FUTURESTRATEGIES - Sustainability in Marketing 🌍

Viktoriia Siedova is the Co-founder of The Good Plastic Company, manufacturer of Polygood® - a 100% recycled surface material used by global brands including Nike, Lush, and McDonald’s. She leads global sales and marketing. For over 7 years she’s been building the company from startup to an international player recognized by the A&D industry. She started at PwC’s international consulting pract...

Verena Kitowski is Marketing Team Manager at Fairphone, a Dutch company leading sustainable and ethical electronics. She leads a full-stack marketing team to accelerate acquisition and retention across Europe and the US. Verena is responsible for customer journey strategies that empower users to keep their products longer. With expertise in MarTech, customer experience and purpose-led marketing, s...

Philippe Schuler is a consultant, photographer, and author with the purpose of reconnecting us with nature. Through Quest, he advises organisations on their positive impact on nature. He captures landscapes and wildlife that remind us of its beauty, and in his book, The Wise Man & The Story of Plenty , he invites the world to see through his eyes and never look at the planet the same way again...

Sven Pöllauer is a seasoned PR, Marketing, and Public Affairs professional with 20+ years of experience. His expertise spans internal and external communications, marketing, governmental affairs, and EU as well as international relations. In 2018 he joined Austrian Federal Railways ÖBB and is currently Head of PR, Marketing & Public Affairs at the ÖBB passenger branch. Before joining the mobil...

Laura is a French Global Marketing Leader at Henkel, with 15 years of experience across industrial, tech, and automotive markets. She leads global go-to-market strategies across five regions and more than 30 countries, translating complex B2B technologies into clear customer value. At Henkel, She helped build initiatives like Social Selling (800+ sales people trained), the LOCTITE XPLORE eLearning...

Seza Eraydin is a Sustainability Manager at Henkel with over a decade of experience in the field. She began her career as a sustainability consultant and now leads the global sustainability framework for the General Manufacturing and Maintenance unit, covering more than 800 industries and 400,000 customers. Her work focuses on sustainability upskilling across the organization, sustainability portf...

Mirko Tosoni is Head of Marketing at WaterBear , a social action platform where storytelling meets impact and community. After seven years at Nike growing the brand and inspiring people to move, he now focuses on fostering communities that drive collective action to protect the planet and build a more sustainable future for all. About the FutureStrategies podcast and your host: I’m Florian Schleic...

Cornelia Nussbaumer is Head of Sustainability and Innovation at Wiener Linien, Vienna’s public transport operator. She’s driving the company’s transformation toward climate-friendly mobility, diversity, and future-ready urban solutions. About the FutureStrategies podcast and your host: I’m Florian Schleicher , a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy in...

Lenna Lockwood is the founder of Prospera, a real estate consultancy focused on creating places that support human and planetary thriving. With over a decade of experience across the United States and Western Europe, her work bridges design, strategy, and evidence-based innovation in the built environment. Her approach is regenerative, systems-oriented, and grounded in science, drawing on key fram...

Eske Tammen is the Brand Management Lead for Germany, Austria and Switzerland at Tony’s Chocolonely, the impact-driven chocolate company on a mission to make 100% slave-free chocolate the norm. With a background in strategic brand building and purpose-led communication, she’s responsible for bringing the brand’s bold mission to life through campaigns, partnerships, and local activations. About the...

Marcel Aberle is a trend and future researcher. His job is to inspire people and organizations for their future and support them in implementing new ideas and strategies. He spots the megatrends that are next – and explains it in ways that stick. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher I’m a marketing strategist. I work with brands ready to take their next...

Gerrit Woerle is the CEO of the fifth-generation family-owned cheese company WOERLE. Based in Austria, they’re known for much more than just cheese—they’ve been quietly building an ambitious sustainability program within the food industry. From CO₂ reduction in dairy farming to biodiversity projects on local fields, there’s a lot going on behind the scenes. More information about the 6th national...

Grazia Nordberg is the founder and managing partner of LOEBELL NORDBERG, a communications agency based in Vienna - in March 2023 she started AEHRE a sustainability business magazine for the German Speaking area. With it she wants to build a communicative bridge between the economy and sustainability. The magazine is full of fresh stories that surprise, about people, solutions and conveys a lightne...

Stefan Grafenhorst is Vice President Sustainability & Corporate Communications at Greiner.  Greiner is a manufacturer of plastic packaging, medical devices and foam products such as mattresses. Stefan manages sustainability at Greiner and ensures that the company becomes more sustainable overall. The main focus of this role is to reduce the negative impact and transform the business areas...

Carina Needham is the Global Sustainability Director at Julius Meinl, one of the world’s oldest coffee roasters, founded in 1862. The brands premium coffees and teas are enjoyed in over 70 countries, reaching more than 50,000 hotels, restaurants, coffeehouses. Carina, who has been with the company for a decade, previously led the Global Marketing Department before taking on her current sustainabil...

Sabrina Bartl is leading the global external communications at Stora Enso Wood Products, a provider of sustainable wood-based solutions that are driving the transformation of the global construction industry. An international business degree majoring in marketing and a Master’s in public communication, it all seems to have prepared her for the company she’s working at. However, she’s sometimes sti...

Jonas Spitra is the Head of Sustainability Communications at the SCHOTT technology group. In his job, he accompanies and explains the sustainability transformation of the energy-intensive speciality glass manufacturer. And he is constantly learning new things about the opportunities and challenges of change. Jonas has worked as a journalist, strategy consultant and researcher in Germany and abroad...

John Oakley is the Country Marketing and Consumer Insights Manager at IKEA Austria.  He studied marketing at university in England. Before joining IKEA a John was CEO of a major international advertising agency. He has over 20 years in advertising and marketing. The mission that John has been passionately following at IKEA is “A better everyday life for the many people, through better homes a...

Marika Püspök is the Chief Climate Officer of the Wiener Stadtwerke Group, since February 1, 2024. This is Viennas main infrastructure service provider for mobility and energy. It handles over 16.000 employees and several minicipal players like the Vienna energy provider, the Vienna public transportation services, the Vienna garage operators and many more. In short: It is one of the biggest employ...

Kiki Van Son is the Chief Brand Officer at PlantBaby Co, a direct-to-consumer nutrition startup designing convenient, naturally nutrient rich and minimally processed plant based foods and beverages for families. She started her career in advertising at the well known agency McCann New York, where she first made the connection between attention-harvesting-technologies and the decline of our privacy...

Dr. Veronika Montes is a corporate lawyer with a focus on capital markets and M&A transactions. She also counsels companies, boards, and investors on and after IPOs, advises on public takeovers. Furthermore, Veronika counsels corporates, funds, and multinational businesses on the impact of environmental, social, and governance matters and sustainability laws and regulations, especially reporti...

Lars Zirpins is the Chief Marketing Officer from Weleda, a renowned sustainability pioneer brand in natural cosmetics and pharmaceuticals. The product portfolio of Weleda includes around 1000 medicines and 120 natural cosmetics, available in over 50 countries. In his role Lars focuses on driving global brand initiatives ensuring that Weleda continues to be a force for good in the industry. Lars br...

Joe Macleod designs ends. He is the Founder of the worlds first customer ending business. Joe is a veteran of the product development industry with decades of experience across service, digital and product sectors. His Clients include, Volvo, Logitech, EY, Fairphone, Spotify, and Microsoft. He is a keynote speaker and author of two books on endings which we will talk about a little bit later. If y...

This recording is based on one of the top 5 most read newsletters of the last year on The Successstory of Too Good To Go You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the mos...

This recording is based on one of the top 5 most read newsletters of the last year on Scarcity in marketing. You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read posti...