Get Discovered by Prerender.io

HubSpot is one of the most renowned brands in SaaS. It operates in over 135+ countries, powers nearly 300,000+ businesses, and is one of the most consistently cited brands in AI search. Today's guest is Sylvain Charbit, Lead AI Search Technical Strategist at HubSpot. In his day-to-day, he runs experiments to see what works and what doesn't when it comes to AI search visibility. Tune into this conv...

In this episode of Get Discovered, host Joe Walsh sits down with Max Woelfle, SEO Team Lead at On, one of the fastest-growing sportswear brands in the world. Together, the two talk about what the brand's move from on-running.com to on.com revealed about AI training data, entity confusion, and why the technical foundations brands lay today will determine their visibility in an agentic world. On is...

Niklas Buschner is the founder and CEO of Radyant, one of Europe's leading growth agencies for SEO and AI search. He also hosts Masters of Search, a podcast where he interviews growth leaders from companies like Wise, Miro, and Eleven Labs. In this episode, he shares what the data actually shows about AI search's scale, why your analytics are understating its contribution to pipeline by 15–30x, an...

Ray Griselhuber is the founder and CEO of DemandSphere. For the last 15+ years, he's experienced the different waves of search firsthand. And because of this, he knows how to confidently navigate between what's a true signal and what's just noise. In this episode of the Get Discovered podcast, he joins host Joe Walsh to talk about exactly that. He shares why the SEO measurement contract is broken,...

In this episode, we sit down with Tobias Schlottke, Cofounder, Partner, and CTO of saas.group, one of Europe's leading software portfolio companies with 25+ brands and $100M+ ARR. Tobias, or Tobi, makes some stark comments this episode. His main take: being discoverable by AI isn't enough. Businesses need to go one step further to ensure agentic AI can actually take action on their sites, too. Wha...

Most marketing leaders are still focusing on the same strategy: rank in the top 10, drive clicks, and convert traffic. But there's a problem with this: traffic isn't showing up the same way anymore. In this episode of Get Discovered, host Joe Walsh sits down with Tom Capper, Senior Search Scientist at Moz, to dig into what the data actually shows about the AI discovery shift. What you'll learn in...

Ethan Smith, CEO of Graphite, works with some of the largest organizations in tech: Adobe, Notion, Webflow, and more. He's an adjunct professor at Reforge, teaching SEO and AEO to some of the brightest minds in the industry. And he's one of the biggest voices in SEO online. Ethan joins the Get Discovered podcast to share his knowledge, discuss Graphite's extensive database of proprietary research,...

Ryan Law spent 14 years building a career on the predictability of SEO. Publish good content, optimize it well, and watch the traffic compound. Then he published the research showing AI overviews reduce clicks to top-ranking pages by 58%, and needed to find a new strategy quickly. Ryan is the Director of Content Marketing at Ahrefs, one of the most widely read SEO blogs in the industry. In this ep...

Yoast is the SEO plugin behind more than 13 million WordPress sites. For most of its history, that meant one thing: helping sites rank on Google. In October 2025, they launched SEO AI Plus, a product that tracks how brands appear inside ChatGPT, Perplexity, and Gemini. And that's a meaningful signal about where the industry is heading. Alain Schlesser, Principal Architect at Yoast, joined Joe Wals...

Most teams are treating AI discoverability as a separate problem from SEO. Peter Rota thinks that's exactly where they're going wrong. In this episode of the Get Discovered podcast, Joe sits down with Peter Rota, a technical SEO expert and one of LinkedIn's most-followed voices in SEO with 80,000 followers. With 15 years in the field, Peter has lived through every major SEO shift, but this one is...

AI is changing where discovery happens, and most marketing teams don't have the visibility or control they think they do. In this episode, we sit down with Elizabeth Thorn, Head of Marketing at Toggl, to talk about what it actually feels like to lead marketing when the rules of online discovery are being rewritten in real time. Elizabeth shares how Toggl has shifted away from high-volume content p...

"Do your own primary research." That's the key takeaway from Noah Greenberg, founder and CEO of Stacker, in this episode of Get Discovered. Noah sits between brands and publishers, helping stories get distributed across the media ecosystem. He's been watching how discovery works at scale for years, well before Large Language Models hit the scene. And what he's seeing now is a fundamental shift in...

