Giraffes Don't Eat Steak - for curious marketers who zig when others zag!

From Ancient Egypt to Modern Copywriting | Charlotte Booth on Writing for Business - Ep. 83 In this episode of Giraffes Don't Eat Steak, we're joined by Charlotte Booth, a copywriter with a fascinating journey from academia to business writing. Charlotte shares her unique transition from being an Egyptologist with 17 published books to becoming a sought-after copywriter helping businesse...

Global Marketig Strategies | Marketing Lessons with Javier Del Olmo - Ep. 82 In this episode of Giraffes Don't Eat Steak, host Erica reconnects with Javier del Olmo, a seasoned insurance marketing expert, for a candid conversation about marketing strategies, vendor management and the importance of personal relationships in business. They reflect on their shared experience trying to implement...

Harnessing Mindset Power with Michele from MindShift Theory - Ep. 81 In this episode, host Erica welcomes Michelle Collison from Mindshift Theory to discuss how understanding your client's pain points creates win-win marketing opportunities. Michelle shares how her company creates custom-branded mindset journals and explains why focusing on pain points rather than demographic personas leads t...

80% More Leads: Personalisation Strategies That Actually Work! - Ep. 80 In this value-packed conversation, Alex and Erica chat with Amber Williamson, CEO of Digital Willow, about navigating complex buyer journeys in today's digital landscape. Discover how personalisation increased leads by 80% and where the line between effective and creepy marketing lies.  Amber reveals why real people trump...

Website Development Done Right: The Collaborative Approach to Digital Success - Ep.79 In this episode, Alex talks with Dawid Zimny from NerdCow, a web design agency that specialises in "untangling the chaos" for B2B and SaaS companies. David explains their unique approach to web development that focuses heavily on stakeholder alignment, collaborative workshops, and understanding the true...

Beyond Google: Optimising Your Business for Large Language Models - Ep. 78    In this episode of the Giraffes Don't Eat Steak Podcast, host Erica welcomes digital marketing expert Eleonora Lamanna to discuss how AI is reshaping the digital marketing landscape. From understanding your analytics to optimising for large language models like Gemini and ChatGPT, this conversation explores the esse...

The Power of Video: Creating Content That Converts with Industry Expert Vin de Matteo - Ep. 77 In this episode of The Giraffes Don't Eat Steak Podcast, hosts Erica and Alex are joined by video production expert, Vincenzo de Matteo, to discuss the evolution of video marketing, the importance of a comprehensive brief and the real role of AI in content creation. With experience ranging from radi...

The Truth About Lead Generation: A Conversation with Owen Richards - Ep. 76 Episode Description "Stop Spamming, Start Selling: Lead Gen Wisdom with Owen Richards" In this insightful episode of Giraffes Don't Eat Steak, Erica and Alex welcome Owen Richards, founder and CEO of Air Marketing, for a candid conversation about effective lead generation strategies that drive real revenue....

Fantasy Podcast Guests & Finding New Marketing Voices - Ep.75 What makes a great podcast guest? And if we could interview ANY marketing legend, who would it be? Join us,  Erica and Alex, as we discuss our fantasy marketing guests including Steve Jobs, Walt Disney, David Ogilvy and the genius behind Coca-Cola's Christmas campaign.  Plus, we are looking for new podcast guests with diverse p...

The Small Business Guide to Integration: Making Marketing Work With Other Departments Ep. 74 In this insightful episode of the Giraffes Don't Eat Steak Podcast, hosts Erica and Alex welcome special guest Stefano Maifreni, founder of Eggcelerate, to discuss the critical importance of aligning marketing with other business departments.  Drawing from his extensive background in strategy and prod...

Why Everyone Thinks They Know Marketing (And What to Do About It)  - Ep. 73 In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the challenges marketers face when dealing with other departments who think they understand marketing better than the professionals! They share strategies for working with legal and compliance teams, communicating effectively with senior managem...

Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72 Join hosts Erica and Alex as they welcome video production expert David Perry to the Giraffes Don't Eat Steak podcast.  With 15 years of experience working with small businesses, David shares invaluable insights on video marketing and hybrid events.  Learn how to overcome camera shyness, explore alternative video techn...

