Glow & Tell

Looking for an 'easy button' to lift your ranking in Google and double your appointments by tailoring your customer acquisition channel to appeal to Millenials? This is the episode for you. In this episode, Brian Loebig (owner of Loebig Ink) and I unpack some creative ways that you likely haven't considered to up your marketing game like the 5-minute trick that doubled appointments...

When was the last time you stopped to consider how your space is impacting you, your success and how your customers feel as they enter your spa, chiropractic clinic, or massage studio? Think the aesthetic of your space doesn't matter? Guess again... In this episode, Carolyn, the founder of Crossfields Chiropractic Office Design, and I explore the impact of all things interior design: color pr...

Could it be the mindset is the magic key that unlocks your potential? Colleen would argue so and her results show it. After just 5 months of operating her spa, Inspired Beauty, Colleen Commissio has generated nearly $100k in revenue with zero prior spa operation experience. Her story is a true source of inspiration. Tune into this episode as we unlock Colleen's brain to see how she did it. Co...

Everyone needs a coach, do you have one? Salon owners, this is the show for you. Kelly Shaw is the premier salon coach in the UK. With over 25 years of industry experience, managing resort spas and their multi-million-pound budget, to the operation of her own successful spa, Kelly is one to listen to. In this episode we cover: The 'hidden enemy' that’s silently destroying your ability to...

This is the episode you've been waiting for spa owners : ) Kay and Shannon are the co-founders of Body Contouring Academy, Sculpt Away Body Shaping Beauty Lounge in San Antonio, TX (which generated 7 figures their first year in operation) and the co-authors of Body Contouring 101: Your Complete Guide to Getting The Body You Want Without Surgery. This episode covers the three secrets to their...

Dan Martini is the owner and founder of One-Stop Revenue a marketing agency built to serve the Wellness and Fitness space. This episode covers the four vitals of marketing: 1.  Always be marketing and how to do it! 2. Direct response marketing. 3. How to craft your specific offer. 4. Why you should follow the numbers. Connect with Dan at https://www.onestoprevenue.com/home Connect with us on Youtu...

Diana Jenner is the founder of Orchids Retreat Beauty Salon and Wellness Clinic in the UK. She is an industry veteran with 20 years of experience in beauty therapy, a Dermalogica Brand Ambassador, skin expert, and certified aromatherapist that has scaled her business through adversity after adversity as we uncover during the show. This episode covers a lot including: How Diana was able to re-build...

Staring out the window of a major retail center in NYC, Shannon Lee Marks (owner of Shannon Lee Esthetics) thought to herself, "I am not where I am supposed to be."  So she buckled up, buckled in, and doubled down on betting on herself to create what is now one of the hottest up-and-coming esthetic shops in NYC. Featured in the NYC Journals, "Top 30 Personalities Disrupting the Beau...

From banker to beauty, tune into this episode to hear how Amir Rostamirad, owner of Beautè Aesthetics created one of the hottest Medspas in NYC. In this episode we cover: The art of customer experience and how to architect a customer experience that will have them bring their friends with them on their next visit. How to REALLY market your spa and leverage grassroots word of mouth. Treatment and d...

In the 11th hour, after nearly losing her lives work and throwing in the towel, Miranda Justiniano - the owner of Ohio Cryo - found a way to not only save her business but turn her nearly bankrupt cryotherapy center into creating an absolute cash cow. In this episode, Miranda shares the secrets that lead her to create what is likely one of the most profitable cryotherapy centers in Ohio. You can c...

Ever feel stuck? Like the work you're doing is not meaningful? Like you should be doing something different? Rachelle DeLullo, the owner of Dea DeLullo Cosmetics, is a testament to the power of resilience, pivoting, and perseverance and what can happen if you focus all of your energy on pursuing meaningful work. After a mere year and a half, Rachelle has gone from facing life-threatening medi...

Tanya Jarrett, a Pennsylvania native, is the founder of Live Fresh LLC, creator of the 28-day Ultimate Whole Foods Refresh, and co-founder of The Simple Wealth Program. She focuses on inspiring women to take ownership of their lives so they no longer feel like they are trading their health for wealth. Her personalized nutrition approach has helped many people sit in the driver’s seat with their in...

