Geronimo Unfiltered

“Everyone is tightening their spending” … Interesting  … it can feel that way but this week I wanted to know what the data says, so we know what’s ACTUALLY happening in the economy and the fitness industry as a whole.  So this week Benny and I are bringing you the hard facts and data from reports across Australia and the world about people’s spending, their gym habits and where YOU should focus yo...

Last week we ran the Summit which is a 3-day event we run every four months where we work with our studios to look at the view, look at the peak of where they want to be and create a plan to get them there.  We’ve run a few of these now but were told that this one was the most powerful yet and the BEST summit because of one moment.  And that moment was the moment they realised that regardless of t...

This story is one I wasn’t planning to share today.  Benny flipped the tables and sprung this on me as a surprise interview, and not only takes you back through my own personal origin story but something that happened last year which changed absolutely everything for me.  So these show notes aren’t like our other show notes either …  Hey Guys, Ben here … I wanted to share Doza’s story because I wa...

'It’ll only take me ten minutes, it’s just easier if I do it myself.' 'I tried to delegate it but the task just came straight back to me, my team couldn’t do it' If you can relate to the above, you’ve tried delegating before and it hasn’t worked out or you don’t know WHAT to delegate then this episode is for you. As we spoke about in last week’s episode, we’re all about designing a business and li...

‘I just need to get more members, I should just be spending more time in the studio, I should just ride my team more… Then I’ll be happy. Then I’ll have the business I want.’ Sound familiar? We see it time and time again - gym owners that are unhappy, too busy and not living the life they want to be living. Why? Because they are not taking the time to stop and design how they want their lives and...

The market is too saturated, there are too many competing gyms in your area, this is just what lead-gen is like post-covid.  If you’ve been told one of those statements above and you currently have NO leads OR you’ve got leads but no one is interested in buying … you're not alone.  Every week we talk to studio owners who are in this situation, spending thousands with agencies who promise leads and...

If you’ve ever told yourself that you’re BAD at sales … This episode is for you.  Today we’re unpacking the real reason most people suck at sales and why you don’t have to.  Joining me is Anna Rudyk, who started out as a membership consultant at our studio back in 2020, broke our sales record on her second day and has since gone on to sell over 4000 memberships and coach over 250 gyms on how they...

*CONTENT WARNING: This episode discusses drug and alcohol use, gambling, addiction and suicide.* If you or someone you love needs support go to beyondblue.org.au, butterfly.org.au or for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14,   Today I’m joined by Travis Young who many of you may know as the founder of million-dollar studio Reborn, a successful dad, husband and...

What business are you ACTUALLY in? If you’re thinking I’ve lost my mind this week because of course, we’re in the fitness industry, right? WRONG …  Over the last month we we’ve been looking at how our million-dollar studio owners ran their businesses and noticed they had a VERY different way of running things … I don’t mean the structure of how they ran their business, it was how they thought abou...

The first thing we notice about studios that fly and exceed all of their targets, is they know what to aim for.  For some of you, you might already have some benchmarks that HQ or an industry report has given you, for others if I asked you your rollover % right now you’d have no clue what I was talking about.  I opened up an industry benchmark report the other day and the numbers SHOCKED ME, some...

For some of you, today’s topic is going to be hard to hear.  I read a statistic the other day and it shocked me, but looking at the businesses around me - felt about right …  80% of all small businesses will fail in the first five years and of those that survive, 80% of those will fail in their second five.  So in today’s ep, we wanted to unpack WHY? Why does this happen? And most importantly how...

Do your managers show up every day and treat your gym like it’s their own?  Do you feel like you’re more of a lighthouse to your team or a tug boat? When we spoke to our clients in The Geronimo Academy, 100% of them at some point in the last 3 months said that team alignment (and how to be a better leader) was their biggest challenge … so we’ve got OUR leadership Coach Rohan Dredge on to give you...

50% of the studio owners we spoke to don’t know one thing … and it's a thing that horrified me and will likely be the reason they fail.  This week Soph and I talk through what we’ve seen our clients do that we love, what’s actually made an impact and what we can learn from the lessons they’ve encountered. It’s a short episode, but if you grab your pen and paper (or the notes app in your phone) and...

Feel like you’re playing snakes and ladders with your growth?  The second you close out a solid growth month and have a healthy membership base, winter or summer hits and you’re back to where you started.  At this time of the year, two types of studios emerge. The ones who do nothing and accept high suspensions and churn throughout the toughest seasons. And therefore suffer, only really have a 10...

Are you sick of grinding away every single day at your fitness business, feeling like you’ve tried every tactic only to never really get there?  Feeling stuck and not sure how you can GROW? This week I’m joined by Senior Growth Coach, Sophie Montgomery and we’re sharing the REAL reason you’re not growing … and it’s not what you think.  We’ve seen this in hundreds of studios across the world with o...

After you’ve managed a $9 BILLION DOLLAR brand or worked across the world in top tier finance firms … What's the next logical step? Buying a gym of course.  Welcome to Geronimo Unfiltered, The Origin Story.  I’m Doza (Andrew Handosa when I’m in trouble) and I’m joined by my school mate, high school band member and Co-Founder Ben McLean to tell you the origin story - raw and unfiltered. Who are we?...

Put on your scuba gear … we’re about to get deep.   What’s been the biggest failure in your life? And what did you learn from it?  In the fitness industry we often see curated posts, filters and only a tiny glimpse into the reality of someone's life.  Joining us behind the mic today is Peter Day - He’s a 3 time champ and world record holder for the F45 playoffs, owner of 3 studios, head coach at A...

Here’s the thing… You probably started your health and fitness business to help more people. You’ve got a big heart, and we love you for that. But you and I both know, the reality is and what no one talks about is that running a successful 7 figure boutique fitness and wellness studio can be overwhelming, exhausting and lonely as f*ck… (At least that's how I felt). The heartbreaking part is most g...