Leveraging Books as Marketing Assets & Exploring AI for Business with Mitali Deypurkaystha - Ep. 71 In this insightful episode of Giraffes Don't Eat Steak, Erica interviews Mitali Deypurkaystha, a publishing expert who has helped 52 authors publish their books and is now transitioning into AI consultancy for purpose-driven businesses. Mitali shares why books remain powerful marketing asse...

Brand Strategy Mastery: Insights from Expert Bruce McKinnon - Ep. 70   Your brand cannot survive in a marketing department. It has to exist and be celebrated and be used across the organization. - Bruce McKinnon Join marketing experts Erica and Alex as they welcome brand strategy expert Bruce McKinnon to the Giraffes Don't Eat Steak Podcast. In this enlightening episode, Bruce challenges conv...

Data-Driven Website Success: Simon Peat's Expert Tips - Ep. 69 Unlock the secrets of website conversion with expert, Simon Peat, in this episode of the Giraffes Don't Eat Steak Podcast.  Hosts Erica and Alex explore why constant website rebuilds often fail and how to evolve your site for success. Simon shares the powerful AIDA formula, emphasising the importance of data-driven decisions...

Beyond Sales: Unlocking Long-Term Value with Strategic Business Development - Ep.68 Dive into the world of strategic business development with the Giraffes Don't Eat Steak Podcast.  In this episode, hosts Erica and Alex welcome Lucia Piseddu, founder of the BD School, to demystify the crucial role of business development in modern companies.  Discover how this often-overlooked function differ...

LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67 Unlock the secrets of LinkedIn marketing with Gus Bhandal in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica Mackay and Alex Bilney dive deep into the world of LinkedIn strategy, exploring both organic and paid approaches to maximise your business potential. Discover why LinkedIn's billion-user pl...

The Evolution of Events: From In-Person to Virtual and Back Again - Ep. 65 Join Alex and Erica as they dive into the world of event planning and marketing with special guest Rai Richardson of Force 4 Events (www.force4events.co.uk)." In this episode of the Giraffes Don't Eat Steak Podcast, we explore the evolving landscape of events post-COVID, discussing the shift from in-person to virt...

Mastering Referral Marketing: Expert Tips for Business Growth - Ep. 65 Unlock the secrets of referral marketing with expert Thomas Coles in this must-listen episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex explore why referrals are crucial for business growth and how to effectively leverage your network.  Thomas, a serial entrepreneur with five successful exits, shares in...

From Broad to Specific: Refining Your Target Audience in B2B Marketing - Ep. 64 Dive into the world of niche marketing with hosts Erica and Alex as they dissect the process of refining your target audience. Using the legal industry as an example, they demonstrate why broad categories like "lawyers" are ineffective and how to narrow your focus for maximum impact.  Discover key factors to...

What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63. Dive into the world of brand naming with marketing experts Erica and Alex in this episode of the Giraffes Don't Eat Steak Podcast. Uncover the journey from their "Orange Tree" days to becoming the Marketing Detective Agency. Learn valuable lessons about choosing the right business name, the power...

Unlocking Business Potential: The GC Index Explained with Robin Davis - Ep. 62 Unlock the secrets of effective team building and talent management with the Giraffes Don't Eat Steak Podcast! In this eye-opening episode, hosts Erica and Alex welcome Robin Davis, founder of Assuritivity Consulting, to explore the revolutionary GC Index.  Discover how this powerful tool identifies individuals&apo...

Twitter vs. Bluesky: The Social Media Showdown - Ep.61 Join hosts Erica and Alex as they unpack the recent shift from Twitter to Bluesky and its implications for businesses and marketers.  This episode of the Giraffes Don't Eat Steak Podcast delves into the ethical considerations driving this migration, the functional differences between platforms and the importance of understanding your audi...

The Psychology of Black Friday Shopping: Marketing Insights - Ep.60 Dive into the world of Black Friday marketing with hosts Erica and Alex. This episode of the Giraffes Don't Eat Steak Podcast explores the evolution of Black Friday, from a single-day event to a week-long sales extravaganza.  Learn how to craft compelling offers, understand your target audience and navigate the balance betwee...

Global Marketing Perspectives: From Kenya to the UK - Ep. 59 Explore the world of cross-cultural remote marketing with Laura Ayienga, a Kenyan marketer working for a UK-based company. In this eye-opening episode, Laura shares her journey from studying communications to becoming a successful international marketer. Discover the challenges and benefits of working across time zones and cultures, incl...