ConversionWorx Media

Gettin' To Know The 570

Business EN ↓ 352 episodes

Welcome to our podcast hosted by ConversionWorx Media! A show that hosts special guests from in and around Northeast PA to share their stories, knowledge, and experiences in their work and personal lives.

Be sure to visit the podcast's website and support the creator: www.conversionworx.com

Author

ConversionWorx Media

Category

Business

Podcast website

www.conversionworx.com

Latest episode

Oct 28, 2026

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Episodes

Gettin' To Know Patrick Hunt and Kate Favata | CEO and Manager of Community Partnerships for Wyoming Valley Behavioral Health 28.10.2026

In this episode, Frank speaks with Patrick Hunt, CEO, and Kate Favata, Manager of Community Partnerships at Wyoming Valley Behavioral Health, an inpatient behavioral health hospital in Kingston, Pennsylvania. They explain who they serve, how patients arrive through emergency rooms and crisis centers, and the difference between voluntary admission and involuntary 302 commitments. They discuss inpat...

Gettin' To Know Alana Germano | Owner of Pretty Pour 21.10.2026

In this episode, Frank talks with Alana Germano, owner of Pretty Pour, a mobile bartending service in northeastern Pennsylvania. Alana explains the events she serves, how clients supply alcohol while she handles planning, bar setup, and cocktail options ranging from budget-friendly to luxury full-bar experiences. She shares her bartending background across NEPA, how she launched her LLC in 2024 wi...

Gettin' To Know Nicole and Jack Curtis | Owners of Elements Cafe in Childs, PA 14.10.2026

In this episode, Frank talks with Jack and Nicole Curtis, owners of Elements Cafe in Childs, PA, a UFO/alien-themed breakfast-and-lunch spot open 8–3, five days a week, known for Detroit-style pizza, house-made breads and baked goods, weekly specials, and a relaxed, beautifully designed space featuring a large UFO outside. They share how the cafe evolved from a small coffee-and-baked-goods concept...

Gettin' To Know Kathy Bufalino and Bernice Sando | Executive Director and Co-Founder of Brighter Journeys 07.10.2026

In this episode, Frank talks with Cathy Bufalino (Executive Director) and Bernice Sando (Co-Founder) of Brighter Journeys, a Northeastern Pennsylvania nonprofit supporting individuals with special needs by providing tangible items and assistance when insurance won’t cover costs. They share how the organization began from the need for a special needs egg hunt, which has grown to serve about 1,200 i...

Gettin' To Know Adam & Jamie Dawson | Owners of The Chef Pantry 30.09.2026

In this episode, Frank talks with Adam and Jamie Dawson, the husband-and-wife team behind The Chef Pantry, a Wilkes-Barre-based online business offering ready-made meals for home delivery or pickup at Long Live Playtime in Edwardsville. They explain how weekly ordering works, how Adam handles recipes, cooking, and delivery while Jamie runs social media, advertising, and customer communication, and...

Gettin' To Know Jen Roberts | Owner of J&J Sports Memorabilia 09.09.2026

In this episode, Frank sits down with Jen Roberts, owner of J&J Sports Memorabilia, to discuss her nearly eight-year online business and plans to open a first brick-and-mortar location in the Pittston area with a target opening date of November 21. They talk about partnering with Killer Bee Customs for high-end custom-painted, autographed helmets and explain how their TikTok tier-based "b...

Gettin' To Know Eric Leedock and Taylor Raineri | Manager and Owner of Orangetheory Fitness - Wilkes Barre 02.09.2026

In this week's episode, Frank talks with Taylor Ranieri, owner of Orangetheory Fitness Wilkes-Barre, and manager Eric Leedock about what Orangetheory actually is and common misconceptions about the name. They explain the heart-rate-based training model, zones and "splat points," EPOC/afterburn, class formats (including 3G, run/row, tread-only, and Strength 50), coaching, modificatio...

