Glow Boss Beauty Pro’s with Jen Goff

In this episode of Glow Boss Beauty Pros, host Jen Goff interviews  Allyson Steinberg from Estheticians in Business, a solo esthetician and marketing coach who helps beauty pros attract and retain clients without burning out or discounting themselves. They dive into practical, simple strategies you can use right away to fill your books and keep clients coming back.   By the end of this episode, yo...

In this episode of Glow Boss Beauty Pro's, host Jen discusses the benefits of scrubbing your email list, including increased income and improved deliverability. She shares her experience of deleting 534 cold subscribers, which boosted her open rates, click rates, and revenue. By the end of this episode, you will learn about: -A large email list can be a vanity metric that harms your business. -Une...

In this episode of Glow Boss Beauty Pro’s, host Jen shares why it’s time for beauty pros to stop sending emails from Gmail or relying on Square for their email marketing—and what to do instead if you actually want clients, sales, and real engagement from your list. She breaks down why your “amazing” open rates might be lying to you and how to finally get your emails into the inbox, not the spam fo...

In this episode of Glow Boss Beauty Pro's, host Jen chats with Elizabeth Donat, a 20-year New York licensed aesthetician, spa consultant, 50x published beauty pro, and regular contributor to Skin Inc. Magazine. Elizabeth shares how she went from an unknown esthetician working part-time in a medspa to being featured in top outlets like Redbook, MindBodyGreen, NewBeauty, NBC, and even helping studen...

In this episode of Email Marketing News, host Jen Goff discusses the recent changes in email marketing platforms and her personal decision to switch providers. By the end of this episode, you will learn about: 1. Pricing changes from Flowdesk, MailerLite, and ConvertKit. 2. The importance of email marketing as a valuable business expense. 3. How to lock in unlimited subscribers with Flowdesk. 4. T...

In this episode of Glow Boss Beauty Pro's, host Jen discusses the secrets behind mastering effective sales email strategies, especially during high-stakes campaigns like Black Friday and product launches. Jen shares her real-world tips for overcoming email anxiety, standing out in the inbox, segmenting your audience, and crafting emails that truly convert. By the end of this episode, you will lear...

In this episode of Glow Boss Beauty Pro's, host Jen discusses the art of strategic email marketing for beauty and wellness professionals. She breaks down the essential differences between newsletters and promotional emails, providing a roadmap for building genuine connections with your audience. By the end of this episode, you will learn about: The power of weekly newsletters in building trust and...

In this episode of Glow Boss Beauty Pro, host Jen shares tips for overcoming email marketing anxiety and gaining confidence with the "send" button. By the end, you'll learn: - How inbox clutter affects your email confidence - Ways to unsubscribe and protect your email energy - The importance of consistency in email communication - How past experiences may hinder your approach Email Vault Membershi...