Girl Gang Craft The Podcast

Girl Gang Craft the Podcast is back! It's our first episode of 2023, and we're excited to be back on the (digital) air. On this week's episode, Phoebe takes the mic solo to reflect on some of the experiences that have contributed to her success and personal growth - citing "failures" as a student, early employment, college, and most poignantly, in the process of launching a new business. She expla...

Jocelyn Kelly Reid is here for one major mission: to lead spiritual women towards making a big impact to get rich, work less, play more, and fall in love with life. This Money Queen has had her fair share of success: she worked for the largest asset manager in the world for 7 years, grew a direct sales team of 100 people for a social impact brand, and closed over $1M in sales for a luxury furnitur...

Kara Harms is the CEO and founder of Whimsy Soul, a lifestyle website with a mission to help empower women to find their everyday magic. She built her 6 figure business on an old futon mattress in an empty apartment after just moving to San Francisco and now manages a team of 7 (and growing!) Tune into this episode to learn about body neutrality, the costs of travel content, and the potent power o...

Erica Feldmann is the founder of HausWitch. She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012. What started as a "micro budget + magic = makeover" interiors blog would eventually become a thriving brick and mortar shop and online commun...

Happy spooky szn to all! This week on GGC, we have a long time community member Miss Melinda , a Professional Priestess & Mystic Guide! She's been sharing the gifts of spirituality for years now. Join us as she shares the importance of having a strong and supportive community and how she took her natural born gift and turned it into a successful business! Quotes: [17:13]  Community, relationships,...

This week Phoebe is joined by Joanne Hammer, Program Manager for ACT Insurance, a program for Artists, Crafters, & Small business owners that offers annual & event insurance in minutes for product based business. Joanne is passionate about creating new product opportunities for small businesses and entrepreneurs and educating them on the value of protecting their product-based businesses. Tune in...

This week, Phoebe sits down with Kat Hantas, the founder of 21 Seeds Tequila, to discuss all things TEQUILA and female entrepreneurship. The brand began with a few bottles infused in her home with ingredients she had on hand, which evolved into the award-winning infused tequila you see today. Listen in to find out about the gap she filled in the spirits industry, why letting go of your ego is key...

This week, GGC founder Phoebe Sherman shares her best tips for filming Reels and TikToks for your small business. Tune in for a quick crash course on why short-form video content is a non-negotiable in your marketing strategy and how to create original content that converts. Noteworthy Quotes: [04:55] If you don't have a marketing team, YOU are your marketing team—and organic content is free. Show...

Minna Khounlo-Sithep is an Amazon expert with over 15 years of entrepreneurial experience, a bachelor's degree in Advertising, minor in Psychology, and a Master's degree in Business Administration. She is the owner of Lil' Labels and currently has a revenue of multiple-6-figures, selling on multiple platforms, including Amazon, Walmart, and Jet. Minna is an Amazon expert and has helped many fellow...

Julie (Jules) Benefico is a Certified Clinical Herbalist with a passion to help others uncover the mysteries of their soul and heal naturally. Jules focuses on allyship, forgiveness, gratitude, shadow work, pleasure, and solidarity as tools to aid her herbal work. She believes that herbal medicine is an accessible earth-based healthcare system that digs deep to get to the root of ailments and not...

Claire Xue serves as the CEO and founder of Moodelier, where she offers immersive and one-of-a-kind pieces and educational resources to help creative entrepreneurs achieve scroll-stoppingly captivating visuals. Over the course of her career, Claire has designed and created visually immersive events for Bumble, Phenomenal Women, and Flodesk, to name a few. Claire has a passion for bridging the gap...

This week, Phoebe catches up with LaToya McInnis, founder, creative director, and designer of Cocoacentric and longtime GGC community member. Tune in as they discuss how LaToya tapped into the power of community by way of in-person pop-up markets, online classes, and big brand partnerships.  As creative entrepreneurs, one of the hardest things to accept is we don't know what we don't know (about b...

Aleksandra Zee is an Oakland-based woodworker with a degree in Fine Arts whose work as a display artist for Anthropologie led her to a woodworking career. She creates and sells original and commissioned pieces, teaches workshops at her studio in Oakland, and speaks regularly to audiences about her craft. Her work has been featured in Dwell , C Magazine , San Francisco Gate , Esquire , 7x7 , Desert...

