Brian Cassingena

Geniuses Of Copywriting

Business EN ↓ 66 episodes

Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.

Be sure to visit the podcast's website and support the creator: geniusesofcopywriting.com

Author

Brian Cassingena

Category

Business

Podcast website

geniusesofcopywriting.com

Latest episode

May 19, 2025

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Episodes

Justin Brooke 08.10.2019

Today on the Geniuses Of Copywriting podcast we have founder of AdSkills and marketing genius Justin Brooke, revealing his secrets of using Youtube ads to fill webinars: - Why Youtube gives you more BUYER traffic than others like Facebook - How Justin has scaled offers up to $65,000 a DAY in Google ad spend - How to create a Youtube ad that converts - without breaking the bank Discover how Justin...

John Carlton 23.09.2019

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters. On this episode, John reveals: - His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional - John's 'E+C+E' formula for becoming an A-List co...

Michel Fortin 16.09.2019

In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the 'OGs' of internet marketing and creator of many big $$$ campaigns. In this episode: - The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters - The story behind the John Reese $1M-in-a-day sales letter that opened...

Travis Sago 10.09.2019

Today on the Geniuses Of Copywriting podcast, world class copywriter & marketer Travis Sago joins us to share his amazing persuasion techniques that top marketers like Frank Kern, Justin Brooke and others use to sell a TON of stuff online. We discuss on this call: How Travis sends out an offer on NOTEPAD - no fancy ass sales letters, no complicated funnels - just a freakin NOTEPAD and closes u...

Kevin Rogers 19.08.2019

On this week's episode of the Geniuses Of Copywriting podcast, comedian turned copywriter Kevin Rogers shares his secrets of training some of the best copywriters out there. Revealed on this call: How Kevin created the amazing copy community that is Copy Chief Kevin's secrets of writing emails which break all the traditional rules of copywriting, but still convert like gangbusters How to make lear...

Dan Ferrari 10.08.2019

This episode of the Geniuses Of Copywriting podcast features Dan Ferrari, a world class copywriter who's mastered the art of writing high converting copy - in a systemized, reliable way. Revealed in this episode: - The simple way Dan expanded from being a mere freelance copywriter to owning a successful agency with clients like Agora Financial - Dan's criteria for hiring copywriters and building a...

Omar Michael 29.07.2019

In this episode of the Geniuses Of Copywriting podcast, we hear from Omar Michael, senior copywriter at Mindvalley and the brains behind many of their biggest campaigns. You'll discover: - The secret to growing an 8-figure company with a unique combination of direct response copy and powerful branding - How Omar increased the conversions of an offer by 30% by breaking all the direct response rules...

Matt Bacak 22.07.2019

This week's Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform SendEagle.com , and a master of split testing and short email copy. We talk about: - How to create campaigns that attract BUYERS, rather than just openers & clickers - A secret 'credit card hack' Matt uses to predict which customers are going to spe...

Joey Percia 17.06.2019

This week on the Geniuses of Copywriting podcast, we hear from kickass copywriter Joey Percia who's doing things a lot differently (and more profitably) than most copywriters: How Joey works in 'partnerships' with clients which are easier to close than 5-figure fee deals, but often end up making him a ton more money Doing profitable deals with clients who aren't planning on running a bunch of paid...

Kim Krause Schwalm 04.06.2019

Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic. You'll discover: The story of growing her division at Philips Publishing to $30M in revenue in the 90's using direct response copy How she wrot...

Kyle Milligan 28.05.2019

Kyle Milligan is a rising star at Agora Financial, and in 2018 his copy brought in over $7.1 Million and 51,000 new customers. He's even teaching other copywriters about 'The Language Of Copywriting' and how he writes winner after winner. 

Angie Colee 20.05.2019

On this week's Geniuses Of Copywriting podcast we hear from Angie Colee, who you want to listen to if you're a copywriter looking to land better, higher paid gigs: How Angie landed big fish copy clients like Jeff Walker and Kevin Rogers Her secrets of building relationships with big-name gurus and get them to give YOU money instead of the other way around! Once you get in with the gurus - how do S...

