Gen Z CPG

In this episode of the Gen Z CPG Podcast, Carmen Fadel, VP of Marketing at Wilde Brands, shares her journey from agency work to building a leading protein snack brand. She discusses product innovation, marketing strategies, and insights into the future of protein snacking, emphasizing authenticity, consumer education, and brand consistency.

Join us as we explore the latest trends in Gen Z grocery shopping, focusing on innovative brands, healthy choices, and eco-conscious products. This episode features a lively cart check with insights into favorite snacks, beverages, and household essentials that resonate with Gen Z consumers.

In this episode of the Gen Z CPG Podcast, Clara Sieg shares her inspiring journey from personal health challenges to founding Loonen, a premium water brand committed to transparency, quality sourcing, and sustainability. Discover how her focus on sourcing, filtration, and design is reshaping the bottled water industry and advocating for consumer trust and environmental responsibility.  

In this episode, Katie Hotze, President of Crave Ventures, shares her inspiring journey from consulting to founding a tech startup and leading a venture capital firm focused on CPG brands. She discusses her insights on fundraising, evaluating brands, supporting founders, and the importance of authenticity and resilience in the competitive CPG and VC landscape.

In this episode of the Gen Z CPG podcast, we welcome Daniel Berlin, the founder of Dirty Gut, a chocolate brand that incorporates probiotics for gut health. He discusses the challenges of breaking into retail, the importance of branding, some misconceptions around gut health, and the role of social media in building a community.

In this month’s episode, we welcome Anna Zesbaugh, the founder and CEO of Corpse Reviver. We discuss the hydration and functional beverage category, Anna’s path to entrepreneurship, the evolution of the brand and ingredients, along with trends in hydration and functional beverages. 

In this episode of the Gen Z CPG podcast, the hosts discuss significant trends and shifts in the consumer packaged goods industry throughout 2025. The conversation also covers mergers & acquisitions and the hosts’ favorite products of the year. They conclude by discussing CPG trends to look out for in 2026!

In this episode of the Gen Z CPG Podcast, we welcome Danika Lau, an MBA Candidate with a background in R&D in the CPG industry. We discuss the role of R&D in product development, the innovation pipeline, and the importance of cross-functional collaboration.

On this week’s episode of the Gen Z CPG Podcast we welcome the modern day Willy Wonka, Jake Karls who is the Co-Founder of Mid-Day Squares. Jake dives into the power of authentic storytelling & community when building a brand in public. 

From lawyer to CPG entrepreneur, this week’s episode of the Gen Z CPG Podcast features Emily Groden. She is founder of Evergreen waffles & joins us to dive into the journey of landing retail accounts, the importance of balancing taste & health in products & the Good Food Collective.

In this episode of the Gen Z CPG Podcast we welcome Katelyn Pesola & Avery Knoll from Western Michigan University. The WMU Food Marketing Students share their incredible internship experiences, how they set themselves apart & the importance of being an intern!    Join the Gen Z CPG community on Instagram and LinkedIn!   https://www.instagram.com/genzcpg   https://www.linkedin.com/company/g...

In this episode of the Gen Z CPG Podcast, we welcome Dr. Russell Zwanka, Director of the Western Michigan University Food Marketing Program & Professor of Category Management.  During this episode we explore CatMan, how it has evolved & what it takes to be a leader in this role!   Join the Gen Z CPG community on Instagram and LinkedIn!   https://www.instagram.com/genzcpg   https://www.link...

In this episode of the Gen Z CPG Podcast, we welcome the founders of good girl snacks, Yasaman Bakhtiar & Leah Marcus! During this episode we dive in R&D, marketing, brand strategy & what it takes to be a young female entrepreneur!

In this episode of the Gen Z CPG Podcast the Hosts take a deep dive into entry-level career paths in the Food Industry, share some personal experiences from post-grad life & advice for you as you enter the workforce!   Join the Gen Z CPG community on Instagram and LinkedIn!   https://www.instagram.com/genzcpg   https://www.linkedin.com/company/gen-z-cpg-podcast/

In this episode of the Gen Z CPG Podcast we welcome Olivia Mariani, Gen Z Entrepreneur & Co-Founder of Elevated Eats. Olivia discusses the evolving landscape of the CPG & cannabis industry, shares her experiences navigating cannabis marketing & creating unique culinary experiences with Elevated Eats.    Join the Gen Z CPG community on Instagram and LinkedIn!   https://www.instagram.com...

In this episode of the Gen Z CPG Podcast we welcome Gen Z Entrepreneur & founder of Kori, a revolutionary low calorie ice cream brand. Korey Zelda discusses authenticity in branding, entering retail & the future of ice cream!    Join the Gen Z CPG community on Instagram and LinkedIn! https://www.instagram.com/genzcpg https://www.linkedin.com/company/gen-z-cpg-podcast/

In this episode of the Gen Z CPG Podcast we welcome Josh Belinsky, Co-Founder of Slate Milk. Josh shares the journey of creating Slate, differentiation in a competitive protein category & the power of authentic influencers.    Join the Gen Z CPG community on Instagram and LinkedIn!   https://www.instagram.com/genzcpg   https://www.linkedin.com/company/gen-z-cpg-podcast/

In this episode of the Gen Z CPG podcast, personal brand expert Kylee Renouf shares her tips on the most effective ways to grow a personal brand, the importance of having purpose & authenticity, leveraging LinkedIn for professional growth, and overcoming the fear to take the first step in creating your personal brand.  Kylee’s free personal brand guide: https://kylees-newsletter-7fc1d2.beehiiv...

In this special episode of the Gen Z CPG Podcast the hosts unpack the biggest headlines from the industry this year, spotlight their favorite brands & share their predictions for the hottest trends to watch in 2025!  Join the Gen Z CPG community on Instagram and LinkedIn! https://www.instagram.com/genzcpg https://www.linkedin.com/company/gen-z-cpg-podcast/

In this episode of the Gen Z CPG podcast, we are excited to share our first Startup Spotlight! We welcome Joey Stanizzi & Dylan Schuett, the incredible Gen Z entrepreneurs behind Underdog Energy. Underdog Energy is a clean athlete focused performance drink. The founders share their story of bringing the Underdog Brand to life & discuss differentiating their product, the challenges/rewards...

In this episode of the Gen Z CPG Podcast, we’re giving you all the tips on how to navigate internship recruitment, how to optimize your career through ERGs and we also discuss some fun things we have been seeing in the industry.   Join the Gen Z CPG community on Instagram and LinkedIn!   https://www.instagram.com/genzcpg   https://www.linkedin.com/company/gen-z-cpg-podcast/

In this episode of the Gen Z CPG Podcast, the hosts start at square one & dive into all the basics of the Consumer Packaged Goods industry. Topics include: What is CPG?,  big players in the industry, brand differentiation/marketing, & what drives Gen Z purchasing decisions.  Join the Gen Z CPG community on Instagram/LinkedIn! https://www.instagram.com/genzcpg https://www.linkedin.com/compa...

In this episode of the Gen Z CPG Podcast, get to know your Hosts, Katelyn, Mary & Abbey as they talk about their career experience so far & their journey to discovering the CPG industry! You also will gain insight about the Gen Z CPG mission & the main reasons behind starting this podcast.  Join the Gen Z CPG community on Instagram and LinkedIn!   https://www.instagram.com/genzcpg   ht...

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