Gather Global Podcast

In the third of Gather's three-part start-up series with  Gather Collective Member Old Tom Capital , we welcome Adeel Yang , Co-Founder of Dryvebox . Learn about the journey so far including how Dryvebox recently took the decision to launch its franchise model; it has rapidly scaled from its first franchise to eleven across America. Randi Zuckerberg was an early investor in Dryvebox. Dryvebox...

There are two letters that have become particularly famous in recent years: AI.  So, we're delighted to welcome our guest  JR Charles from ParOne to delve into this theme and help you understand what AI might mean for your business. JR leads a small team that is flying under the radar, yet ParOne provides services to GOLF, Golfweek, Golftec, SwingU, LET, LPGA, Legends Tour, and LIV...

Do you use insights to inform marketing decisions? What do you consider when expanding into new markets? How do you quantify markets? Learn the answers to these questions (and more) in just 30 minutes from Cassandra Bausch . Cassandra is the Director of Marketing at Club Champion . Club Champion delivers tour-quality golf club fittings to high performing, and recreational golfers. Each store has m...

“We are striving to create an experience so engaging that golfers will never want to leave the game.”   (Fairgame) In the second of a three-part series looking at golf’s startup ecosystem, we welcome back  Gather Collective Member   Old Tom Ventures  and their guest  Fairgame to talk about their journey so far. If you read Golf.com , you may enjoy learning that one of...

Storytelling. It’s a buzz word. But what does it really mean, and why is it a superpower? Effective storytelling can help golf brands connect with consumers. How, you may ask? We asked an expert.  ASU Professor Kim Holst makes a living from words. Kim is a lawyer who teaches law students to write. She is also working on a PhD in journalism. Whether it’s rhetoric, analogy, or persuasion, Kim i...

“Content creators and influencers have essentially become new media – new points of attention for brands that are more effective than broadcast.”   ( Daryl Evans, Rocket Yard Sports) In the second of our three-part series with Rocket Yard Sports , we welcome back Daryl Evans , joined by special guest Trottie Golf . We delve deeper into the realm of golf marketing; exploring the impact of crea...

Where is golf marketing heading? In our latest podcast, we spoke with Daryl Evans , Founder of Gather Collective Member Rocket Yard Sports . Daryl is an expert in positioning brands within sports and leveraging sports sponsorship to facilitate business growth. In this first episode of a three-part series, we delve into the trajectory of golf marketing across three distinct phases: The Past: How wa...

In the first of a three-part video podcast series with Gather Collective Member Old Tom Ventures , we look at an emerging trend within the golf industry – a rise in startups. Many founders and a number of investors have joined the Gather community, leading to interesting conversations about the investment opportunities that golf offers. Previously, golf was seen as a trophy asset in the portfolio...

How underleveraged actually is golf? There’s noise in men’s professional golf right now. And there’s plenty of commentary on whether this is a positive look for our sport, or whether it is damaging. What about if you take a very positive, but analytical lens on where this current period of flux might lead us? For both men’s and women’s professional golf, and our wider industry. Our guest this epis...

Golf is a large global industry. With that comes noise. Headlines and statistics give short-term industry diagnoses. What these reports miss is a critical analysis of what the headlines or statistics mean for you and your business. At Gather, we believe golf industry professionals want to cut through this noise and identify what information is specific to their business.  So, this week we rec...

A massive thank you to those of you that joined us for our recent Mentor Room: LIVE! as we welcomed Nicole Wheatley and Jojo Regan , two Gather members who are at the forefront of brand positioning. Both are passionately helping drive a new image for the game to new audiences. Listen out for key insights on: Investing in branding/marketing/PR - the key decisions and opportunities for more golf bus...

“Golf needs to have the strength of will of character to look beyond the walls of its own self-worth.” Dan Green, Design Director at Zag. Are you in the mood for some Truth Bombs? Then this is the 15min audio for you. 1.     What’s next for branding in golf? 2.     Who does Dan seek inspiration from within branding in the sports world? 3. &nbs...

