Andrew Crook
Garage Owners Network (UK)
My mission is to help garage owners become more successful in business. Every week I host a 15-minute training topic inside one of the 5 pillars of running a successful independent garage business. Planning, Finance, Performance, Systems & Marketing
Author
Andrew Crook
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Product Profiling 11.04.2025 21:59
How to Maximise your business. Join me to find out more about Product Profiling This is another of those things you know you should be doing but probably are not. Knowing the following about your services Frequency Profitability Efficiency Type Allows you to make informed decisions that will maximise the performance of your business Atomic Action ✅ Short-term (1 month): Audit current service...
Negotiating better Deals 02.04.2025 21:54
Learn 3 secrets the FBI uses during hostage negotiations to get better deals for your business. You will learn 3 of the FBI's most powerful tactics during hostage negotiations & how to use 3 levers available to you to actively create: Conditions where your position is more powerful while diminishing their counterpart's leverage Seek to balance the leverage of both parties, resulting in...
The Demise of Diesel 26.03.2025 15:31
How will it Impact Your Garage? With nearly a 90% reduction in Diesel cars being sold 1. How is this going to impact your garage? 2. How long will it take for you to notice? 3. What are you doing about it? Free Worksheet https://atomicsuccess.co.uk/diesel-demise-worksheet/ Atomic Action Download the worksheet Calculate the projected % of turnover lost Come up with a plan to replace it
Customer Classification: Is Your Garage Attracting the Right Customers? 20.03.2025 19:17
Every garage owner knows that some customers brighten your day whilst others drain the life right out of you. What if I told you, you could transform your business by focusing on the ones who truly matter? The A-B-C-D Classification System helps you categorise your customers from "Advocates" to "Drainers. Understanding how different customer types, interact with and impact your busi...
Deal or No Deal 13.03.2025 14:49
This training topic is based on Stephen Covey’s excellent book, The Seven Habits of Highly Effective People .This training topic focuses on habit 4, think win -win. I prefer to think of it in a garage business as deal or no deal. Based on the very successful TV program hosted by Noel Edmonds. A version of this game is always playing in my head when dealing with customers.
Presenting Your Offer - The 4 C's of the Contract 06.03.2025 20:31
Before any business transaction can take place an offer must be presented and agreed. This forms the basic terms of a contract Therefore, it is in both parties' interest to make sure what is or is not included in that contract is understood. Using the 4 C's of the contract can help garages 1. Win more business 2. Protect themselves 3. Delight more customers (think more referrals) 4. Reduce...
Interested or Committed 27.02.2025 12:28
The Choice Every Garage Owner Must Make You're probably pondering, plotting, and planning ways to improve your garage business. Maybe you've attended workshops, read books, or sought advice from fellow owners. But here's the burning question: Are you merely interested in change, or are you truly committed to transformation? Atomic Action Are you ready to burn your boats?
Profit, the Secret of Success 20.02.2025 21:36
"Profit Is Not a Dirty Word" Some Garage owners hesitate to embrace profit, viewing it almost as something shameful. However, this perspective misunderstands profit's crucial role in creating sustainable, high-quality business. Profit isn't a dirty word—it's the essential fuel that powers business growth, enables equipment investment, and funds ongoing staff training. Join me as I explore how bein...
Why New Year’s Resolutions Could be Costing You Money 12.02.2025 15:22
As we dive into 2025, here's a sobering statistic: According to YouGov's latest research, 27% of Britons will make a New Year's resolution, yet only 19% manage to keep them (less than 5% will keep them) For business owners, this pattern of postponed action and failed commitments translates directly into lost revenue and missed opportunities. Join me this Wednesday to discover why New...
Tax - How Much Are You Paying? 04.02.2025 22:52
This training Topic is all about Taxes. Join me on a dive into the history and origins of income tax and the purpose of taxation. It will try to make sense of the UK taxation system and estimate the Tax contribution for every £ earned and spent in the UK Atomic Action Get professional advice to ensure you pay only what's due
Create a Life List NOT a Bucket List 16.01.2025 16:50
What’s a bucket list? That's something people create when they're thinking about dying. Checking off items before they kick the bucket. Boring & Depressing. But a life list? That's a whole different thing -it’s about planning today, to realise your dreams tomorrow. A life list is about, continuous improvement, personal growth & legacy. It's not about checking boxes; it's about building you...
Headlines - 3 proven Hacks to Triple your Engagement 09.01.2025 17:53
Discover why professional copywriters spend 80% of their time crafting headlines and only 20% writing content. Learn the psychology behind attention-grabbing headlines and master the three most effective headline templates that consistently drive engagement. Discover 3 actionable strategies to transform your headlines from forgettable to irresistible.
