Amplified Group

Get Amplified

Business EN ↓ 106 episodes

Podcast series GET AMPLIFIED where we’re going to be talking about everything to do with working in the tech industry from staying ahead of the pace of change to fulfilment and well-being. Hosting the series will be Sam Routledge former CTO at Softcat who will be joined by Vicky Reddington from the Amplified Group. The team will be joined by leaders in the tech industry who will share their stories. We are going to share things we wish we knew 20 years ago. This is not rocket science but, we are going to highlight many of the things we do subconsciously and with a more conscious approach, done...

Author

Amplified Group

Category

Business

Podcast website

amplifiedgroup.co.uk

Latest episode

Jul 3, 2026

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Episodes

Transformation through People-First Leadership - Reddy Mallidi Head of Global Ops AutoDesk 16.03.2022

Send us Fan Mail Those looking for inspiration for how to drive successful digital transformation and how to pivot a global software business to a subscription model will know of the incredible success story of Autodesk In this episode of #GetAmplified Vic and Sam are joined by  Reddy Mallidi who shares his journey from India to Wall Street, to Pentium 3 Product Manager at Intel, to Head of Global...

Everyone should have a Mentor - Leadership and Channel Coach, Yvonne Matzk 06.03.2022

Send us Fan Mail We are often asked what is the difference between a coach and a mentor. Yvonne Matzk, Leadership and Channel coach, joins Sam and Vic to share why she has become a coach and why everyone should have a mentor.  Yvonne shares how the new mentoring network she has  brought to the channel in the UK is really gathering momentum and how you can get involved - maybe with the help of this...

Turning Imposter Syndrome into our Super Power - Vicky Reddington 08.02.2022

Send us Fan Mail In conversations with clients, imposter syndrome has come up frequently.  Because of this Vic wanted to share her experience and her ‘Aha’ moment that enabled her not to overcome imposter syndrome, but to take advantage of it. We had such an incredible response to Vic's original article that we thought it made sense for Sam and Vic to cover it on a podcast. We would love to h...

Flipping the Script on Customer Advocacy - Polly Lambert, Head of Global Marketing, Retail Directions 20.01.2022

Send us Fan Mail Customer Advocacy is the ultimate teaming between customer and vendor. Polly Lambert, an expert in advocacy in the Tech Industry joins Sam and Vic to share some thought provoking ideas on how to get the best from your Advocacy Program, whatever size company you are.  Vic apologises in advance for her whooping - but it is a great example of sub consciously doing the right thing, an...

Setting Yourself up for Success in 2022 - Dr Hayley Lewis, Organisational Psychologist 06.01.2022

Send us Fan Mail In this inspiring conversation, Vicky and Sam chat with Dr Hayley Lewis , Chartered Psychologist and one of HR Magazine’s Most Influential Thinkers of 2021. Known for her ability to simplify complex psychology into practical, visual tools, Hayley shares frameworks and insights to help us start the year with kindness, balance, and realistic habits. Key Themes & Insights 1. WOOP...

A Chicken Can Only Lay One Egg At a Time - Geoffrey Moore, Tech Industry Legend 22.12.2021

Send us Fan Mail Season 3 kicks off with Geoffrey Moore, Tech Industry Legend (we can say that!)    As you will hear Vic is even more excited than usual. Not only because let’s face it - this is Geoffrey Moore we have as a guest, but also because through our Tech Industry Leaders Survey, we appear to have identified the Tech Industry’s Biggest challenge: Competing Priorities - where 75% of Leaders...

How to have important (rather than difficult) conversations Hayley Lewis, Organisational Psychologist & Pracademic 04.10.2021

Send us Fan Mail Like many others, we first came across Hayley Lewis, on LinkedIn with her super simple sketch notes providing solutions for  many of the human aspects we find challenging in our working lives. Hayley  joins the GetAmplified Team to share her experience and we pick her brains on how to have difficult conversations, which we quickly learn we should think of important conversations!...

