Glow & Tell

After two tours overseas as a combat medic with the US Army, Claudia Betancourt decided to drop her battle rattle and M16  to create Exhala Wellness, the premier wellness center in Wenatchee, Washington. Now, after 4 years of operating Exhala Wellness, Claudia is so busy with Endospheres treatments that she is having to buy a third Endospheres to keep up with demand. Tune into this episode to hear...

Melissa Mesich is a Beverly Hills celebrity aesthetics pro who has clients ranging from NBA players to names you'd recognize on the big screen. In this episode, Michelle and I talk about all things lymphatic, why it matters from a beauty professional's perspective, and how to capitalize on the ocean of opportunity that is out there for the savvy beauty professional. We also cover: * Othe...

Tyler Price is the CEO of Austin Kade Academy, an education center for estheticians, cosmetologists, and nail technicians. He and his wife launched the beauty education academy in the heart of the '08 global recession and as a result, has created a set of tools for helping any execution-minded beauty professional attain a 6 figure income in two years with his education. This episode covers: T...

I've noticed a singular defining characteristic of both the "making it happen" budding entrepreneur and the "made it happen" 10-year overnight success story and it's not what you'd expect. It's not having a genius-level IQ. It's not having the best idea. It's not having the biggest pot of capital to get you started. No, it's something differen...

Debora Castaneda is a Superinfluencer, Supermodel, and winner of Miss Colombia, and most importantly, a flat-out Superhuman impacting the lives of everyone who comes into her spa. With a heart of gold and the glow of an angel, Debora is a voice to listen to when it comes to exploring just what beauty is, how we should pursue it, and how we'll know we've found it. After 'Miss' a...

A recent alarming report from Nursing CE Central suggests that "in the last 3 years, 95% of nurses reported feeling burnt-out in their nursing position within the last three years" and that " 47.9% of burnt-out nurses report that they are actively looking for a less stressful position or to leave the nursing profession altogether." Source = HERE This all begs the question, what...

Doubling your revenue as a massage therapist is nearly an impossible task... nearly. But Carissa Densmore - the owner of Zatara Day Spa - found a way to do it. One that didn't bankrupt her physically, emotionally, or literally. After years of working as an HR executive, in a thankless position that didn't give her the space to have the impact on the lives of people that she wanted to, sh...

Lynda McHugh is the owner of Euro Body Contouring in New Jersey. After working for years as a corporate trainer she took the leap and launched her own beauty business. She’s an example of what can happen when you start small (she launched out of a Chiropractors office). This episode covers: 1. The One Big Idea that guides her professional life. 2. The difference between mindsets of operating a bea...

In this episode Leslee Cullum - the owner of Xtreme Make-Over in Alvord, Texas - and I discuss: Why and how creating a vision in the consultation room transforms the customer experience and your revenue. How she uses a - not so secret - secret social media strategy that creates a magnetic gravitational pull of new customers into her spa.  The pull is so strong that it led her entire church to come...

Courtney Shull - the owner of So. Co. Face and Body in Sonoma, CA -  is a PMU artist that has found a way to scale her business into a thriving, profitable, powerhouse offering body sculpting and other spa services. In this episode, we discuss how Courtney handles the top misconceptions in beauty today, how she positions her body sculpting package sales and her approach to re-investing back into h...

Running a spa is hard. Maintaining your sanity in the face of hurdle after hurdle is harder. Nearly losing your life savings is harder still. But when you combine all of these forces together you find yourself in a herculean storm that stamps out all but the most elite of the elite. In this episode, Suzanne Shamblin - the owner of Skin Science in Tampa, Florida -  shares her secrets for upgrading...

Windy Zabojnik - the owner of Texas CryoWorks - simply put is one of the most inspirational, sage, wise, and deeply moving women I have ever spoken to. Her story will move you to tears... If you implement half of the transformative truths she shares, your business will with near certainty ratchet up a notch and you will be more profitable. This is a power-packed episode that covers the transformat...

