GCNC
GCNC World View: The Global Cannabis Business Podcast
Stories about the people, businesses, and countries changing the global cannabis footprint. Join us for each episode as we talk to executives and people influencing the decisions worldwide, making the cannabis industry possible.
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Episodes
GCNC WorldView: Boveda Launches Vivi Rebrand 28.04.2026 29:33
How do you evolve an industry icon? In this episode of GCNC WorldView, we go behind the scenes with Emily Standbrook and Kate Holste to explore the strategic transformation of Boveda’s cannabis line into its new identity: Vivi. In this episode: -- Sales & Marketing Handshake: A rebrand lives or dies by the alignment of these two departments. TK and YK explain how they bridged the gap between c...
Cannabis By The Numbers: What Progress Is Cannabis Making... And What Are We Doing About It? 11.02.2026 34:50
Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies. In this final episode, the trio have a frank and insightful discussion about the current US and international cannabis markets, pondering what rescheduling means, and what the knock on effects will be. Tune in...
Cannabis By The Numbers: Banking Risk and Compliance 16.12.2025 39:42
Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies. In this episode, Chris Day, co-founder, GCNC, Beau Whitney from Whitney Economics, and Rachel Wright from Verdant Strategies dive into a lively discussion surrounding how different stakeholders perceive risk –...
Cannabis By The Numbers: Business Breakdown: Delinquency, Decline, and What to Do About It 09.12.2025 32:34
It’s tough times for many out there; but for those working in cannabis, the challenges can feel magnified. In this episode, Beau, Rachel, and Chris discuss ways to mitigate what seems to be an accounts receivable crisis in this nascent industry and how to avoid collapse through better fundamentals. Tune in to hear more about: Economic trends: declining licenses, increasing closures Rachel’s turnar...
Cannabis By The Numbers: Hemp and Cannabis - A one plant solution? 25.11.2025 30:25
Amid all of the noise around the U.S.’ intoxicating hemp ban, in this episode of Cannabis By The Numbers, Chris, Rachel, and Beau, explore industrial hemp’s economic promise and political neglect, and ask: how does that affect scalability? They discuss:- Global hemp supply chains - Opportunities in Europe, South America, Africa, and the U.S.- The USDA’s data gap- What’s holding back investment and...
Cannabis By The Numbers: Diversification, Products, Retail, and Cannabinoids. What’s next? 18.11.2025 27:42
Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies. In this eight-episode series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics...
Cannabis By The Numbers: Total Addressable Market – Opportunity or Illusion? 11.11.2025 25:16
Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies. In this eight-episode series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics...
Cannabis By The Numbers – Dirty Data, Bad Decisions: Why Clean Inputs Matter 04.11.2025 39:10
Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies. In this series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics; and finance...
Beyond the Logo: Real Branding Driving Real Revenue 31.10.2025 59:11
Two Great Cannabis Marketing Minds: One Insightful Webinar! Fret not if you missed our ‘Beyond the Logo: Real Branding Driving Real Revenue’ webinar earlier this week – featuring GCNCers Amna Shamim, Director of Content Marketing, The Cannabis Community; and John Shute, CEO, PufCreativ! Luckily for you it’s been recorded and is available here on our YouTube channel (don’t forget to ‘Like’ and ‘Sub...
GCNC World View Webinar – Water & Weed: The Science of Smokability 26.09.2025 53:09
Can water change how cannabis burns? Does water impact a flower’s terpene profile? Can addressing it help maximize the consumer experience? How does moisture management impact the bottom line? All these questions and more were answered in our Science of Smokability webinar! As part of a deep dive into the ways in which water content and activity impacts cannabis, GCNC co-founder, Jill Reddish cura...
GCNC World View: France & Cannabis: What’s The Score? 19.09.2025 36:41
After the long summer break, Chris Day speaks with Aurélien Bernard & Benjamin-Alexandre Jeanroy from Augur Associates, a Paris-based consultancy dedicated to creating a sustainable and cutting-edge cannabis & hemp industry, to get the lowdown on exactly what’s happening with cannabis in France. As one of Europe’s largest nations the market potential is real… but when will France start to...
People Powered Meets Marianne Cursetjee, CEO, Alibi Cannabis 12.09.2025 30:37
In this final episode of People Powered, Jill and Stephanie speak with Marianne Cursetjee, CEO, Alibi Cannabis. From tech and finance, to eCommerce to cannabis – Marianne has built robust business models from the ground up across her career. In this interview, she outlines:- Similarities between cannabis in 2025 and the dot com era - Navigating uncertainty and gaining support as a leader - Investi...