None Of Us Is As Smart Individually As We Are Collectively - Scott Herren CFO Cisco 24.09.2021

Send us Fan Mail Title change!! We ALWAYS recommend this podcast to our clients. We listened to it again recently and realised its former title did not do it justice.  The new title is something Scott Herren, CFO at Cisco, talks about passionately in the podcast and we believe is a better representation of the entire episode.   If you have listened to this podcast before - it is a great second lis...

How Cisco is Nurturing the Next Generation of Leaders - Alistair Wildman SVP&GM of Customer Experience EMEAR 10.09.2021

Send us Fan Mail From flat sheets and fitted sheets to getting told off by Bill Gates, and everything in between. Alistair Wildman SVP&GM of  Customer Experience EMEAR at Cisco shares why he is so passionate about Cisco’s emerging talent and we meet Rhiannon … A Cisco apprentice who oozes talent, who shares how her career has got off to a flying start. We would love you to follow us on LinkedI...

Back to the office ? Should we have an employee centric approach to our return to the office ? 01.09.2021

Send us Fan Mail Sam and Vic are joined again by Chris Collett former Army Major and Mental Health First Aid Trainer to talk about returning to the office. We certainly don’t have all the answers, but we hope this is food for thought! We would love you to follow us on LinkedIn!  https://www.linkedin.com/company/amplified-group/

Finding the Right Balance between Corp and Field - Lamia Megdiche VP Partner Strategy and Programs, Commvault 07.08.2021

Send us Fan Mail Getting the right working balance between Corporate and Field is one of the critical success factors for tech organisations to scale at speed, but why is it so hard to achieve ? Lamia  joins Sam and Vic to share her vast experience, sharing the importance of always being customer centric and how everyone is part of the value chain. If one part breaks, it all breaks. We also talk t...

You Can't Automate Kindness - Steve Wilson VP EMEA Services & Tracy Reis Opps Director Syniti 29.07.2021

Send us Fan Mail Steve Wilson  and Tracy Reis from Syniti join Sam and I to record this episode of Get Amplified.  It is no wonder Syniti is enjoying such success and has attrition rates of <5%. This is a masterclass in building great culture. As you will hear - being kind - does not mean being ‘soft’ tough conversations and accountability are front and centre.  But it is about EVERYONE being k...

The Importance of Believing and Dreaming Big - Jed Ayres CEO IGEL 19.07.2021

Send us Fan Mail Jed Ayres joins Sam and Vic to cover 3 hot topics - all on transformation: - hardware to software  - CMO to CEO  - successfully taking an EMEA built company into the US market  Three big topics covered beautifully through Jed's art of story telling. We also find out Jed, Sam and Vicky have more in common than they realise - as Sam put's it so articulately - from tech to...

Vendor Lessons learnt moving to a SaaS model - Graham Crich, VP Partner Services Veeam 15.06.2021

Send us Fan Mail Graham Crich has been a pioneer of the SaaS model - offering it in the mid 90s working in a visionary  reseller. He drove the Service Partner Program for VMware in EMEA and is now taking it to another level at Veeam.  This podcasts covers lessons learnt and best practices and as with every GetAmplified podcast drawing on the importance of the human element and TeamX including lead...

What Does Your Future of Work look like ? Gabe Barrett Former CIO Abellio Group 28.05.2021

Send us Fan Mail What does the future of work actually look like and are we designing it, or just reacting to it? This is a slightly different Get Amplified episode - Gabe Barrett former CIO of Abellio Group, a leader whose career spans consulting, cybersecurity, and leading technology at one of the UK’s largest transport organisations, joins Sam and Vic for a thought provoking conversation. And w...

Going 17x Faster by Building a Team of Teams 10.05.2021

Send us Fan Mail What does it actually take to go 17x faster as a business? Spoiler: it’s not more people, more pressure, or another “quick fix” process. In this episode of #GetAmplified Sam grills Vic on what really happens when you shift from a collection of teams to a true team of teams . The kind where silos disappear, priorities are crystal clear, and everyone’s pulling in the same direction...

