Get A Handle On It

Thinking about management? Feeling overwhelmed by your inbox? Or just wondering if an agency is worth it? This episode is for YOU. Today, I’m diving into behind-the-scenes of what management actually looks like as a content creator, how to know when you’re ready, and the major green and red flags to look out for when choosing an agency. After nearly 7 years of running It Girl Agency and a decade i...

For the girlies who are creatively cooked - this one’s for you. If the thought of making another reel makes you want to vomit, or you’ve been staring at your phone thinking “I literally can’t post, I’m too tired,” welcome. You’re not lazy, you’re not unmotivated… you’re probably just burnt out. And yes, it happens to everyone –  myself included.  In this Episode, I’m getting real about: How to tel...

What happens when the girl who does it all decides to slow down? Her brain screams “Wait, this feels wrong!” Take it from Ashley Henson. She’s been there, but she’s glad she pushed through.  Ashley is a former HR exec, full-time mom of five(yes, triplets included), and content creator who managed to build a platform and become a full-time influencer just by showing up and being herself.  In this E...

Let’s bust some myths, shall we? After 10+ years in the influencer game, I’ve heard it all . Things like: “You have to post 24/7.” “You can’t grow unless you’re everywhere at once.” And honestly? That advice is exhausting. Especially for mom creators trying to juggle it all. Here’s what I wish more motherhood influencers knew: You don’t have to do everything . You just have to do more of what actu...

This week, I’m chatting with my girl Emily Vondy, and we’re getting into the messy, honest, sometimes hilarious reality of being a mom on the internet (without relying on your kids for content).  Emily’s built an audience of over a million by being wildly relatable and hilarious, but she’s also chosen to stop showing her kids’ faces online. We talk about what led to that decision, how it’s impacte...

Tired of fighting to secure brand deals (and to get paid GOOD money for the work you put in)? Say less.  Today, I’m bringing in our resident Queen of Negotiation here at ItGirl Agency, Eve, on the show to break down:  How to stand on business with brands: Why lowball offers from brands don’t fly at IGA Eve’s secret to badass negotiation (and why she never backs down)  How Eve knew she was meant to...

It’s easy to feel like the only one struggling. Social media makes it seem like everyone has their perfect mom group chat, their family down the street, their village locked in. But the reality? So many of us are still out here trying to find our people. That’s why I’m sitting down with my friend Brielle Cherie, who went from being a young mom with no village to building a rock-solid support syste...

Get a Handle On It is HERE! In this first episode, I’m your host, Lydia Jean, and I’m spilling the tea on why I started this podcast, what to expect, and my journey as a mompreneur and founder of It Girl Agency.  We’re talking: Building community in a gatekeep-y industry Juggling motherhood, business, and influencing The struggles, wins, and behind-the-scenes of securing and managing 6-figure bran...

Welcome to Get a Handle On It—the podcast where motherhood, influencing, and entrepreneurship collide. I’m your host, Lydia Jean: a mompreneur, content creator, and founder of It Girl Agency, where we’ve helped hundreds of creators secure six-figure brand deals and build thriving careers. Each week, I bring you candid conversations, actionable tips, and real stories from moms who are balancing mom...