Gevers

Gevers: 30th anniversary of the Community Trademark (CTM/EUTM)

Business EN ↓ 3 episodes

30th anniversary of the Community Trademark (CTM) — now the European Union Trade Mark (EUTM): reflection on the evolution of the CTM/EUTM system and its significance for trademark practice today and in the future.

Author

Gevers

Episodes

Episode 3: Innovation and the next chapter (2016–2026) 24.03.2026 38:39

AI, Blockchain, and the 30-year milestone As the EUTM system crosses the 30-year milestone, technology and "register congestion" have become the new frontiers. The system is no longer just a register - it is theheartbeat of European commerce. In our series finale, moderator James Nurton sits down with practitioners and academics to discuss how the last decade of innovation is shaping the future of...

Episode 2: Expansion & recognition (2006–2015) 10.03.2026 44:41

Maturity & landmark rulings: Shaping the modern EUTM system Between 2006 and 2015, the European trademark system moved from a bold experiment to a global gold standard. This second episode dives into the crucial decade where landmark case law defined "distinctiveness" and the system adapted to a rapidly growing European Union. In this episode, we explore: • The battle for distinctiveness: How...

Episode 1: The birth of the CTM (1996–2005) 24.02.2026 44:07

How it started: The "Alicante Lottery" and the first wave of EU trademarks. In 1996, the European intellectual property landscape underwent a seismic shift with the launch of the Community Trademark (CTM). In this first episode of our three-part anniversary series, moderator James Nurton is joined by industry veterans to recount the "growing pains," the political maneuvers, and the surprising firs...