Just how different is Team Experience in EMEA to the US? - Richard Jackson former Sales VP NVIDIA 30.04.2021

Send us Fan Mail Just how different is team experience in EMEA vs the US? In this episode of Get Amplified , we sit down with Richard Jackson former Sales VP at Citrix and NVIDIA, a leader who’s built and scaled sales teams across the UK, Europe, the US, and globally, to dig deeper. From “coin-operated” sales cultures to radically different channel dynamics, Richard shares what actually changes wh...

Why Team Experience is vital for success - Alan Barber Former VP Global Customer Success TAM VMware 23.04.2021

Send us Fan Mail In this episode of Get Amplified , we’re joined by Alan Barber, a leader who’s spent decades building and scaling high-performing teams at companies like VMware, Hewlett-Packard, and Mercury Interactive. And right from the start, he says something that sticks in our mind: Looking after your people isn’t part of the job… it is the job. This episode goes deep into what great team ex...

Your Virtual Floor Walk - The Game Changing App for Employee Engagement 15.04.2021

Send us Fan Mail Hi this is Vicky and I haven't been this excited about technology since I used to demonstrate Application Publishing 21 years ago! So I apologise for my enthusiasm on this episode of Get Amplified where Sam and I are joined by David O ‘Hara from Beaconforce to chat about their innovative employee engagement app and why intrinsic motivation and trust are the critical leading i...

Purpose Driven Leadership - Duncan Greenwood VP& MD NEMEA, VMWare 08.04.2021

Send us Fan Mail Duncan joins Sam and Vic to share how he stays true to himself and why he is a purpose driven leader but we don't just cover this. Duncan takes leadership to another level, he talks passionately about the importance of diversity, equality and inclusion and shares why intrinsic motivation is so critical to his team. We also hear first hand  the big hairy audacious goals he has...

Hyper Growth X3 - "What I learnt as a Sales Leader" - Lewis Gee 02.04.2021

Send us Fan Mail What can you really learn from leading through hyper-growth, not once, but three times? In this episode of Get Amplified , we’re joined by Lewis Gee, who’s held senior sales leadership roles at Citrix, VMware, and ServiceNow during their most intense hyper-growth phases. Lewis shares what it was really like working under different founding leadership styles, and how (or if) those...

The Joy of Home Grown Talent - Sam Mudd Managing Director, Phoenix Software 25.03.2021

Send us Fan Mail This podcast maybe just a 'chat' between friends, but there is no getting away from what is at the heart of Phoenix's success - it is it's people and culture with Sam as the driving force. Sam shares with us, just how important it is to get the culture right, to create the caring and  trusting environment with clear purpose and vision  that enables  talent to g...

Innovation through the power of Teamwork - Dave Wright, Chief Innovation Officer, ServiceNow 18.03.2021

Send us Fan Mail Dave Wright joins Sam and Vic to share his thoughts on how to drive innovation through teamwork. Hear Dave's fascinating career story that has landed him in such an exciting role. Dave gives us a valuable insight into  why no idea is a bad idea because you never know the future and why asking 'why' is the most important question. It wouldn't be an Get Amplified...

“Tech competition is time-based: Why alignment and purpose are critical.” Paul Wiefels Co-founder Chasm Group 11.03.2021

Send us Fan Mail What if your biggest competitive advantage, isn’t your product? In this episode of Get Amplified , we’re joined by Paul Wiefels, Managing Director and co-founder of The Chasm Group, and a master of go-to-market strategy in the tech industry. And he doesn’t hold back. Paul challenges one of the biggest assumptions in tech: that better product wins. In reality? The gap between compe...

Why we are eating our own dog food 04.03.2021

Send us Fan Mail What happens when you actually start doing the things you talk about? In this episode of Get Amplified , it’s just Sam and Vic (no guest, no script!), reflecting on what they’ve learned from the incredible leaders who’ve joined the podcast, and how they’re now putting it into practice themselves. Or, as Vic puts it: we’re eating our own dog food. Off the back of conversations with...

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