The rules of search are being rewritten in real-time... but most businesses are still playing by the old SEO playbook. In the first episode of our second season, Klaus Schremser, co-founder of Otterly AI, joins host Joe Walsh to discuss the AI search challenges that brands are facing today. Klaus helps companies understand how they show up in AI search platforms like ChatGPT, Perplexity, and Googl...

Everyone has a different idea of what AI actually is. In the season one finale of the Get Discovered podcast, Joe brings on Carli Van Stolk, producer of the show. Together, the two dissect what it's like starting a podcast for the first time, explore what's happening in season two, and ultimately, arrive at their shared definition of what AI really is. What to expect from this episode: A candid ch...

In this episode of Get Discovered , host Joe Walsh sits down with Belma Ibrahimović, Head of AI at saas.group , for a grounded and practical look at what AI can and can’t do today. Belma shares a brief history of artificial intelligence, what LLMs are genuinely good at and what they arent, and how she thinks LLMs aren't real AI. The conversation also looks ahead to the future of AI, touching on ro...

In this follow-up conversation, Fabio de Almeida returns to the Get Discovered podcast to dive deeper into the real, often overlooked costs of AI systems. Beyond the hype and promise of efficiency, Fabio zeroes in on the data : how LLMs source it, what’s included (and excluded), and why it matters. He breaks down the financial, operational, and social implications that both users and companies sho...

In this episode of Get Discovered, we sit down with Britton Upchurch, founder of Perci , to explore the rapidly evolving world of AI, user agents, and what launching an AI-powered startup is like. Britton breaks down the foundational principles behind AI, the real constraints shaping AI systems today, and why the next few years will fundamentally change how teams build, automate, and scale their w...

SEO expert Patryk Wawok joins the Get Discovered podcast to unpack how AI is reshaping our world, and what SEOs, marketers, and the general public should think about now. With experience supporting Fortune 500 organizations and driving $50M+ in revenue for clients, Patryk shares a practical, no-nonsense view of where AI fits into our workflows and how to stay ahead as both AI and search evolve. In...

AI is changing the SEO space big time. But not every change has been for the better. Ané Wiese, SEO Lead at saas.group, joins Joe Walsh to share practical ways to use AI as a productivity tool, not a shortcut. She explains how her team built clear rules for automation, used AI to handle repetitive SEO tasks, and kept humans in the loop for quality control. In this episode: Why “AI slop” is just a...

Tune into this special edition bonus episode, recorded live at BrightonSEO. Carli Van Stolk, producer of Get Discovered, takes over the mic from Joe and interviews guests from fellow brands in the SEO space, such as Oncrawl, Yoast, Otterly AI, Fasterize, Majestic, and more.

AI is reshaping the way we work, create, and optimize for search. But behind the innovation are real-world costs that we rarely talk about. In this two-part episode of Get Discovered , Fabio De Almeida, Creative Director at Dom Rock and PhD candidate in speculative design, joins Joe Walsh to unpack the hidden costs of AI. From its environmental impact and labour demands to the biases built into la...

Welcome to the fourth episode of Get Discovered, a podcast by Prerender.io on AI, SEO, and online discoverability. In this episode, we chat with Jonathan Bentz, Growth Strategist at Direct Online Marketing (DOM for short). Through DOM and previous experience, Jonathan has helped hundreds of businesses grow their organic visibility and revenue over the past two decades—often using Prerender.io to h...

Welcome to the third episode of Get Discovered: a podcast on AI, SEO, and online discoverability. In this episode, we chat with Anna Nadeina, Head of Growth at saas.group . Anna organizes events for SaaS founders around the world—while running a SaaS podcast of her own—and sits down with us to chat all things AI, share her AI use cases in her daily life, and her thoughts on AI's impact on the SaaS...

When Marius Meiners launched his startup Peec AI less than a year ago, even his friends and family didn’t fully understand what he was building. Fast forward to today? Everyone gets it. Peec helps brands see how they appear in AI search tools like ChatGPT, Perplexity, and Claude. And it's a crucial new frontier for online discoverability. In this episode of Get Discovered, Prerender.io CEO Joe Wal...

How is AI changing SEO—and our world at large? What role do we play in this, and what impact does this have on our communities? In our very first episode of Get Discovered, Prerender.io CEO Joe Walsh sits down with Erin Simmons, Managing Director of Women in Tech SEO, to discuss: ➡️ Why AI is more of a “remix machine” than a creator of net-new ideas: it's remixing the information that we feed it ➡...