Gifted Talks Fundraising

In this episode, we reflect on the power of major gifts to light up a development programme: • A major gift is determined not by the size, but by the impact it has on your organisation. • How to find your potential major donors and complete an effective ask. • Measuring performance given the importance of 80/20 rule.

In this episode, we review the Development Plan and the elements to incorporate when building your road map to fundraising success:  • Created through an objective and comprehensive strategic review / audit. • Gives confidence and focus for internal team, as well as key volunteers and funders. • Enables the development programme to progress, even when circumstances change.

In this episode, we discuss how best to make the tough decisions around funding your development team: • Focusing on how to generate the best return on investment, not just managing cost. • Using KPI's to make sure your development programme is on track to deliver the philanthropic income required. • Consistent performance over time should generate returns 2.5 to 4 times the sums invested, with di...

In this episode, we discuss the Campaign Manager and the vital role that they play in successful fundraising: • How to recruit, motivate and measure the performance of a good Campaign Manager. • What the partnership with volunteer leadership looks like. • Being the "Insistent Voice" - focusing on what's important, and not just urgent.

In this episode, we discuss some of the most common fundraising myths encountered, including : • The misconception that companies and grantfunders will be the biggest givers. • That the campaign leaders only need to give time. • Launching ambitious development programmes without making a commensurate investment in effective campaign management.

In this episode, we discuss how Leadership by example is the single most important factor that effects fundraising success: • The power of the 'join me' message. • Leadership giving is not about the size of the gift, but the collective response made by the Board and also the staff. • How to motivate leadership to not only give time, but money too.

In this episode, we discuss how a Communications Plan is the 'engine room' of an effective fundraising strategy: • Understanding what comms tools to use for each of the three fundraising platforms. • Going beyond simply asking for money, to designing comms that foster relationships and reinforce positive responses. • Sharing the mechanics of effective fundraising communications and how best to mea...

In this episode, we discuss how the Prospect Evaluation & Rating process can: • Power your capital fundraising campaign, starting at the feasibility study. • Prioritise your urgent asks, by assessing your Givers capacity , interest , access and propensity to make the gifts needed to win. • Resolve how much money to ask each prospect to give.

In this episode, we discuss how to create a Legacy Giving programme: • Today, 78% of UK wealth is held by 'baby boomers', with £5b forecast to be given away by 2050. • Short-termism in fundraising planning, by putting off a proactive legacy campaign, will cost your charity many future major gifts. • "These are the most unforgettable people you may never have met"

In this episode, we discuss how to turn the season of 'good cheer' into fundraising success: • Being clear about the objectives for your Christmas Campaign . • When is the best time to engage your prospects? Are Christmas Cards worth the effort? • Keeping the engagement personal, and meaningful.

In this episode, we discuss how the bursaries at independent schools: • Have a powerful fundraising case. • Are grounded in a long history of educational philanthropy. • Not only transform the prospects for specific children, but strengthen the overall school culture.