Get Amplified

Send us Fan Mail We get into the reality of the CRO role: owning the number, shaping the plan, influencing product direction, and then switching straight into the gritty detail of deals, risk and negotiations.  We’re joined by Helen Sutton, who went from electrical engineer to Chief Revenue Officer in high-growth, private equity–backed tech businesses, and proves there’s no such thing as a straigh...

Send us Fan Mail What if the words you use as a leader are shaping your team's performance more than your strategy? In this episode of Get Amplified, Vic and Sam sit down with leadership consultant Chris Collett to unpack one of the most influential leadership books Vic's ever read: Turn the Ship Around! by David Marquet. The book tells the remarkable true story of a struggling nuclear s...

Send us Fan Mail What do lawnmowers, cricket commentary, and scaling a tech company have in common? More than you’d think . . .  In this lively episode of Get Amplified, Sam and Vic bring the banter before catching up with returning guest Francisco Perez van der Oord, founder of ITQ. Five years after discussing his journey as a founder, Francisco shares how the business has skyrocketed and expande...

Send us Fan Mail AI feels like it should be a shortcut to productivity, yet most teams still struggle to turn pilots into real business value.  We sit down with Karina Arteaga, CEO and founder of Visible Global and former operations leader at Meta Reality Labs, to unpack the uncomfortable reason: AI projects fail less because the tech is weak and more because the organisation is unclear, messy, or...

Send us Fan Mail Where Does Your Time Go? And why your sales motion might be the reason you have less of it. In this episode, we sit down with Stu Pike, VP and COO of ServiceNow APAC, to get into what’s actually going on with the GTM motion and what to do about it.  Stu’s seen this from every angle over the last 30 years, and he brings it back to something simple: design your go-to-market around h...

Send us Fan Mail We’re celebrating our 100th episode of Get Amplified by bringing in Troy Stoll from Dynatrace (APAC), an energising leader who’s lived what it really takes to make alignment stick.  If you’ve seen strong teams slowed by silos, mixed metrics, or underlying friction, this is a clearer way forward. By aligning on a shared North Star and working back to remove friction between marketi...

Send us Fan Mail What if the secret to high-performing teams isn’t working harder, but putting happiness first? In this episode of Get Amplified , we sit down with technology strategist and former CTO advisor Richard Munro to explore an idea that challenges a lot of conventional leadership thinking: happiness comes before performance, not after it. This is a conversation of two halves: Storytellin...

Send us Fan Mail Selling complex technology isn’t about the lone genius with a quota. It’s about orchestrating people, timing and trust across a messy , customer-led journey. We sit down with Cliff Keast - former sales leader at VMware, SAP and Business Objects, now a coach to revenue teams - to unpack how enterprise deals really get done when 20, 30 or even over 100 people touch a single opportun...

Send us Fan Mail Vic shares with us a candid update on why we paused the pod, what the past year taught us about purpose, and how grief and gratitude are shaping what we make next. We share appreciation for our team, clients, and Sam as we near 100 episodes and double down on accountability without authority. We would love you to follow us on LinkedIn!  https://www.linkedin.com/company/amplified-g...

Send us Fan Mail In this conversation, we sit down with Jim Darragh, five-time exit leader and former CEO of Totalmobile, to unpack how simple differentiation, coachable teams, and predictable go-to-market motion drive repeatable growth .​ ​Filled with humour, Jim shares how clarity was the through-line from his rugby start in IT distribution to leading a £100m SaaS transformation.​ We unpack how...

Send us Fan Mail Forget the hype cycle, this conversation gets into how AI actually lands inside a company: purpose first, people next, technology last. We sit down with returning guest Darren Thayre from Google to unpack how a 180,000 person organisation moved from siloed product areas to a shared AI language, and why a calm, purpose‑driven message aligned everyone faster than any dashboard or re...

Send us Fan Mail What happens when a leader embraces the role of team coach?  In this episode, we sit down with Harvey Smith, VP Partners, who shares his experience leading partner teams across EMEA through his natural team coaching approach.   Harvey opens up about the delicate balance between authority and humility that defines great team coaching leadership. Drawing on his extensive experience...

