book promotion how-to | expert interviews author success stories
Get Your Book Seen and Sold
Publishing and book marketing how-to with examples hosted by author and book marketer, Claudine Wolk. Includes interviews with authors who share their marketing successes. Marketing tips that get books seen and sold! claudinewolk.substack.com
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book promotion how-to | expert interviews author success stories
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Latest episode
Mar 31, 2026
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Episodes
Listen to this Post: Build A Media Contact List With This Trick 27.02.2025 7:38
You are listening to the audio version of this post . I introduce Selma Blair’s memoir, Mean Baby and use it as an example of how you can find possible media contact’s for YOUR book marketing plan. Other links to explain Media Contact Lists and how they fit into your book marketing plan. To Sell Your Book You Need A Toolbox Three Easy (but crucial) Book Marketing Task: Identify Audience, Message &...
Listen to this Post: “The Staircase” How One Story Can Morph Again and Again 20.02.2025 14:15
You are listening to the audio version of this post. Enjoy this podcast episode where I examine the phenomenon that is, The Staircase, in all its story-telling iterations - Documentary, Book, Podcast, and Limited Series All of the opinions on this whodunit are my own! Books Mentioned: Written In Blood by Diane Fanning Fatal Vision by Joe McGinness Shows mentioned The Staircase - HBO /Max The Stair...
Promote Yourself Without Feeling Icky 13.02.2025 47:03
In this podcast episode interview, Marissa Polselli, owner of Wordtree , shares her secret with you to have a better relationship with words - the kind of new relationship that can catapult the writing you must do to promote yourself as an author. Marissa teaches people how to connect with the words that authenticate them through résumé, LinkedIn posts, newsletter posts, Facebook posts, etc. Maris...
Listen To This Post: Book Distribution Is Critical for Book Sales, How It Can Work For You 05.02.2025 7:23
You are listening to the audio version of this post. Book distribution is the topic of this podcast and though it’s not sexy, it’s super important to the success of your book, whether self published or traditionally published. Put simply, book distribution is the channel that gets your book in the hands of readers. Amazon is a big example, but there are other book distribution channels and it’s im...
Listen To This Post: Rejection is Good, Make It Work For You 27.01.2025 6:53
This is the audio version of the post: Rejection Is Good, Make It Work For You - click the link for the original post. I have a manila folder full of rejections from when I pitched my first, non-fiction book to publishers titled “It Gets Easier! And Other Lies We Tell New Mothers.” Like many of the authors in the book I reference above, Rotten Rejections , I used the rejections as fuel to get my b...
Come On In 2025 31.12.2024 29:50
Guests: Marissa Polselli - Set the world ablaze with your talents and Dr John Murray - Polish Your Internal Mirror Join me in saying GOOD RIDDANCE to 2024 and Hello to 2025. “Auld Lang Syne” by The Irish Rovers My Stuff for Beginner Authors: Get Your Book Seen and Sold - eBook or Paperback Sit & Write: Begin Video Course This is a public episode. If you'd like to discuss this with other subscriber...
Ditch the Wonder Woman Myth: Holiday Stress Relief 17.12.2024 33:23
The holidays are stressful. Duh! I am starting to feel shaky already. I needed to chat with an expert so I enlisted my friend, Maureen Humpl , a CPA and owner of her own business. The business of keeping things in perspective and stress at bay, especially during the holidays, is welcome advice and perfect for a chuckle. Gals, you are not wonder women and most importantly, you are not alone. Mauree...
Listen To This Post: BookBub: Reasonably Priced Book Promotion Opportunity: New Releases - Deep Dive, (Part Two) 10.12.2024 9:20
You are listening to the audio version of this Substack Post You can read the original post with all the links and pictures mentioned The pricing for New Release for Less Program by BookBub by genre Hello Authors, BookBub is a Book Promotion Site that could be a key part of your book marketing plan to sell your books. In this post, part two, I introduce one of their book promotion programs, new re...
Listen to this Post: BookBub: Affordable and Effective Book Promotion Ideas to Get Your Book Seen and Sold (Part One) 21.11.2024 13:34
You are listening to the audio version of this Substack Post: BookBub : Affordable and Effective Book Promotion Ideas to Get Your Book Seen and Sold (Part One) Hello Authors, BookBub is a Book Promotion Site that could be a key part of your book marketing plan to sell your books. In this post I focus on how BookBub works and explain two of their book promotion products - featured deal and new rele...
Listen to This Post: Book Promotion Sites That Won't Break The Bank 13.11.2024 10:10
You are listening to the audio version of this Substack Post: Book Promotion Sites That Won’t Break The Bank Hello Authors, Book Promotion Sites can be a key part of your book marketing plan to sell your books. In this post I focus on book promotion sites that are also communities (like Amazon & BookBub) and explain how they work and why they may be worth your precious promotion dollars. At the bo...
Listen to this Post: Lessons From Authors: Featuring Maggie O'Farrell's "After You'd Gone" 01.11.2024 6:52
You are listening to the audio version of the post: Lessons From Authors Featuring Maggie O'Farrell's "After You'd Gone" Hello Authors, Fiction writers learn from other fiction writers and Maggie O’Farrell is one of the best. In this podcast you will learn that sometimes NOT playing by “the rules” results in a fabulous book ~ Claudine Link to After You’d Gone by Maggie O’Farrell Link to the latest...
Don't Miss It! Book Marketing Expert Answers Key Questions For Authors 16.10.2024 55:40
Sharon Castlen, an expert book marketer, can be found at her website IntegratedBookMarketing.com . With over forty years of experience as a book marketer with a specialty in book distribution, not to mention the book marketer for my first book, It Gets Easier and Other Lies We Tell New Mothers , Sharon answers questions that I have heard from every author about book marketing - why it’s important...
