Garage Owners Network (UK)

This podcast explains the What, Why and most importantly How of LinkedIn for Business. With over 774 million users, LinkedIn is the world’s largest professional network. However, it is often overlooked when it comes to social media marketing. It is different to Facebook, Twitter and Instagram, and you need to tailor your content accordingly. Join me to find out more about LinkedIn Marketing Atomic...

What can Garages learn from a global fast-food giant? The McDonald's success story offers some compelling lessons for garage owners, a commitment to consistency, customer-centricity, employee training, branding, innovation, and technology adoption to name but a few. Join me today to find out more. Atomic Action  What 1 lesson can you learn from McDonald's and implement in your garage?

Labour Mix Labour mix is the ratio of a garage's income thats divided between two components: parts and hours of labour sold . This training topic asks what is the ideal parts labour ratio, investigates other ratios that a garage business may want to measure, and highlights hidden labour charges that might not otherwise be accounted for Atomic Action Calculate your Labour Mix, then consider if...

The Know Your Numbers Series The first in a series of financial statements covered in this series The Profit and Loss Statement The P&L statement is a financial tool that summarises a business's income and expenses, allowing owners to gauge its financial health and make smart financial decisions. Garage businesses should regularly analyse their P&L statement to monitor short-term trend...

This Training Topic looks at how you can use video content in your marketing. The average person watches 17 hours of online video every week Video allows you to engage, connect and resonate with your target audience in ways other forms of content do not. Despite this many small business owners are not engaging with online video. We will explain why you MUST use video and the good, better and best...

Freedom is the motivation for most people to start their own business. Be it time, financial freedom or both. What most people end up with is a JOB. A JOB they can't quit, with long hours and low wages. Most would be better off employed, in fact more than half will cease trading within 5 years. To avoid getting stuck in a JOB you must build systems. This training topic explains how systems can...

Attracting more customers is a common business goal. Attracting more of the right local customers is a better goal. This Training Topic explains the benefits of the FREE Google Business Profile App (it's much more than just local SEO)

This Training Topic aims to uncover the Margin vs. Markup Mystery. It will explain the difference between Margin and Mark Up. Then the training will ask business owners why certain self-limiting beliefs are preventing garages from making more money. Finally, it asks what value is being added, to justify any margin or MarkUp in the first place.

All objectives should be aligned with your business vision. It is important to prioritise, review and adjust as circumstances or market conditions change. This training topic outlines a 3-step method that ensures a balance between addressing essential needs, and ambitious goals, and tracking performance through the use of meaningful metrics. This training Topic focuses on Managing short, medium an...

This training Topic examines how to make your marketing more effective based on the Six Principles of Influence by Dr. Robert Cialdini that guide human behaviour. People are not that easily Influenced, are they? I will use examples that illustrate how people can be influenced by marketing your activities. All the examples are commonly used in effective marketing by businesses large and small. This...

This training Topic explains how Primary Data Capture can set your business apart. Don't believe me? How did the world's best car salesman do it? How did he sell more cars? It was simple,  he was unique and he was memorable.  This training Topic focuses on How Primary Data Capture systems  can be used to improve your businesses. How to capture primary data for customers, vehicles and repai...

This training Topic explains how incremental gains can transform your business. Don't believe me? Sir Dave Brailsford used 'marginal gains' to take British Cycling from a laughing stock to Olympic track domination. Then with a few tweaks did the same with Team Sky in professional road cycling. This training Topic focuses on How Incremental gains are Manageable and Sustainable for small...

This training Topic helps business owners better understand Variable Costs. As well as explaining the difference between Fixed and Variable Costs, it will explain how variable costs can be predicted and therefore, managed. Poor management of variable costs is a common contributor to cash flow problems in small businesses.

This training Topic helps individuals and businesses set and achieve impactful goals within a 90-day timeframe. Whatever you are striving for this training topic will provide you with a roadmap to maximise your productivity, focus, and results.

In this digital age, where attention spans are short and competition is fierce, the power of impactful content cannot be overstated. This training topic will provide practical tips for creating captivating website content that engages, inspires, and converts. How to use your blog pages, newsletters and case studies to increase trust, and authority and attract the right customers. Whether you'r...

In this training Topic, we will explore the concept of improvement loops, and their significance, and provide a simple 3 step framework for implementing them effectively in a garage business. Understanding and using the power of improvement loops is one of the key elements towards long-term success.

Succession Planning is the process of identifying, the Critical Roles within your business and having a plan to replace the staff who carry out those roles. (Including the owners) It is a continuous process and one that too many business owners leave until it is too late. Do you have a system for identifying internal talent? Are you reactive or proactive with recruitment?

Consistency is a key component of your marketing message. It is easy to be tempted to 'change things up' when you are about to design your next social media post, paid advert or live video. This is a mistake and I will explain why in this live training

Your website is the digital gateway that connects you to your customers. Therefore, your website should reflect your business and the customer experience. Of course, we'll discuss the essential pages that should be on a garage website, and delve into the key elements that make them effective for your marketing message. We will uncover how a well-designed website can boost your garage's rep...

Business adolescence describes the stage when a business transitions from infancy. It is often when a company is most vulnerable. This training will help you prepare for the growing pains associated with Business Adolescence. Key Take Aways 50% of automotive repairs businesses cease trading within 5 years You Need systems to manage growth To attract and develop talent To attract more customers To...

The OKR (Objectives and Key Results) method is a goal-setting framework that helps businesses define and track their objectives and outcomes. It provides a systematic approach for setting ambitious goals, measuring progress, and aligning teams towards achieving desired results.

Have you noticed that most if not all business books encourage businesses to grow and scale? Is this the only way to measure business success? What about the smaller perfectly formed businesses that are thriving without the desire to grow and scale?

Valuing a garage business typically involves a combination of methods that take into account the business's financial performance, assets, market conditions, and other relevant factors. This training topic: Provides a general overview of the valuation process Reasons for a valuation of your Business other than selling Suggests why some valuations are unreliable

The Training Topic is all about Paid Ads Here are some of the topics we will be covering: What are Paid Ads The different types and the costs associated with them Finally When to Use Paid Ads www.atomicsuccess.co.uk

Linked to the previous training topic Average Invoice Value Sales per customer is a performance indicator that can be used to calculate the lifetime value of a customer. It is also a measure of customer satisfaction. Winning a new customer costs much more than keeping or selling to an existing customer. So it is important to monitor the number of sales per customer