Mina-Jacqueline Au, an Integrative & Complementary Wellness Medicine Specialist is co-founder and Director of Lueur MD Aesthetics. Mina is a member of the American Academy of Age Medicine and has done extensive studies both nationally and internationally on medical aesthetics, specifically dermal health & restoration and is also an advisor at the Institut Pasteur Paris. In this episode we...

biopreservationAfter nearly hanging up his hat as a Chiropractic physician, frustrated by the endless drudgery of bureaucratic red tape with licensing, certification, and declining reimbursement rates from insurance companies, Dr. Lipman was able to dramatically change the course of his career and has since built a thriving practice that, in his words, " gives my accountant nightmares ",...

Elisa Fromson is the owner of Bodyology in Woodland Hills, CA. She is undoubtedly one of the beauty industry's most resilient entrepreneurs. After being disallowed from returning to England once the lockdowns began in 2020 and with only $600 to her name, Elisa managed to make one of the most heroic turnarounds I have heard. Simply put, her story is incredible. In the episode we discuss: 1. Ho...

In this episode, Simon Mansell Founder of Artemis Distribution (Cryoskin, Endosphères, and Plason) shares his latest course designed to help beauty and wellness business owners find success with Cryoskin. While initially intended for Cryoskin partners, we believe there is a lot of value for everyone else in the space and so we decided to share the content with you. Below are the links to the resou...

Calling all graduating estheticians! If you're a recently graduated esthetician or an esthetician looking to start your own business, this is the show for you. On this episode, I'm joined by Shelley Hancock a 34-year veteran esthetician consult who has helped hundreds of aspiring esthetician entrepreneurs. During the show, we cover all the vital stuff for estheticians looking to get star...

Trina King is the founder and CEO of NW Cryo Center and The Secret to Building a Better Beauty Business (a consulting firm specializing in helping beauty business scale their revenue intelligently). In this episode, we take a bit of a turn and created a buyer's guide for those considering acquiring body contouring technology based on Trina's 10+ years working with contouring technology....

Back by popular demand, Perry joins us for another episode laser-focused on goal selection, carving out your 'ideal scene', and risk management strategies to help you make more intelligent decisions from one of the veterans of the industry. In this episode we focus on: The setting, defining, and reimaging of your goals and ambition. Risk management insights and how to sleep at night. Get...

Kaeli Lindholm is the founder and CEO of KLC Consulting, the go-to consulting firm for intentional and inspiring women in aesthetics who are looking to cross the next million-dollar mark in their business. She is the founder of The POP Leadership Academy, the one and only business incubator that helps female leaders in aesthetics & wellness disrupt the status quo to build deeply satisfying, lu...

Spa and Wellness business owners this is the episode you've been waiting for. When iconic luxury resorts like Four Seasons®, Aman Resorts®, Shangri-La Hotels and Resorts, and The Siam are looking for the best in class consulting for concept development and wellness design, there is one name one to top of their list... Nigel Franklyn, The Spa Whisperer. With a portfolio and accolades that span...

Chiropractors this show is for you... On for her second appearance of the show Dr. Lisa - the owner of Wellness Choice in Newport Beach - and I discuss: 1. Why it is VITAL to have a brand strategy and how she has architected hers. 2. How she was able to DOUBLE her practice's revenue despite COVID-19 generating $100k+ in one month. 3. How she created revenue symbiosis by partnering with a PT,...

Julie Koesel is the owner of Julie Elaine a one-stop-shop for skincare, feet pampering, massage, and esthetics in Spokane Washington. When she's not obsessing over skincare/fitness/nutrition/kids/love/naps/coffee/life she's feverishly thinking, "how can I better pamper my clients" and on this episode we capture a bit of Julie's thinking that has led to her success as a 19+...

Haben "Habi" Girmay is the owner, founder, CEO, & Cosmetic Chemist of Shikorina By Habi, LLC As a Licensed Esthetician & Certified Master Clinical Herbalist from Eritrean American who lives in Philadelphia, her insights are gold. Formulating and creating her line of cosmetics Habi has made a significant contribution to the Eritrean community. Haben has Youtube 62k subscribers and...

Andrew Girvan is the General Manager of US Cryotherapy in Studio City.  If you're a cryotherapy center owner, this episode is for you.  Inside the conversation we cover: 1. The importance of thinking through new product rollout and implementation plans. 2. Why content marketing is the antidote to fear of shameless self-promotion and why you MUST be creating content. 3. Sincerity in consultati...