Send us Fan Mail Dan Waters brings decades of partnership expertise to this fascinating conversation about building effective tech ecosystems. Working from sales roles at  distributors to VP of Partnerships at Snowflake EMEA, Dan shares unique perspectives from both sides of the vendor-partner relationship. The conversation explores how truly successful partnerships require bilateral investment an...

Send us Fan Mail What happens when a promising startup faces challenges that threaten its very existence? For Stephanie Windsor, CEO of Cloud Benefits, the answer lay in understanding the diverse strengths of her leadership team through DISC profiling. Founded in 2021 as businesses emerged from the pandemic, Cloud Benefits offers a digital employee benefits platform with unique features like free...

Send us Fan Mail In the fast-paced world of technology, career longevity often depends on finding your niche and building meaningful relationships within it. Jim Moyle , Principal Product Manager at Microsoft, is a brilliant example of this with his two-decade journey through the EUC landscape, offering valuable insights for tech professionals at any career stage. Jim shares how community engageme...

Send us Fan Mail This episode explores the evolution of customer success in the SaaS industry, highlighting the shift from a cost centre to a key driver of revenue growth.  Bob Burke, whose journey from the heart of San Francisco's dot-com boom to a Customer-First thought leader, shares insights on aligning customer success with sales, breaking down silos and adapting to market changes in ord...

Send us Fan Mail We're delighted to welcome back the inspirational Tracy Reis, Head of People and Joint MD at Nomad Studio, the strategy and brand experience company. This conversation felt like an invaluable coaching session on the importance of developing our feedback skills. Tracy shares her wisdom on how giving feedback is the roadmap to progress, emphasising that timely feedback, when de...

Send us Fan Mail Kick off 2025 with a burst of inspiration as we welcome Trevor Dias, whose career journey spans sports coaching with Manchester United to leadership roles in Vodafone and Salesforce. In our professional lives we are very used to starting each year in planning mode and setting our objectives. How many of us do the same in our personal lives?    Trevor introduces us to his holistic...

Send us Fan Mail We are super excited to bring you an extra special Get Amplified festive present!​ ​Mark Templeton rejoins us to share his wisdom and learnings in this episode, Foundations of Leadership.​ We catch up with Mark, who continues to give back through board service and CEO mentoring. ​As former CEO of Citrix, Mark offers invaluable insights into personal growth, emphasising the importa...

Send us Fan Mail What happens when a former operations leader takes the leap into the role of Chief Revenue Officer?  We had an insightful discussion with Karen Gallantry. Her story illuminates the power of balancing operational demands with understanding human dynamics. Karen shares her unique perspective on how diverse experiences across technology and operations can pave the way for leadership...

Send us Fan Mail Can a passion-driven business approach redefine an entire industry? Managing Director of Add Some Zest, Calum Lyle, believes so.  We loved speaking to Calum and hearing about his refreshing approach to recruitment. We feel Calum's values and our values at the Amplified Group are naturally aligned. It definitely feels like a match! Calum shares how prioritising customer experi...

Send us Fan Mail We're delighted to welcome back AI pioneer, Reddy Mallidi. Reddy has been busy since we last spoke, channelling his knowledge and passion into writing a book, AI Unleashed. The true power of AI is not in replacing humans, but in creating super humans. Reddy shares with us  how he has numerous conversations that start with ‘We need AI’ to which his immediate response is ‘Yes,...

Send us Fan Mail As the days get shorter and the weather becomes gloomy Sam and Vic are joined by the legendary Joe Baguley to brighten your day on a podcast filled with humour and insight. Joe, Chief Technology Officer at Broadcom openly shares his motivations, driven by a lifelong curiosity and the knack for simplifying the complex. Known for his memorable "kittens and chickens" analog...

Send us Fan Mail Ever wonder how internal operations can actually support and supercharge your sales efforts rather than hinder them?  Join us on Get Amplified with special guest Dr. Mark Baker, visiting fellow at  MK:U Cranfield University. With a rich background in engineering, finance, and risk management, Mark shares compelling stories from his time at Unilever and his pivotal role in the Lond...

Send us Fan Mail What better way to launch Season 6 of Get Amplified than with the experienced and innovative GTM leader, Ross Brown. This episode is jam packed with stories and nuggets of partnering strategy. You’ll need your fast listening ears as it is a wild ride with some brilliant metaphors and stories that had us leaning in for more! With an impressive career that spans over three decades,...