Girl Gang Craft The Podcast

What is an "expert," and why are we all so timid about considering ourselves one? In this week's episode, Phoebe explains just why YOU need to show up as an expert in your field (because guess what, you already are one) and lays down the steps to doing so whether you run a product- or service-based business. Tune in to learn how to deal with imposter syndrome so you can truly step into your power,...

As creatives, we place a great deal of pride in our handcrafted products and our solo entrepreneurship. The pressure to "do it all" is one we each inevitably face, and for many of us, it stops offering a sustainable path to success. For makers especially, the decision to manufacture can be challenging in part due to the existing stigma surrounding factories, particularly those located overseas.  I...

Craft fairs are BACK! Maybe it's been a while since you've busted out the tent and folding table, or maybe you're new to the whole scene. No stress—we've got you covered with these pro tips from GGC Founder and craft fair connoisseur Phoebe Sheman on how to absolutely kick ass at your next IRL market.   Tune in as Phoebe breaks down craft fair basics and guides listeners through each stage of the...

For so many of us, the relationship we experience with food and nutrition is deeply complicated. With "wellness" culture invading our day-to-day lives, whether it's on our social feeds or in our product recommendations from Google, the path to true wellbeing can be a winding one with what feels like several pitfalls along the way. How do we even begin?    In this all-too-relevant episode, Phoebe s...

Does this sound like you? You've created and curated a stellar batch of content that will really put your business on the map. A couple of weeks pass, the content performs well, and you're stoked! Now what?   This week, Phoebe digs into repurposing content, the next step when you've created and shared your existing content. After a quick content batching refresher, she lays out the process of how...

Phoebe sits down with Sylvia to explore the role of storytelling in her personal business journey, including its integration into Zaleska's design process, branding, workflow, and marketing. Listeners follow Sylvia's journey from high school art teacher to maker to curve model as she offers guidance on how to use your personal story to create the business (and life) you want. Sylvia highlights int...

The to-do list is a hotly contested topic. Are you holding onto yours for dear life? In this episode, Phoebe explores why the to-do list is more harmful than helpful and suggests that it be disposed of—forever. Tune in for an honest examination of how the antiquated to-do list method is creating more stress and anxiety in our lives, why it becomes so linked up with our sense of worth, and how we c...

Casey Zabala is an artist, tarot reader, practicing witch, intuitive mystic, and the founder of Modern Witches Confluence. She is author and illustrator of both Wanderer's Tarot , a feminist tarot deck for modern witches, and Wyrd Sisters Oracle , an oracle deck for connecting with one's personal magic. With 18 years of tarot experience, Casey believes that divination is a tool for personal empowe...

Nowadays it's not just good enough to have a strong brand. Today's customers want to know more about you—the creator. And we get that sometimes it can be a little scary. In this episode, Phoebe discusses tactics on how to add a bit more of your self to your brand, through things like Reels TikToks, virtual events and much more and how to step into your power, face your stage fright, and get comfor...

Ever wonder, 'what exactly is a craft-based designer and what do they do?' Well then meet this week's guest, Kitiya Palaskas. In this episode Kitiya will discuss how she got her start in this industry, how she stays creative in this crazy, tips to get reaching out and staying on big brands radar, and advice for turning your creative passion into a career.  Kitiya Palaskas is an Australian craft-ba...

LLC vs Sole Proprietorship, EIN, trademark vs copyright. There are so many things business owners need to tackle to make their business legit in the eyes of the government. In this episode, Phoebe tackles these subjects and providers advice on how to get legit.   Episode timestamps:  [04:35] Reasons why it's important to take and make your business legit.  [05:23] Business structure: What is it an...

Jessie Susannah Karnatz is an Intuitive Financial Coach, small business alchemist, and tax preparer bringing Capitalism-Critical financial education to clients in the Bay Area and online and doing it all with impeccable business lady style. Episode Summary Bringing in PPP, tarot, astrology, finances, and personal budgeting, we sit down with Jessie Susannah Karnatz, aka $Money Witch$, to talk about...

