Cristina Puscas at Treya Digital

Girls Who Build

Business EN ↓ 5 episodes

Your weekly invitation to the inner circle, the essential strategy session for ambitious women founders, creators, and marketers who are serious about building brands that shift culture and build empires. Hosted by Cristina, creative strategist and founder of the Treya Digital creative marketing agency. Each week we dive deep into the iconic founders, viral campaigns, and brand moments everyone’s obsessed with, breaking down the moves you can steal to grow your own brand. Girls Who Build is a movement for women rewriting what it means to succeed and what we can take into our own journeys.

Author

Cristina Puscas at Treya Digital

Episodes

She Launched 10 Days After Her Divorce & Went Viral: Building a Love Brand After Heartbreak 31.01.2026 49:54

Let us build your Marketing & Content Engine: https://treyadigital.com/contact-us ______________________________________________________________ About Our Guest: Suzahn is the founder of Loventures, a city-based mystery date experience that takes the pressure off planning while bringing fun and connection back into relationships. What started as a mission to help couples stay in love has grown...

We Don't Gate Keep: Everything I wish I knew before starting a podcast 2026 21.12.2025 44:24

Podcast Content Creation Equipment: https://amzn.to/4p5amNG Let us build your Marketing & Content Engine: https://treyadigital.com/contact-us ______________________________________________________ ✰ Get strategic brand & marketing support | https://treyadigital.com/contact-us ✰ Follow Cristina for the entrepreneur journey | https://instagram.com/risewithcris ✰ Follow Treya Digital for cont...

The Anti-Perfect Strategy: How Rare Beauty Engineered Cultural Momentum 06.12.2025 47:18

✰ Follow Treya Digital for content & marketing | ⁠ @treyadigital Rare Beauty didn’t win because it had a celebrity founder. It won because it broke every rule of perfection culture and tapped into what modern consumers actually want. In this episode, we unpack the strategy behind Rare Beauty’s rise, why the brand feels magnetic without trying too hard, and how small brands can create their...

[01] The Messy Middle: My Story of Anxiety, Belonging, and Business 06.12.2025 27:53

In this first episode I’m pulling back the curtain on the part of entrepreneurship no one teaches you how to navigate. The doubt. The pressure. The identity shifts. The quiet moments when you wonder if you actually belong in the rooms you’re trying to build your way into. I’m sharing the real story behind starting my business, why the messy middle is unavoidable, how anxiety shaped my decisions, a...

Welcome to Girls Who Build: Your Go-To Podcast for Women Founders 05.12.2025 4:57

Did you know that 49 percent of all new businesses last year were launched by women? But, not many podcasts actually talk about building a business in the messy middle as a woman founder. I wanted to create a space that mixes CMO-level brand strategy with the honesty you get from your closest girlfriends so that we stop listening to bad social media advice & start learning from the brands that...