Gettin' To Know Chef Kim McLendon | Host of The Cooking Show at Rustic Kitchen 19.08.2026

In this episode, Franks talks with Chef Kim McLendon, chef and longtime host of The Cooking Show at Mohegan’s Rustic Kitchen, to discuss the state-of-the-art studio, three-course format, and rotating monthly menus (with popular surf-and-turf and holiday Beef Wellington extensions). Kim explains how she develops themes with the culinary team, how the 40-seat show is fully unscripted and co-hosted b...

Gettin' To Know Nicholas D'Andrea | Owner of AMDG Advisors 12.08.2026

In this episode, Frank talks with Nick D’Andrea, owner of AMDG Advisors in Moosic, about helping founder- and family-owned businesses prepare for and execute sell-side M&A. They cover how owners should think about legacy vs. cash goals, what buyers focus on (EBITDA, margins, trailing 12 months), common financial red flags like accounts receivable and messy P&Ls, and why it’s best to engage...

Gettin' To Know Sarah Haas | Owner of The Bear Creek Cafe 05.08.2026

In this episode, Frank sits down with Sarah Haas, owner of the newly reopened Bear Creek Cafe, to discuss the recent reopening after her parents ran it from 1997–2023. Sarah shares her background growing up in Bear Creek as the oldest of 10, working in the cafe, homeschooling experiences, years in St. Louis, raising four children (including an adopted daughter from Ethiopia), and earning degrees i...

Gettin' To Know Carl Peterlin | AI Intelligence Architect and Author 29.07.2026

This week, Frank talks with AI intelligence architect and author Carl Peterlin about practical AI in business, emphasizing that AI depends on structured, governed knowledge rather than simply buying chatbot licenses. They discuss risks of exposing proprietary data in public LLMs, how bad processes become "crappy at the speed of AI," and how AI can humanize work by removing machine-like t...

Gettin' To Know John Seasock | Owner of Black Rock Auto Center 22.07.2026

In this episode, Frank sits down with John Seasock of Black Rock Auto Center in Gordon, Pennsylvania. They talked all about his roots in the Coal Region, his late ’80s start building the monster truck Sudden Impact in his dad’s driveway, and his career driving for Monster Jam, including winning back-to-back Monster Jam World Racing Finals championships in Las Vegas in the Batman truck after defeat...

Gettin' To Know Rob Lopata & Rick Joseph | Hosts of the RJRK Sports Breaks and Podcast 15.07.2026

In this episode, Frank sits down with Rick Joseph and Rob Lopata of RJRK Sports to talk sports, their RJRK Sports Podcast, and how their Facebook group runs daily “sports breaks” as live, transparent raffles for certified sports memorabilia. They explain how spots work, how winners are chosen on live video, what kinds of items they feature (including Jeter, Rivera, Ken Griffey Jr., and football je...

Gettin' To Know Mark Serafin | Owner of Serafin Sports Training in Pittston, PA 08.07.2026

In this episode, Frank sits down with Mark Serafin of Serafin Sports Training in Pittston, joined by athletes Jaheim Butler (wrestling) and "Covey" Lehman (multi-sport). They discuss the gym’s old-school, private, blue-collar environment and Mark’s small-group training focus on speed, agility, strength, form, and confidence, including intense "heck week" sessions. Jaheim and Co...

Gettin' To Know Chris Kucharski | Owner and Broadcaster for NPF Network 01.07.2026

This week, Frank interviews Chris Kucharski, owner of NPF Network (Northeastern Pennsylvania Football), a free local media hub covering District 2 high school football with previews, player features, recaps, podcasts, all-star teams, and weekly audio/video game broadcasts, often multiple games at once via streaming. Chris explains how NPF grew from single-school streams into a regional network sup...

Gettin' To Know Jaclyn Einfeldt | Owner of The Deserted Forest Apothecary 24.06.2026

In this episode, Frank talks with Jaclyn Einfeldt, owner of The Deserted Forest Apothecary in Blakeslee, Pennsylvania, an online tea business that also does pop-ups and events. Jaclyn explains how she sources organic herbs and premium tea leaves, creates wellness-oriented blends, and is expanding into holistic health coaching. They discuss customizing teas for goals like sleep, digestion, skin hea...