Listen to this Post: Get Your Book Out There For Sale – Book Distribution Options 09.10.2024 13:20
You are listening to the audio version of the post: Get Your Book Out There For Sale - Book Distribution Options Hello Authors, Book Distribution IS Book Marketing. Regardless of your choice to traditionally publish or self-publish, it’s important for you to understand book distribution or how your book gets into the hands of book buyers. Consider this podcast a great beginning summary of how book...
Listen To This Post: The Story Behind The Story IS The Story 10.09.2024 8:38
You are listening to the audio version of this Substack Post: The Story Behind The Story IS The Story: Writing Prompt Idea From "The Offer" mini-series for book, post, submission Hello Authors, Three tips in this podcast/post. One watch The Offer - very entertaining and an inspiring story for any author hoping to breakthrough with their novel. Two - consider your own story behind the story as a po...
Listen to the Post: Enter A Writing Contest: 19.08.2024 5:32
You listening to the audio version of this Substack Post: Enter a Writing Contest: It’s Good Practice and Good Book Promotion Hello Authors, I describe an easy book promotion idea in this podcast - entering a writing contest plus a refresher on what a media contact is and how they are used in book promotion. Please note, that this suggestion actually works! Our friend, author, Podcast Host and wri...
Listen to this Post: What Is a Book Promotion Site, How They Work, and A Few Examples 24.07.2024 7:21
You are listening to the audio version of this Substack post: What Is a Book Promotion Site, How They Work, and A Few Examples Book Promotion Site Examples For Your Book Marketing Plan Hello Authors, have a listen to this post for a quick and easy explanation of eBook promotion sites, specific sites that I like and use, and how they work. Links to resources mentioned are below. ~Claudine As a subs...
The 'Witches of Pitches' Enchant Authors With A Potent Potion of Publishing Possibilities 17.07.2024 46:09
Join The Witches of Pitches owners, Aileen Weintraub and Megan Margulies , in this podcast interview. Both ‘witches’ are essayists and authors in their own right and they have combined their powers to help other others. They help with pitches, queries, book proposals - just about anything an author needs to get published - including tips on the publishing process and literary agent pitching. Autho...
Listen to this Post: Book Promotion Services and Sites (That Won’t Break the Bank) 10.07.2024 9:20
Hello Authors, have a listen to this post for a few specific book promotion sites to promote your book.. ~Claudine You can read this article with the links included here . As a subscriber to Get Your Book Seen and Sold , you already know that book marketing is a big part of your job as an author. In this podcast episode, I introduce the concept of book promotion through websites created to offer y...
Listen to This Post: Three Easy (But Crucial) Book Marketing Tasks - Identify Audience, Message, Media Contacts 01.07.2024 8:00
Hello Authors, have a listen to this post for an easy idea that will yield great benefit for future book sales - it’s a quick tip that you can start while on your holiday weekend. ~Claudine You are listening to the audio version of the post, Three Easy (But Crucial) Book Marketing Tasks: Identify Audience, Message, Media Contacts Authors: Book Marketing Starting Point and Tips to Create Your Book’...
Mariah Fredericks, Bestselling Author of "The Wharton Plot" - The Secret To A Successful Book Launch and Much, Much More 12.06.2024 36:10
Enjoy this interview as the generous, best-selling author, Mariah Fredericks illustrates by example how to be a successful novelist - her writing method. her research method, her love of writing - her NEED to do it - and graciously offering her time for a podcast interview with a fan! Best-selling author Mariah Fredericks released her 16th book, The Wharton Plot , in January 2024. I ripped through...
Listen To This Post: How One Great Pitch Can Sell Your Book 05.06.2024 7:01
You are listening to the audio version of the post, How One Great Pitch Can Sell Your Book. Authors: Specific Example Of A Media Pitch That Landed And Led To Book Sales As a subscriber to Get Your Book Seen and Sold , you already know that you can continue to market your book forever! In this quick podcast, you will hear the story of a specific example of a media pitch that landed. As you will hea...
Author in The Trenches Talks Story Structure and Story Elements 30.05.2024 47:57
Hello my authors! It’s one thing to tell you what to do to publish and promote your book, it’s another thing to hear from an author in the trenches going through what authors go through to write, to pitch their book to an agent, to promote their book and to navigate the business of being an author. Author of Still , Geraldine Donaher , chats about her upcoming FREE workshop on Story Structure wher...
Listen to this Post: A Successful Book Pitch 15.05.2024 5:58
Authors: Refresh Your Knowledge of Pitching To Media Contacts to Sell Your Book As a subscriber to Get Your Book Seen and Sold, you already know that marketing your books never ends. In this quick podcast, you will get a refresher course on why and how you pitch media contacts. Thanks for the image for this post, Thought Catalog on Unsplash . Link to this post For more information about pitching c...
Listen To This Post | Book Proposal: How to Write It and When to Use It 08.05.2024 7:37
Enjoy the audio version of this post where I introduce the best book proposal book of all time, Write The Perfect Book Proposal by Jeff Herman and Deborah Levine Herman. One of the reasons I love this book is because it is brief, simple but packs a powerful punch…it teaches what every author must know about their own book to market and sell it. Then it includes actual book proposals that sold with...
Can A Fabulous Book Launch Sell Books? 02.05.2024 27:53
Andreea Billig, owner of Self-Publishing Mastery and an author coach and publicist is offering a limited seat, online, in person, once a week for 5 weeks, 90 minutes each, Book Launch Book Camp Release Your Book With A Bang class starting May 23rd. (discount offered and mentioned in the podcast is below) The podcast interview (and bootcamp) will expand the horizons of what you thought a book launc...
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