Peak & End Rule 19.12.2024 17:04
Ever wonder how to make every garage visit a positive & memorable experience? Or why some experiences are more memorable while others fade faster than cheap brake pads? The secret sauce isn't in the service—it's in the science! Let's dive into the Peak-End Rule, a powerful psychological principle that you can use in your business. Start small, think smart, and watch your customer satisfaction...
Get Out of Your Own Way 05.12.2024 14:13
As a Garage owner, it's easy to get bogged down by your own limiting beliefs, self-imposed glass ceilings, and narrow perspectives. But the truth is, these self-created shackles are often the biggest barriers standing between your business and true success. How many times have you thought:"My business will never be able to charge that much.""My customers would never go for that.""I can not afford...
RRP-Who Is Setting Your Prices? 29.11.2024 16:18
Most garages in the United Kingdom operate under a peculiar parts pricing model that has long gone unchallenged. While most sectors enjoy the freedom to set their own pricing strategies, some garages are constrained by a system that effectively caps their margins through manufacturer-suggested retail prices (RRP). This training topic asks you to challenge the Status Quo by using three separate sce...
Walk the Talk 20.11.2024 14:56
In the day-to-day running of your business, values often find themselves trapped behind glossy frames or lost in the pages of employee handbooks. Yet the most enduring and admired companies have discovered a profound truth: values aren't meant to be preserved under glass or plastic—they're meant to be lived, tested, and sometimes even scraped and bruised in the arena of daily decisions. Join me as...
Positioning 15.11.2024 16:48
In marketing terms, positioning is one of the strategies that can make or break a brand's success. At its core, positioning is about carving out a unique space in the consumer's mind, ensuring that your brand or product is not just another face in the crowd, but a distinctive and preferable choice. This training topic examines the three key elements of positioning. Remember, effective positioning...
Depend on Systems, Not People 07.11.2024 20:42
Are you a local garage struggling with inconsistent service quality and inefficient operations? Does your business rely heavily on the expertise of a few key employees, particularly you the owner? When these individuals are absent or overwhelmed, the quality of work and customer satisfaction suffer. Are you the owner working long hours, often handling everything from repairs, and ordering the part...
The Maths of Happiness - The Joy Formula 31.10.2024 16:46
n this training topic, we will dive into a fascinating equation that attempts to quantify one of humanity's most sought-after emotions: joy. The formula, Joy = (Success + Wellbeing)^Purpose, offers a unique lens to view the pursuit of happiness. Join me this Wednesday to: Break down each component of the joy formula and explore how success, well-being, and purpose interact to create lasting happin...
Money Mastery-The Millionaire Mindset 23.10.2024 26:40
How being financially Literate can make you richer. Having a Millionaire Mindset won’t make you a fortune, but it will make you appreciate money, and money goes from those who value it least to those who value it most. This training Topic examines the role of financial literacy in shaping your financial behaviours. It is estimated that only 50% of the UK's population has basic levels of financial...
Goal Orientation 16.10.2024 19:36
One of the secrets of high-performing individuals is Goal Orientation . This training topic introduces the concept of Goal Orientation. It examines the importance of defining your "why" and setting clear objectives. However, real success is only achieved by those who focus on mastery rather than performance. Atomic Action Use internal comparators for your metrics.
Don't Sell to Yourself 09.10.2024 19:22
Selling to yourself is a common pitfall when creating marketing messages. You create content that is based on your knowledge, biases, and problems rather than those of your potential customers. This training Topic looks to address the all too common mistake of ‘selling to yourself.’ We are all guilty of it, and it is killing your marketing ROI. Let’s find out why selling to ourselves is a mistake...
Right Driver, Right Car, Right Race 03.10.2024 21:47
This week's Training Topic is a 'spin-off' of the right person, right seat' concept. (see what I did there) Discover how the "Right Driver, Right Car, Right Race" method can transform your garage from the pits to staff perfection. Learn to fit talent to the roles that exist or will exist, and create a winning culture that'll leave your competition in the dust. Atomic Action Think of your Staff as...
C.O.R.E. 26.09.2024 19:20
This Training Topic dives into a powerful concept that's revolutionised British cycling and can transform your garage: CORE Principles. A philosophy powered by marginal gains, and championed by their Performance Director, Dave Brailsford. Who explained it like this: "If you broke down everything you could think of that goes into riding a bike, and then improved it by 1%, you will get a si...
Negative Cashflow & Latepayments 20.09.2024 20:32
This Training Topic delves into a critical issue affecting UK garages: late payments and cash flow problems. A 2023 government report and data from accounting software firm Xero have shed light on how much this impacts small businesses like ours. Included are some practical, easy-to-implement steps – or 'atomic actions' that you can use today to improve your garage's cash flow. Join me...
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