Giraffes Don't Eat Steak - for curious marketers who zig when others zag!

Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58 Dive into the world of sustainable marketing and purpose-driven design with special guest Becks Neale.  In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore how marketing is evolving to create meaningful connections and restore balance with nature.  Becks shares insights from her sustainability journey...

The Art of Customer Acquisition: Strategies for New Businesses - Ep. 57 Join Alex and Erica as they welcome special guest, Hedley Smith, a serial entrepreneur and web development expert, to the Giraffes Don't Eat Steak Podcast. In this insightful episode, Hedley shares his journey from leaving school to successful startup founder, offering valuable advice for aspiring entrepreneurs and market...

Mastering Web Presence: Beyond Just Having a Website - Ep. 56 Join hosts Erica Mackay and Alex Bilney as they welcome web expert Jamie Forster to the Giraffes Don't Eat Steak podcast.  In this episode, they challenge the notion that everyone needs a website and explore how to create an effective online presence.  Jamie shares his journey from financial markets to web development, offering ins...

Ad Fatigue: Is It Real? Debunking Marketing Myths - Ep.55 Dive into the world of advertising psychology with the latest episode of Giraffes Don't Eat Steak! Hosts Erica Mackay and Alex Bilney tackle the topic of ad fatigue, challenging conventional wisdom and offering fresh perspectives. Is ad fatigue a real threat to your marketing efforts, or just a misunderstood concept? Through lively dis...

Navigating Business Change: Strategies for Success with Ben Holloway Ep. 54 Dive into the world of business transformation with Erica Mackay, Alex Bilney, and special guest Ben Holloway. This episode of the Giraffes Don't Eat Steak Podcast explores strategies for navigating organisational change, fostering effective internal communication and implementing sustainable growth tactics.  Discover...

Enhancing Business Visuals: Photography Tips and Industry Trends - Ep.53 Welcome to Episode 53 of "Giraffes Don't Eat Steak," where we delve into the world of photography, marketing stories, and strategies that transform visual content into compelling brand messages.  Join hosts Erica and Alex, alongside our special guest, Steven Phyall of zoomingphotography.co.uk —an accomplished p...

Beyond the Visuals: How Audio Enhances Marketing Strategies Ep.52 Tune in to this episode of the Giraffes Don't Eat Steak Podcast as hosts Erica Mackay and Alex Bilney explore the fascinating world of music in marketing. Discover how the right soundtrack can elevate your brand and create lasting emotional connections with your audience. From the power of jingles to the psychology behind music...

Marketing Automation Mastery: Revolutionise Your Customer Journey Unlock the secrets of marketing automation with expert John Warr from Alldigital Marketing,  in this enlightening episode of the Giraffes Don't Eat Steak Podcast. Hosts Alex and Erica delve into the world of customer-centric marketing strategies that can revolutionise your business. Learn how marketing automation bridges the ga...

Trust, Links and Storytelling: Essential Marketing Lessons - Ep. 50. In this 50th episode, hosts Erica and Alex celebrate their podcast milestone by exploring essential marketing concepts through popular industry quotes. They discuss relationship building, the evolution of trust in marketing, and the power of storytelling. Key Points Discussed: 1. The importance of building relationships over acqu...

The Marketing Continuum: From Brand Awareness to Direct Sales - Ep. 49 In this episode, Erica and Alex discuss the balance between brand building and lead generation in marketing strategy. They explore how businesses at different stages should approach their marketing efforts and provide insights on tailoring strategies based on specific business needs and goals. Key Points Discussed: 1. The diffe...

The Sustainability Challenge: Balancing Profit and Planet in Business In this thought-provoking episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore the complexities of implementing sustainable practices in business. They discuss the challenges of balancing profitability with environmental responsibility, share practical tips for reducing carbon footprints, and provide insights o...