Justin Goff 13.05.2019

This week on Geniuses Of Copywriting, we got an amazing copywriter & funnel optimization expert on the show - Justin Goff. On today's episode: - How Justin went from zero to $23M in 2 years, doing 700+ sales a day, before cashing out big time - Why online marketing is a LOT more complicated than just writing a VSL and running traffic to it, especially in the new compliant FB ads world - Where...

Lori Haller 29.04.2019

This week's Geniuses Of Copywriting episode is a very special one, as we talk to Lori Haller who combines beautiful design with copywriting that sells in a way nobody else can. 

Jeff J Hunter 22.04.2019

Jeff J Hunter has cracked the code on Social Media Copywriting, and in today's episode he spills the beans on his scientific research into what works and what doesn't.    You'll discover:   - Jeff's CLEAR Social Media copywriting formula  - How to get someone to pay you $1,000 a month purely from FB posts  - The secrets of getting REAL engagement - not just 'likes' but gen...

Jimmy Parent 15.04.2019

Today on the Geniuses Of Copywriting podcast: Discover the copywriting secrets of Agora top gun Jimmy Parent:   The emotional hot buttons that trigger purchases  How to go beyond the old 'features-to-benefits pitch & discover why people REALLY buy  How to sell to IDENTITIES and make your pitch 10x more powerful   Full transcript & resources at https://GeniusesOfCopywrit...

Stefan Georgi 01.04.2019

On this episode of the Geniuses Of Copywriting podcast - one of the best copywriters around Stefan Georgi joins us for a very special episode.   If you haven't heard of him - go look at the top health offer VSLs on ClickBank - most of them are his amazing work.   On today's show: - Stefan pulls back the curtain on his ENTIRE sales letter formula - How to write SUPER FAST copy that still...

Chris Laub 25.03.2019

Today on the Geniuses of Copywriting podcast: Underground copywriter & high ticket consultant Chris Laub  reveals how he launched an online agency with direct mail, building relationships and social media copywriting.   Full transcript & resources at https://GeniusesOfCopywriting.com/chris-laub

Trevor Crook 18.03.2019

On today's episode of the Geniuses Of Copywriting podcast, we talk to Trevor 'ToeCracker' Crook about copywriting seminars, networking for copywriters and how to get clients without pitching from stage.   Full transcript & resources at https://GeniusesOfCopywriting.com/trevor-crook  

James Schramko 11.03.2019

In today's episode, creator of Super Fast Business - James Schramko, guru to the gurus and one of the world's top marketers, reveals his secrets to building an amazing business.   Full transcript & resources at https://www. GeniusesOfCopywriting.com...  

David Deutsch 06.02.2019

This week on the Geniuses Of Copywriting, we have one of the most pre-eminent copywriters of all time, one of the best living copywriters and a really nice guy - David L Deutsch.   Listen to get his secrets of truly connecting with your audience, so you can bypass the phony hype and get a lot more sales.   Full transcript and resources here: https://GeniusesOfCopywriting.com

Pauline Longdon 14.01.2019

On Geniuses Of Copywriting today - Aussie copywriter Pauline Longdon tells her story of trial and triumph, of blowing up bad guys in the military, and the sternest test of all: Being a Copy Cub of Parris Lampropoulos. Transcription and resources here: https://GeniusesOfCopywriting.com/pauline-longdon

Adil Amarsi 07.01.2019

In this episode of Geniuses Of Copywriting, world class copywriter Adil Amarsi discusses how he creates powerful, persuasive copy and how to become an in-demand, highly paid copywriter yourself.  Full episode, transcript and resources at https://GeniusesOfCopywriting.com/adil-amarsi

Alan Forrest Smith 11.12.2018

Welcome to another Geniuses Of Copywriting podcast - this week with the slightly eccentric, and totally world class copywriter Alan Forrest Smith. In this episode, we discuss how he does old school direct mail and the successful campaigns he's still creating after so many years at the top. Full transcript and resources at https://GeniusesOfCopywriting.com/alan-forrest-smith

Carlos Redlich - Episode 2 03.12.2018

Gun for hire copywriting genius Carlos Redlich is back for another session of super copywriting secrets that will make you money.

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