Get Real with Unreal Digital Group

Revenue marketing is a practice that has steadily grown in popularity. A recent study by the CMO Council showed how revenue marketing helped generate $7.5B of incremental sales for companies last year. There are many key aspects of this growing trend and it completely changes the game for marketers on both sides of the equation - buyers and sellers alike. Stacy Gardner , Senior Director of Marketi...

In today’s business world, how can we connect with potential customers on a deeper level, one that goes beyond simply trying to understand their needs and figuring out how your product can fill them? What if you could tap into their desires and motivations, and create a connection that's more human?  It may sound like wishful thinking, but it's possible - and B2B marketing and sales teams are star...

B2B marketers know how to make plans. Global, multi-channel campaign plans supporting millions in pipeline. Fast-moving career plans spanning the world’s leading companies. But behind it all are real people living and learning from the joys, the pains, and the surprises that make B2B marketing so exciting. And we want all the details. On the Marketing Gets Real podcast, hosts Cari Baldwin and Dana...