Gettin' To Know Rachel Pugh Blanchard | Owner of the Muhlenburg General Store in Hunlock Creek, PA 17.06.2026

In this episode, Frank reconnects with Rachel Pugh Blanchard, owner of the Muhlenburg General Store in Hunlock Creek, and meets her senior Pekingese dogs, Harvey and Teddy. Rachel shares her background in marketing, why she shifted into running the restored 1840s-era general store her parents bought, and how she’s preserving original features while creating an old-fashioned experience with in-hous...

Gettin' To Know Patricia Rogers and Paul Cassidy | Owners of Pattie's Waggin Tails 10.06.2026

In this episode, we chat with Patricia Rogers and Paul Cassidy of Pattie’s Waggin Tails Senior Sanctuary in Northeastern Pennsylvania, a nonprofit pairing senior dogs (7+) with senior citizens while covering vet care, food, medications, grooming, and transport through a Forever Foster program. They share that the organization recently celebrated its one-year anniversary, has 40 dogs currently in t...

Gettin' to Know Annie Higgins | CEO of Reaching Beyond Limits 03.06.2026

In this week's episode, we sit down with Annie Higgins , CEO of Reaching Beyond Limits (RBL) , to discuss the organization's mission of supporting adults with intellectual disabilities and autism spectrum disorder throughout Northeast Pennsylvania. Annie shares the inspiring story behind RBL, the importance of inclusion and community engagement, the challenges families face in accessing...

Gettin' To Know Kara Hart, Mikki, Crisco, and Lazy E | Hosts of A Freak Accident Podcast 27.05.2026

This week, we welcome local on-air personalities Crisco, Lazy E, Kara, and Mikki from the podcast "A Freak Accident" to discuss their show’s vibe, origins, and connection to NEPA. They describe the podcast as a morning-zoo style conversation that covers everything from news and pop culture to games and listener interaction, aiming to "find the funny" while staying radio-friendl...

Gettin' To Know Derek Zielinski | Owner and Artist at Glass Heart Tattoo 20.05.2026

In this episode, we are joined by Derek Zielinski, owner and artist at Glass Heart Tattooing & Arts in Hudson/Plains Township. We talked about his 21-year tattoo career, fine-art work, and specialty in neo-traditional styles, coverups, and reworks. Derek discusses business fundamentals like word-of-mouth, reviews, local community focus, and thoughtfully referring clients to other artists, alon...

Gettin' to Know Jeffrey Lake | Founder and President of The Lake Foundation 13.05.2026

In this episode, we talk with Jeff Lake, founder and president of the Lake Foundation, a 501(c)(3) mental health nonprofit based in Clarks Summit focused on positive psychology. Jeff explains the research-based "science of happiness" model (genetics, life circumstances, and intentional activities) and how concepts like mindfulness, gratitude, creativity, community, and self-compassion su...

Gettin' to Know Sandrina Cinti | Owner of SOULO Hair Studio in Plains 06.05.2026

This week, we welcome Sandrina Cinti, owner of Soulo Hair Studio in Plains, and discover she’s the daughter of Frank's longtime friend and former high school football teammate, Nino, leading to a surprise call-in. Sandrina explains her services—cuts, color, foils, and especially hand-tied weft extensions—emphasizing extensions can add fullness and not just length, along with typical costs and...

Gettin' to Know Kate & George Wolfe | Owners of Laundry Lane 29.04.2026

This week, we talk with George and Kate Wolfe, a local, NEPA couple who own the family-operated Laundry Lane with locations in Edwardsville and Wilkes-Barre. They discuss transforming laundromats from the old "dirty and unsafe" stigma into clean, safe, modern spaces with cameras, customer support, card/app payment systems, and large-capacity machines, plus plans for pickup-and-delivery s...

Gettin' to Know Mike Flynn | Owner of MF Pressure Washing 22.04.2026

In this episode, we are joined by Mike Flynn, owner-operator of MF Pressure Washing Services in Nanticoke, serving NEPA, discussing exterior cleaning work, including house washes, driveways, pavers (resurfacing, sanding, sealing), stamped concrete sealing, gutter brightening, and roof treatments for black streaks caused by Gloeocapsa magma using a soft wash approach recommended by the American Roo...

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