GCNC World View: The Science of Smokability 05.09.2025 35:27
Join the GCNC’s Chris Day, Drew Emmer from Boveda, and two leading lights in cannabis research – Dr Allison Justice and Dr Miyabe Shields – for an exclusive look at a new study on the science of cannabis smokability. Learn about the impact of water retention in cannabis, its effect on cannabinoid and terpene content, flower quality, and product consistency; and how the right water levels can provi...
GCNC World View: Going Green In Greece 19.06.2025 30:52
Chris Day, co-founder, GCNC catches up with Americo Folcarelli, director of marketing, GreCan – and deep dives into the European and Greek cannabis markets, the risks of cultivating, and the need for the best genetics.
People Powered Meets Frederika Easeley, President, Minority Cannabis Business Association 29.05.2025 38:37
“People power is the difference between success and obsolescence!” And we’re back with another episode of People Powered: a special GCNC podcast miniseries, produced in partnership with Emerald Lane Recruitment. The importance of leadership, people management, and entrepreneurship is often overlooked in the cannabis industry; but they’re critical to success in this sector. This week, Jillian Reddi...
People Powered Meets Juba Hadid, Global VP of Sales and Partnerships, Allied Health 23.05.2025 31:45
This episode, Jillian Reddish, co-founder, GCNC; and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment speak to Juba Hadid, Allied Health’s Global VP of Sales and Partnerships. From Canada to France; London to Dubai – Juba’s international career has seen him work in B2B sales across numerous sectors: including beverages and data insights. Now, as Allied Health’s sales lead, he divides his time...
People Powered Meets Adam Coates, CRO, Decibel Cannabis 16.05.2025 33:55
Ready for another episode of People Powered? In this special GCNC podcast miniseries, Jillian Reddish, co-founder, GCNC; and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment deep dive into how business leaders across the global cannabis industry maintain a people-centric approach to management, leadership, and entrepreneurship. For this episode, Jill and Stephanie sat down with Adam Coates, C...
People Powered Meets Trenton Birch, CEO & Co-Founder at Cheeba Africa 09.05.2025 35:09
Time for another episode of People Powered – the GCNC podcast miniseries that explores leadership, people management, and entrepreneurship at the cutting edge of the global cannabis industry! This week, Jillian Reddish, co-founder, GCNC and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment meet Trenton Birch, CEO & Co-Founder at Cheeba Africa. Like many cannabis entrepreneurs, Trenton is a...
People Powered Meets Timo Bongartz, CEO, Cannavigia 25.04.2025 27:46
Jill Reddish and Stephanie Pow chat horticulture, innovation, and leadership across the European cannabis industry with Timo Bongartz from Cannavigia in this second episode of the People Powered podcast!
People Powered Meets Mitchell Osak, Cannabis Consultant and Coach 18.04.2025 31:15
Jill and Stephanie kick off this superb new series of executive interviews with insight from consultant and coach, Mitchell Osak; who talks about his career in cannabis; which began in the early days of Canada's legal market.
Getting To Know Cannatrol 04.04.2025 30:34
Chris Day catches up with Jane Sandelman and Chris Mapson from Cannatrol; who talk drying, curing, and storing cannabis: via charcuterie and artisan cheese!
Capital & Cannabis 28.03.2025 38:57
Chris talks cannabis and cold hard cash (and all that goes with it) with Rachel Wright and Stephanie Jeffries from Verdant Strategies.
Market Movements With The Global Cannabis Exchange 14.03.2025 30:01
Chris speaks to Erin Butler, CFO, Global Cannabis Exchange about the challenges and opportunities that come with establishing an international cannabis market.
A Growing Need For International Talent 07.03.2025 31:51
Chris catches up with Emerald Lane Recruitment founder and CEO, Stephanie Pow about her multifaceted career path, her passion for the plant, and where the opportunities are for those looking to get ahead in the global cannabis sector.
Doubling Down In Deutschland 28.02.2025 33:11
Will Germany rollback its cannabis laws in the wake of a new government? Cannabis Law Academy founder and German lawyer, Olivia Ewenike, gives Chris the lowdown on Germany's cannabis market over half a year after adult use legalization.
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