Travis Ála is an Area Director for iCryo - one of the largest cryotherapy franchises in America and is responsible for the revenue growth and team development of some of the most profitable locations. Taking franchise locations from five figures to six figures in monthly revenue is something Travis does on a routine basis and in this episode, we cover some of his secrets on how he does it. Connect...

Between The Great Resignation, COVID lockdowns that forced people to re-examine their priorities, and all the rest of the external influences in a world post-COVID, it's no wonder staffing shortage for spa teams remain a number one concern for many spa owners. And with the talent scarcity trend likely to continue for years to come it's vital that spa owners and directors proactively thin...

Kris Dim and Jill Johnson from Total Sculpting are arguably some of the most inspiring people in Body Beauty Show history... maybe on Earth. After a paralyzing spinal cord injury that radically altered Kris' life and ability to continue competing as a world-renown IFBB professional bodybuilder, he and his wife Jill found a way to compete again in bodybuilding and the wellness business. This s...

Some stories just grip you, pull you in, and have you on the edge of your seat dying to know just how exactly the protagonist went from, "it's all about to end" to the most incredible heroic underdog story victory. This story from Shauna is one of those. Shauna (the owner of The Tanning Co in Sun Valley, Idaho) nearly gave up on her dream of running a thriving salon in 2020 just as...

This will be the highest knowledge per minute on this side of the internet for spa owners looking for advice on how to : Find high value clients. Retain those high-value clients. Keep up with technological advancements And other golden nuggets from one of the industry's most in-demand spa coaches, Maxine Drake from Maxine Drake consulting. You can connect with Maxine Drake at www.maxinedrake....

Spa directors!  If you're looking for battle-tested secrets on how to hire in today's impossible hiring environment this is the show for you! Some of these insights might surprise you... Michelle Caron is the owner of Infinite Wellness Consulting and is a seasoned spa operations veteran with 25+ years of experience running luxury spas including one of the smallest spas in the Mariott Spa...

This Artemis Customer Spotlight is with Amir Rostamirad, owner of Beautè Aesthetics in NYC. In the span of just a few months, Amir decided to buy four Endosphères units while only having three locations and plans on buying another 3 by end of the year. In this episode, Amir and I discuss not only the reason he decided to add multiple Endosphères but the impact it has had on his revenue. Amir also...

Feeling stuck like? Feeling like your spa is in need of revenue rocket boosters? What if I told you, YOU hold the unlock code to hitting your wildest dreams and you just don't realize it.... yet? In this episode we hear how Sonya and Caitlyn tapped into the untapped resource of resources - the universe - and made an explosive $115k in their first 8 months through the - secret but not so secre...

Your success is downstream of your picture of yourself, the input you feed your mind, and the selection of your goals that ultimately serve to guide your subconscious mind to become the best version of yourself and by proxy, the best version of your spa. I can think of no one better to teach us this topic than DeeAnn Lensen the five-time best-selling author, coach, keynote speaker, spa consultant,...

This episode captures the owner of Sky's Medspa - Erin Thompson - and her journey from insufferable burnout as a traveling nurse to now running a successful medspa where she has not only replaced the income she was making as a nurse but now has a path to wealth and financial independence. Erin is a beacon of hope for those of you out there who are staring at the clock every Friday night in yo...

The saying, "if you're going through hell, keep on going" has a cute ring to it, until it is you who is in a state of hell. When you've exhausted all options, been beat down, chewed up, and seemingly spit out it's no wonder so many reach for the bell and choose to hit eject on their hopes, their dreams, and the future they could have otherwise had... if they just had the g...

Michelle Caron is the owner of Infinite Wellness Consulting and is a seasoned spa operations veteran with 25+ years of experience running luxury spas including one of the smallest spas in the Mariott Spa portfolio that was operating with the highest revenue per square foot of 300+ locations. This episode covers the lessons and best practices Michelle has learned over those 25+ years. If you operat...

Maxine Drake is an absolute powerhouse in esthetics. With years of experience and an ocean of fascinating intellectual property, it's no wonder she's one of the most sought-after esthetician coaches on the planet. In this Ultimate Guide, Maxine and I unpack the secrets to knowing when you're ready to hire your first team member, the interview process, how to prepare for their onboar...