Phoebe welcomes you into 2021 with a look at how GGC navigated the pandemic and pivoted from in-person events in 2020. She gives details on how they brought their events online, created new offerings like this very podcast, how they managed brand partnerships virtually, and premiered their holiday directory which doubled their typical craft fair profits. Transparent as usual, Phoebe gives revenue...

In this episode, Phoebe chats with Peter Davis, the CEO and Founder of Ampjar,  which instantly matches you with complementary brands who will share your best content with their own loyal customers. Diving into topics like brand storytelling, creating, growing, and scaling your own company, and the good and bad of Facebook ads, Phoebe and Peter discuss this and more in the season one finale of the...

In this episode, Phoebe sits down with Meredith Cancilla, the Design Director and Owner of Quixotic Design Co.—a remote design agency. Focused on all things branding and growing business, we dive into the tools that every small business needs to create and grow their own brands.     Episode Quotes:  08:50   - Learn from Meredith the one big thing to think about when creating a "wow factor" for you...

In this episode, Phoebe sits down with Keisha Courtney, a communications professional, Emmy®-winning journalist, to discuss her latest venture The Driven Yogi. Focused on all things yoga, we dive into how the yoga community can be more inclusive and how the pandemic will forever change the community.   Episode Quotes:   08:35 - Discover The Driven Yogi and how it's continuing education classes are...

Community is a way to access wealth. Build your community with the network you already have plus activate new ones. Phoebe dives into how she created community for GGC within the craft fair circuit, and also how she used her yoga teaching to find her event attendees.  Learn how to create community IRL and online. Use this technique to expand your social media following, to connect with other entre...

Adrienne L. Wiley is the founder and lead designer for Frolick Jewelry. She launched Frolick in 2004, from a desire to create a collection of jewelry that was vintage inspired but contemporary and effortlessly chic for women of all ages. Adrienne initially learned to make jewelry as a hobby at age 15, but rekindled her interest years later after taking a class at a local bead store. In the beginni...

How do you know when you're ready for help? Most of us know the vibe, we're BUSY. And we feel like all of these tiny tasks take a huge amount of time. But the money isn't necessarily there yet and it feels super scary to even think about taking on help. And like do you hire them as an employee? Are they a contractor? What do I even do? But here's the thing, paying someone to help you can actually...

Ali  is the co-founder of Bulletin, a wholesale platform that powers wholesale business for individual brands + facilitate order management for thousands of individual retailers. Ali will be publishing her first book, How to Build a Goddamn Empire , with Abrams Books on April 6, 2021. Ali hops on the podcast to talk about how to build a goddamn empire. She talks imposter syndrome, getting funding...

Taylor talks about the start of her journey opening up a shop in SoCal. Her body changed from being a size 2 to 12 in 6 months. "What can I make for women that works for all women throughout their body journey?" She played around with some samples and would wear the clothes in her store. She started to sell them in her store, and customers would continue to come back talking about how much they lo...

On this episode we talk about creating multiple streams of revenue for your business. Since Girl Gang Craft has been mostly a craft fair business in the past, and since we have not been able to have events in 2020 and not sure what the rest of the year holds, creating these multiple streams of income has saved the business. Today on the Podcast we will be talking about the GGC revenue streams to i...

Champagne is a fashion photographer based out of Los Angeles, and co-founder of Bookha Studios, an event space and lifestyle studio in downtown LA.  She has traveled the world over shooting campaigns for brands like Nasty Gal and Charlotte Russe.  You may recognize her pink hair and phenomenal creative eye from our Girl Gang Craft Instagram feed, where we feature her product photography AND her mo...

In this episode, Phoebe takes a deep dive into all things brand identity. Learn the 6 elements of a brand and how you can cultivate these essentials for your biz. Plus how to tell your brand story and create a brand style guide.   Show Notes Get 40% off Winc Abode Spark FREE 2 Months