Do you HAVE to show up on camera to grow your Instagram audience? Does "niching down" actually limit your sales? Do hashtags even matter anymore? This week, Phoebe talks all things organic growth and niche-specific marketing with Instagram expert and coach, Mya Nichol. For the past two years, Mya has been working full-time on Instagram and combines savvy strategy with tangible tips that anyone can...

When it comes to life's difficulties, artists are expected to be in their element ("starving artist" trope, anyone?) But how do artists actually find the motivation, inspiration, and opportunity to create in the face of hardship?   This week, Phoebe is joined by Fernanda Martínez, an Oakland-based artist and founder of La Tinta Art , who reflects on the ways the COVID-19 pandemic shaped and shifte...

Does your marketing strategy suit your personality type? Should it? Katrina Aronson thinks so.  In this week's episode, Phoebe talks all things entrepreneurship and CEO mindset with the entrepreneur turned business and marketing strategy coach. Tune in to learn more about Katrina's personal experience transitioning out of her career in corporate finance and why she believes all entrepreneurs shoul...

What does it mean to be an industry disruptor? How does innovating and shaking up the status quo actually impact the trajectory of a small business? This week, Phoebe interviews Anna Lee of Lioness, the women-led sexual wellness company that built the world's first and only smart vibrator. Her mission? To provide people with access to their own sexual pleasure on their own terms. Tune in for an in...

There's no denying that good publicity is a business boost. But if you're a small business owner, retainer PR may not be the solution for your press needs. That's why this week's guest, veteran publicist Nora Wolf, created Wolf Craft, the à la carte PR shop for creative business that aims to arm entrepreneurs with the tools and resources needed to cultivate their own media-ready content. If you've...

Ask Dr. Akilah Cadet how to be a better ally, and she'll first tell you this: Allyship is a waste of time, because allyship allows for comfort.  Instead, the Founder and CEO of Change Cadet, an organizational development consulting firm offering a wide array of anti-racism and diversity services for companies and global brands, calls on each of us to join the lifelong work of being an ACCOMPLICE t...

If Coca-Cola, Target, and Apple have to promote their business, so do you. Have doubts? Roxy Prima and Phoebe Cornog of Pandr Design Co. will put those to rest.  This week, Phoebe chats with the dynamic biz duo who co-run the successful boutique design agency specializing in custom murals. Tune in to hear how a mutual love for lettering and graphic design sparked a creative partnership between the...

It's strangely true that looking back can help pave the way forward, especially following what has felt, for so many of us, like an endless push to an unclear future. In this week's episode, Phoebe reflects on the past two years of life and business and how the struggles and successes she experienced in a time of instability (hello, 2020-2021) helped her rediscover herself in moments of authentic...

Can you write copy that leads to major sales without using fear and manipulation tactics? For Tarzan Kay, the answer is a resounding YES. The copywriter-turned-business owner believes high-integrity marketing that's anti-FOMO, anti-bro, and anti-racist will become the new status quo for online business—and if her company is any indication, things are on the right track. This week, Phoebe sits down...

This week, Phoebe sits down with Nashville-based Internet and IP lawyer, Maria Spear Ollis, for an insightful and informative discussion on online brand protection for creative entrepreneurs. Quotes: [21:33] The product of your intellectual output is uniquely yours and deserves protecting.  [39:30] Don't let a [bad] situation stop you from doing what you love. A copycat business is not sustainable...

Lisandra Vazquez is a Puerto Rican-born photographer, media strategist, and short-form video expert with a deep fascination for all things media. Her work has explored self-presentation, identity, power, femininity, social comparison, and the tension between fantasy and reality. A passionate researcher and spiritual educator, Lisandra has also provided aura readings for friends and clients alike....

Tiffany Lauren Jones is a strategic planner and business coach who helps freelancers, coaches, and consultants organize and plan business goals. She believes in human connection over profit, self-care over hustle, and collaboration over competition. In 2017, after working in apparel product development for eight years, Tiffany set out on her own journey to pursue entrepreneurship with the goal of...