Geniuses Of Copywriting

In this episode of The Geniuses Of Copywriting podcast, legendary marketer and copywriter Dr Joe Vitale - star of the hit movie The Secret: - Author of over 90 books, and inventor of 'Hypnotic Writing' - one of his most popular books - Star of 'The Secret' movie and one of the few stars still in business today (He's also starred in over 30 other movies including his new one 'Zero Limits' - One of...

Today it's my great privilege and honor to present my dear departed friend Kenneth Yu Kern San as a special guest on the Geniuses Of Copywriting podcast. After Kenneth was taken from us far too early, I set aside this interview for a long time. However after speaking with Kenneth's widow and with her blessing, it's time to share this with the world. Because Kenneth would also have want...

In this episode of The Geniuses Of Copywriting Podcast with special guest Dave Dee: - How Dave used our kind of marketing to take his magician act from 3 shows a month to paying back over $70k in debt in less than 12 months - The system Dave uses to become the top seller at marketing events including $330K in a smaller breakout room while the main stage acts flopped all around him - Dave's uni...

On this episode of The Geniuses Of Copywriting Podcast: - How Sean went from selling $20 ebooks on The Warrior Forum to multiple-7-figure launches, despite being in the highly skeptical and noisy finance sector - The "One Headline and Six Bullets" Method for Offer and Product Creation that almost guarantees a successful offer - The Crucial Difference Between Selling Products and Selling...

In this episode of The Geniuses Of Copywriting podcast, Michael Clendenen reveals how he:- Generated at least $19.8 million from his clients before his 25th birthday.- Michael increased a data science guy's business from $800,000 a year to a couple million a year by talking about his love of video games and World War II.- Michael helped a chiropractor, who had four clinics, expand online by writin...

Today's guest on the Geniuses Of Copywriting Podcast is Mike Pavlish. Mike is an A-List direct response copywriter of long form sales letters and video sales letters that have sold over $558 million worth of nutritional supplements and health products. His copywriting has been praised by Stefan Georgi, Justin Goff, Chris Haddad, Gary Bencivenga, Bob Bly and other legends. Mike Pavlish’s clients in...

The Geniuses Of Copywriting podcast is BACK with one of the best marketers and copywriters I know - marketing legend Todd Brown. Todd is the brains behind some of the smartest campaigns I've seen, and the creator of the E5 method for creating high-converting offers. On this episode: - How Todd went from a job at a health club, to creating killer campaigns for 7, 8 and 9-figure clients - Why market...

On this week’s Geniuses Of Copywriting podcast we have Everte Farnell, a persuasionist who’s been quietly making bank for himself and his clients for years. This week we discuss: - Local marketing secrets - like the 5 page sales letter that put $100K PROFIT in Everte’s local business - The ‘Influential Writing’ secret that Everte uses to make his copy 10 to 12 times more powerful - Dan Kennedy sto...

This week on the Geniuses Of Copywriting podcast we have Chris Wright who I specifically went after when I heard he's a master of converting cold traffic... the toughest gig in copywriting! On this episode: - The thrilling story of conquest and triumph behind winning offers like Lift Factor and BioHarmony - Chris's big secret of rising quickly to the top of the copywriting world (And yeah it's som...

This week on the Geniuses Of Copywriting podcast we have web designer-to-the-gurus (back in the day, purveyor of righteous memes, King Of Online Dating and eCom copywriting genius: Dave Miz. On this episode: Dave's early "pivot" to Warrior Forum web design that landed clients like Armand Morin and Frank Kern How Dave took the only thing he was actually good at - meeting girls - launched it as an i...

This week on the Geniuses Of Copywriting podcast we have one of the most genius marketers I know, Nik Thakorlal, creator of the amazing LeadsHook quiz platform. On this episode: How Nik went from a career in high finance (zzzzz) to sharing the stage (and the Vodka bars) with Bond Halbert, John Carlton, Trevor ToeCracker Crook and other marketing legends Wisdom and insights collected on what's work...