Building Consumer Trust in the Age of Misinformation Navigate the choppy waters of consumer trust with this episode of Giraffes Don't Eat Steak. Hosts Erica and Alex tackle the challenges of maintaining marketing credibility in an era of scepticism and information overload, providing practical strategies for marketers and business owners. In this episode, you'll learn: Why simplicity is...

Adapting to AI: Enhancing Workflows, Staying Authenticity and Ethics - E 46 In this insightful episode of Giraffes Don't Eat Steak, hosts Erica and Alex interview AI expert Tom Stanhope about leveraging artificial intelligence in business. Tom shares his journey from video production expert to AI innovator, offering practical advice on using AI tools, automating business processes and navigat...

The Secret to Customer Loyalty: Creating Exceptional Experiences. Episode Summary In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the world of customer experience. Through examples ranging from 80s pop star Tiffany's immersive concert to Virgin Atlantic's customer service, they explore what makes for exceptional customer experiences and how businesses can...

 SEO Insights: Consistency, Accessibility, and AI Impact on User Experience - Ep. 44. Welcome back to "Giraffes Don't Eat Steak," where we bring you expert insights into the world of marketing and business success. In this episode, we have a special guest, Kelly Drewett, an SEO expert with a wealth of knowledge in website design and SEO spanning over 25 years. Our conversation delve...

Title: Master the Art of Networking with Pete Mols Description: Unlock the secrets of effective networking with expert Pete Mols in this value-packed episode of Giraffes Don't Eat Steak. Whether you're an introvert dreading your next business event or a seasoned networker looking to up your game, this episode has something for everyone. Discover: Why networking is crucial for business gr...

 The Power of Tracking: Marketing Attribution Strategies for Businesses - Ep. 42. Welcome to "Giraffes Don't Eat Steak"!  In today's episode, Erica and Alex dive into the pivotal topic of marketing attribution with special guest, Alex Shrimpton.  The discussion sheds light on the crucial need for businesses to track and attribute their marketing efforts to gauge return on inves...

Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making -EP. 41 In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex dive into the world of customer relationship management (CRM) systems. They discuss the importance of having a CRM...

Episode 40 - Lessons in Maximising Social Media Engagement and Audience Value. In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the fascinating world of social media marketing, using recent UK political campaigns as a case study. They explore the surprising disconnect between ad spend and engagement, discuss the power of controversial content and share valuable insi...

Ep. 39 - The Power of Storytelling: Changing Perceptions and Influencing Audiences. In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex delve into the power of storytelling, sharing captivating anecdotes from their experiences as a bodyguard and a martial artist.  They explore the impact of preparation in various scenarios, from winning an 11-second fight to safeguar...

Ep. 38 - Event-Driven Marketing: Adapting Strategies to Tap into Customer Behavioral Shifts Throughout the Year. Welcome to Giraffes Don't Eat Steak, where we serve up marketing stories, tips and insights to help you succeed in the business world.  In this episode, we delve into the world of customer behaviour and the impact of events, seasons, and personal life stages on marketing strategies...

Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing. Welcome back to "Giraffes Don't Eat Steak".  In this episode, hosts Erica and Alex dive into the importance of measuring brand impact and tracking ROI in marketing activities. They discuss the challenges of measuring brand success and share examples like Mark Zuckerberg's image...

Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success. Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. From Alex's jujitsu triumph to debating reggaeton and Justin Bieber, they dive into the critical role of customer touchpoints in shaping a company's br...

Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies. Welcome to Episode 35 of Giraffes Don't Eat Steak! In this episode, hosts Erica and Alex delve into an intriguing discussion about the effectiveness of using sex appeal in marketing.  They explore the historical roots of sex in advertising, its impact on different cultures, and how it aligns with shifting...

Ep. 34 - Metrics Matter: Exploring Marketing Measurements, and Industry Best Practices. Welcome to this episode of "Giraffes Don't Eat Steak," where we dive into marketing measurements with our special guest, Leonie Mitchell.  In this episode, hosts Erica and Alex discuss with Leonie the importance of tracking marketing effectiveness, the challenges of measuring success at events, t...