not afraid to challenge business-as-usual thinking? That's what we sat down to explore in this episode. Cherian Koshy, Director of Development at De Moines Performing Ar...

We sat down with account-based marketing expert Sangram Vajre to discuss the "secret sauce" behind donor loyalty. Sangram is the co-Founder of Terminus, and author of "Account-Based Marketing for Dummies." In our discussion, Sangram applies the timeless principles and powerful tactics of account-based marketing to major gift fundraising. You'll learn: -How to create a culture of "donor obsession"...

In the second half of our conversation with author David Brier, we learn the three questions every brand should be able to answer: 1. Who are your prospective customers? 2. What are their values and priorities? 3. Who are we and how are we an extension of those values? David also tells the story of how he helped a 70+ year-old organization refresh their brand identity and become incredibly relevan...

Brand guru David Brier joins us to discuss how nonprofits can drive deeper loyalty with their donors. David is a speaker and the author of "33 Steps to Transform the Brand You Have into the Brand You Need." Many nonprofits don't think of themselves as brands -- which David argues is a huge missed opportunity. In this discussion, David shares his thoughts on: - the tactics legacy brands use to keep...

Over the last few years it’s become increasingly popular for for-profit brands to make bold, sometimes polarizing statements in their marketing. By doubling down on their core values, brave brands have been able to grow their bottom line and their tribe of raving fans. How can nonprofit marketers benefit by adopting these tactics? It takes the right combination of courage, data-driven decision mak...