This week on the Geniuses Of Copywriting podcast, we have Australia's #1 Facebook marketer and world class expert Ben Simkin.  On this week's episode: - How Ben jumped on Facebook ads in 2009 and has generated over $1.45B in sales for his clients solely through FB - FB ad compliance - what you can and can't write in ad copy and how traditional direct response copywriting will get you banned -...

Today on the Geniuses Of Copywriting podcast we have a man who refused to even come on the show until he actually retired from online business - Ed Dale. In this blockbuster episode: - How a younger, more naive Ed went from innocent seminar attendee to hanging out on Gary Halbert's boat & partnering with Frank Kern - The future of copywriting predicted: What kind of copywriters will be around...

This week on the Geniuses Of Copywriting podcast we have one of the true legend of copywriting with is - Dr Harlan Kilstein. Harlan is the owner of multiple 7-figure businesses, offers crushing it on cold traffic and huge Facebook groups that pay off in spades - as well as being a genuine A-List copywriter. We discuss: - How Harlan's taught Chris Haddad to write such powerful, devastatingyl effect...

Today on the Geniuses Of Copywriting Podcast: Former Agora heavyweight and financial copywriting genius Jake Hoffman. Here's some of the secrets he drops for anyone interested in financial copy: How to get 'in' with big financial direct response companies who can pay you a fortune and make you a copywriting rock star The YUGE opportunity that exists with financial copywriting in today's market (th...

On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called 'The Female David Ogilvy' although I prefer 'Long Haired David Ogilvy' - a natural storyteller and A-list email copywriter with a list of wins a mile long. We discuss: The secret she used to get open rates of around 50% over a sequence of 30 emails for a dental practice How to break through the clutte...

Today's episode of the Geniuses Of Copywriting podcast is very special as we have with us copywriting royalty, Bond Halbert. Aside from his famous father Gary, Bond is an amazing copywriter creating huge winners for himself and his clients. On this episode we discuss: - How Gary Halbert was able to write record breaking winners in multiple unrelated niches, a near impossible feat for any mere mort...

Today on the Geniuses Of Copywriting podcast we have underground copywriter and Agora control beater - Million Dollar Mike Morgan.  In this episode: - How Mike turned a failed launch into a $100k payday with 1 email - Mike's habit of writing 7-figure promos for his clients on their first project - How any good writer can work with Agora and leverage their huge credibility Mike has testimonial...

This is a BIG week on the Geniuses Of Copywriting podcast as we hear from Big Jason Henderson on his journey to the top of the copywriting world. Here's a small sample of the gold nuggets he drops: - Deliverability secrets learned from sending over 1 Billion emails - How Big Jason makes sure his emails land in your inbox every time - The #1 thing you must know if you're starting out building a lis...

Today on the Geniuses Of Copywriting podcast we have webinar guru Joel Erway, who's one of the biggest names in webinar marketing and copywriting. On this week's show: - Joel's unique 'mini webinar' model that takes many clients to 6 or 7 figures a month without writing a long-ass webinar - The one crucial thing Joel does within the first 5-10 minutes of a webinar (And it's NOT telling his story o...

This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game - Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today's episode we discuss: - The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern books simply can't match - How a productivity secret (and an editing technique) from Jerry...

This week's episode of the Geniuses Of Copywriting podcast has another very special guest: World class copywriter Chris Haddad. Chris has been at the top of the copy game for many years, and is now becoming even more famous for a women's dating offer that's doing hundreds of sales a day on cold traffic. On this episode we discuss: - Chris's rollercoaster ride through winning campaigns, health chal...

This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton has done to make money, including selling fake paintings in Australia while...

The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 - and we've got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like: The surprisingly simple way Boardroom made a Billion dollars, $39 at a time How Brian landed a bona fide legend of marketing - Gene Schwartz - as a mentor The legendary lineup of rockstar copywriters Brian & his...

This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O'Dowd. In this episode, we discuss: - The 'Edison Principle' of how Caleb literally tormented Gary into taking him on as an apprentice - The surprisingly simple thing he learned from Gary that has made him millions of dollars over the last few years - Caleb's KLT...