What if golf, was just golf? Not amateur and professional, with so many fragmented organisations. Not with organisations for men and women separately competing for the same commercial sponsors and media outlets? “We HAVE to look at golf differently now” This week, we are incredibly excited to share with you our first ever Women's British Open Champion as a Gather Guest, who has some fascinating in...

In this episode we had the pleasure of speaking with Amir Malik . Amir founded The Muslim Golf Association (MGA) in the UK in 2020 which is the worlds first dedicated golfing platform that caters for the modern, professional, Muslim male & female golfer. Check out their website, but also connect with Amir. There could be great collaboration opportunities for you, but without doubt there will b...

If you are starting your first role, or you're a senior leader in golf, there’s critical insights and learnings in this new episode. They come from someone who has gathered varied experiences and skills, put their hand up and asked for more help to learn and now see themselves in an influential role at a global brand at the age of 35. But still learning and staying humble. Chris Hedderman has work...

Mind. Blown.    That was how we felt after our shortest Gather Global Podcast yet.    The reason why? Possibly because we were speaking with an 'outsider' who by his own admission:   "...has been stalking the golf industry for a while, from the outside..."    Possibly because it was the biggest mirror we've had held up to our golf industry faces since Gather laun...

PARTNERSHIP WORKING 2.0 With vast experience working with partners globally spanning over 20 years, the approach to partnerships continues to evolve for Andy Brown . However, what's next for this space and will we see disruption? Here's some of the stuff we dig into in this chat, which offers lots of food for thought if you work with partners in your role or want to learn more in this area: Golf u...

Our chat with golf course architect Kari Haug really made us reflect on our own assumptions about short golf courses, their objectives, how they are assumed to be the solution to increasing women's and children's participation and crucially....why this might not always be the case! If you care about the growth of the game, or if you are a golf club or facility manager, you should find th...

You know those times when you wish you could hear the chats between the industry leaders on topics that really matter?  Gather now offers you that fly on the wall experience with our Gather Ripple Series.  Fred Popp (Zag) and Emma Taylor (former Head of Marketing, Tottenham Hotspur) talk about creating environments and communities for sports fans. Emma’s amazing time at Tottenham Hotspur...

Golf development is not commercially attractive...or is it?  The phrase golf development conjures split emotions. On one hand we all share the passion to grow the game, but, on the other, we know the rewards will not likely be immediately monetary. It often takes a back seat, becoming a philanthropic afterthought, as the commercial model doesn't seem to stack up As we move forw...

You know those times when you wish you could hear the chats between the industry leaders on topics that really matter?  Gather now offers you that fly on the wall experience with our Gather Ripple Series.  In our second episode, Phil Grice (Independent Consultant) continues the ripple by interviewing international sports branding expert Fred Popp (Partner, ZAG). Fred has worked with a li...

You know those times when you wish you could hear the chats between the industry leaders on topics that really matter?  Well, we’re delighted to now offer you that fly on the wall experience as we launch the first in our Gather Ripple Series.  Jeremy Slessor (Managing Director, European Golf Design) wanted to ask some direct, no nonsense questions to a leading expert in the world of club...

Join us for this intellectual chat with Andrew who has had a foot in both camps of academia and the golf industry for many years. With a career and projects that span various areas of the golf industry, he’s uniquely positioned to delve into some questions we have been itching to ask. You know those ones that you feel should be raised, but nobody really knows where to start with them? Yeah….those...

This one is a bumper one folks!  Packed full of insights, experiences and advice that many people are unlikely to have heard from the golf culture and the business of golf in the Far East. As seems to happen on every episode, we feel like we’re going back to school and just learning constantly. The key word for this episode is OPPORTUNITY and if you listen in, you will just hear an awful...

Starting in banking, leaving to start up a real estate private equity development fund, training to become a golf professional, summers interning in the US and now currently the Vice President of Sales for Arccos Golf. It’s been a diverse journey, which sees Andrew now working at a really interesting case study of a successful start-up in golf.  This episode was a little bit like going b...