Giant Stories

Transforming the Beauty Industry from the Inside OutIn this episode of Giant Stories, host John Kiker sits down with Jennifer Masie, Group Vice President of Full-Service Operations at Sally Beauty Holdings, to explore the intersection of marketing, operations, leadership, and innovation. Jennifer shares her journey from Cleveland to Dallas, her experience leading marketing initiatives at 7-Eleven,...

In this episode of Giant Stories, host John Kiker sits down with Julia Melle, Director of Brand and Content at Southwest Airlines, to discuss what it means to steward one of the most beloved brands in America through a moment of transformation. Julia shares her journey from agency creative to in-house brand leader — with career stops at Leo Burnett, Publicis, and The Richards Group — and explains...

In this episode of Giant Stories, seasoned marketer Laura Bloom Gordon shares how her career journey — spanning global brands, major retailers, and media organizations — has shaped the way she communicates one of the most complex subjects in the world: brain health. As the Chief Marketing Officer at Center for BrainHealth, she talks about how science becomes a story, how data becomes meaning, and...

From the enduring value of print to the rising role of AI in marketing, Natalie unpacks the tools, tactics, and truths behind modern media — and why authenticity, relevance, and community connection will always matter most. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Giant Stories, we sit down with Crissy Niese, the Senior Vice President and Chief Customer Officer of Tire Discounters, to explore how a Cincinnati-based, family-owned company has grown from a one-bay garage into one of the nation’s largest independent tire and automotive service chains. Episode highlights include: The origins of Tire Discounters and its family-owned ethos Why s...

In this episode of Giant Stories, host John Kiker sits down with Jennifer Walker, Senior Vice President and Chief Marketing Officer at Visit Dallas, for an honest, insightful, and energizing look at how a bold brand transformation is reshaping how the world sees Dallas — and how Dallas sees itself. Jennifer and her team are on a mission: take Dallas from a city with strong name recognition but low...

In this episode of Giant Stories, we sit down with one of today’s most dynamic marketing leaders, Marissa Solis, Senior Vice President of Global Brand and Consumer Marketing for the NFL. From transforming fan engagement to expanding the NFL’s global reach, Marissa shares how one of America’s most iconic brands continues to evolve through the power of storytelling. Learn more about your ad choices....

Episode highlights include: A behind-the-curtain look at the bid process for hosting the FIFA World Cup How North Texas positioned itself as a prime location for the event — and what makes its sports culture unique The impact of bringing global audiences to North Texas and the massive infrastructure efforts needed to prepare for the World Cup The economic and cultural impact of hosting nine matche...

Episode highlights include: The Foundations of Great Storytelling: What makes a brand story compelling, and why authenticity is key. Medium Giant’s Storytelling Framework: The unique exploration of critical context to earned ending. The Role of AI in Creativity: When to embrace automation and when human insight matters most. Reach vs. Resonance: How brands can balance data-driven tactics with emot...

Episode highlights include: The accidental way Marissa fell in love with brand marketing after initially pursuing a career in finance The story framework that 7-Eleven uses in all its marketing, communications, programming, development, and partnerships Why “conflict” is so important to brand storytelling — and how 7-Eleven activates the brand’s conflict of amusing vs. essential How launching a Sl...

In this episode, Paige shares her brand experience and insights with John Kiker, president of Medium Giant, including: The origin stories behind brands like Lagunitas and Mezzetta — and why authenticity matters How to appeal to consumers emotionally and deliver content that makes an impact Why brands birthed in boardrooms can be more challenging to build stories around The challenges of finding in...

In this episode, Jackie shares her own sparks of leadership inspiration with John Kiker, president of Medium Giant, including: Why having a rich diversity of perspectives — individual stories — can influence better decision-making, greater innovation, and bigger outputs Why we can’t manage through change in today’s VUCA world — and what to do instead The critical impact of psychological safety — a...

In this episode, Lance sits down with John Kiker, president of Medium Giant, to discuss: How building content around tater tots and milkshakes laid an early foundation for Lance’s career journey Why it takes art and science to fuel storytelling The integral role and appeal of authenticity in marketing — and how nuance can be a game-changer Why playing it safe is clamping down on creativity The rol...

In this episode, Tracy sits down with John Kiker, president of Medium Giant, to discuss: How her time at The Gap, Sur la Table, and more shaped her perception of brand story — and its importance The specific qualities she looks for when she’s telling brand stories How she “keeps it real” at Bay Club ay Club’s unique approach to connecting with members of all ages — and what other brands can learn...

In this episode, Joan shares with John Kiker, president of Medium Giant: How she parlayed her experience from highly palatable food at Frito-Lay to heavy-duty machinery at Caterpillar How Caterpillar’s brand story has built a name for itself in our culture — right down to actor Ryan Gosling’s cap in The Fall Guy Why a compelling “story arc” is essential for good brand storytelling Why it’s importa...

In this episode, Katrice shares with John Kiker, president of Medium Giant:   What makes a great story from the perspective of an editor How the multifaceted nature of storytelling formats can be used to meet people where they are The surprising correlation between journalism and advertising when it comes to storytelling Why it’s so important to bring light to stories that would otherwise go untol...

In this episode, Justin sits down with John Kiker, president of Medium Giant, to share: The impact of a people-first approach and how it can bring underrepresented stories to life Why having diverse voices across every storytelling platform is important The elements that make for an attention-grabbing, authentic brand story Why outside-the-box thinking and taking risks is worth it How agency colla...

In this episode, Kim sits down with John Kiker, president of Medium Giant, to share: Why authenticity is fundamental to a brand story that has staying power Her “bite, snack, meal” approach to storytelling How micro-moments and unthinkable realities can create extraordinary stories Her perspective for breaking through the clutter and noise Powerful takeaways from wishes granted Learn more about yo...