Futureproof Founder Podcast

Dive deep into the world of SaaS businesses, from culture to negotiation, and everything in between as Jeff Mains is joined by Morgan McCaughey – the founder of Braggin Right Consulting. Morgan brought her expertise to the table, discussing the importance of salary negotiation, especially for women and minorities. She shared her personal journey of starting her own business after being put on a pe...

In this episode of the SaaS Fuel podcast, Jeff engages with Wes Bush, renowned in the industry as the "product-led growth guy." Wes shares his wealth of expertise in product-led growth, shedding light on its effectiveness and impact on business growth.  The conversation covers topics such as understanding user needs, creating an irresistible offer, and streamlining the onboarding process to d...

In the ever-evolving world of SaaS, pricing is not just a number– it’s a critical component of a product’s success. In the latest episode of the SaaS Fuel podcast, Jeff Mains goes deep into the art and science of SaaS product pricing with Dan Balcauski - Founder and Chief Pricing Officer of Product Tranquility, where he helps high-volume B2B SaaS CEOs define pricing and packaging, market segmentat...

Buckle up because, in this episode, we're diving headfirst into Derek's awe-inspiring journey – from his early days as a visionary founder and sales maestro to his groundbreaking venture with Lasso AI and Demand Inc.  We're venturing into the thrilling world of professional sports as Derek shares his epic transformation of Demand Inc. into a powerhouse within the industry.  Join us as we...

In today’s SaaS Fuel Expert Series, Jeff sits down with Becky Lawlor, a seasoned expert in content marketing and primary research for B2B tech brands.  Becky emphasizes the importance of conducting competitive analysis and original research for developing thought-leading content. She discusses debunking the myth of needing a large budget for original research and highlights the value of well-...

Welcome to another episode of the SaaS Fue Founder Episode, today Jeff is joined by none other than Mike Adams, Founder and Chairman at Grain.com. Mike is a three-time founder with a knack for startups, go-to-market strategies, and diving deep into the world of Generative AI. Mike takes us on a rollercoaster ride through his entrepreneurial journey, from being the first employee at a startup to ac...

Have you ever received a text message from a business and felt a real connection? In this episode of SaaS Fuel podcast, Jeff Mains tracks the phenomenal ascent of text messaging marketing with Kenneth Burke – VP of marketing for Text Request, peering into its humble beginnings and its current status as a multi-industry juggernaut.  Discover how diverse industries are creatively leveraging tex...

Get ready for a wild ride as Jeff delves into the extraordinary journey of Michael Kamleitner – as the brains behind walls.io and swat.io, Michael bootstrapped both companies, and we're about to unravel the secrets that fueled his success.  Michael spills the beans on the power of assembling your entrepreneurial dream team. It's not just about having a support system; it's about creating a pe...

In the cutthroat arena of Software as a Service (SaaS), victory belongs to those who blend strategy, agility and unity. In this episode of the SaaS Fuel podcast, Jeff Mains welcomes Brady Jensen, CEO and founder of Aggregate Insights - a company that specializes in aligning sales strategies with marketing realities for SaaS businesses. Brady is an enterprising and energetic leader known for his ex...

In this episode of our SaaS Fuel, Jeff Mains is joined by James Roth, the Chief Revenue Officer of ZoomInfo. Together, they unpack the importance of continuous personal growth, the evolution of sales tactics, and the critical role of data-driven insights in the modern business landscape. Throughout the conversation, James emphasizes the value of embracing diverse experiences and learning from each...

Joining us is Andrew Bartlow, a seasoned expert with over 25 years of experience in Human Resources and Talent Management across a spectrum of industries and company sizes. Andrew isn't just your average HR titan; he's the co-author of "Scaling for Success and the brains behind Series B Consulting.  Andrew shares his insights with us, diving into the nitty-gritty of performance management, em...

Buckle up as we dive deep into the dynamic world of A/B testing and conversion rate optimization (CRO) with none other than Sahil Patel, the brain behind Spiralyze. This episode is not just a conversation; it's a masterclass in maximizing your impact through data-driven testing. Sahil brings his wealth of experience to the table, unraveling the challenges of A/B testing and shedding light on the s...

In the realm of SaaS, mastering financial management is non-negotiable. In this episode of SaaS Fuel podcast, Jeff Mains is joined by Regan Bashara – founder of All Ease Accounting LLC. She is a QuickBooks Online Advanced ProAdvisor and is on a mission to provide ethical wealth-building tools to businesses Regan explores the transition from QuickBooks Desktop to QuickBooks Online, showcasing the a...

Today in the SaaS Fuel Founder Episode, Jeff sits down with Chris Cabrera, the brilliant mind steering the ship at Xactly. In this power-packed episode, we're not just scratching the surface; we're taking a deep dive into Chris' remarkable journey. From the wild waves of early-stage ventures to navigating the complexities of public companies. We're unpacking the highs, the lows, and those elusive...

In today’s SaaS Fuel Expert Series, we dive deep into the art and science of launching a SaaS product with our special guest Janet Giesen. Janet drops some serious wisdom on how to set goals and measure success – whether you're gunning for instant revenue or playing the long game with media coverage and investor allure. She also walks us through the intricacies, urging us to explore into our targe...

Welcome to another thrilling episode of SaaS Fuel Podcast! Join Jeff as he dives deep into the world of enterprise software with Chris Strahl, the CEO and co-founder of Knapsack, an enterprise software platform that unites product, design, and engineering teams in one workspace, offering a source of truth for collaborative digital product development. Today, Chris spills the beans on Knapsack's jo...

Master the art of stress management and emotional resilience in this episode of Saas Fuel as Jeff Mains talks with Kenneth Berger, a seasoned startup coach, former founder and one of Slack's earliest hires. Kenneth brought to light a crucial perspective for any entrepreneur: the recognition that we always have options and choices, even amidst suffering or challenges. He discusses the importance of...

In today's episode, we're diving deep into the art of embracing failure, turning 'NOs' into a roadmap for success with our fantastic guest, Andrea Waltz co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No!  Andrea walks us through the concept of 'no goals'. Setting the stage for a high number of 'NOs' paradoxically paves the way for more “YESes” and a path t...

Explore the often-neglected realm of health and well-being as Jeff Mains is joined by Olly Wood – founder of The Body Reset. Olly shares his journey from personal trainer to health coach, his approach to holistic health, and how he helps clients navigate the noisy world of wellness. He offered insights on common misconceptions about health, the importance of gut health, and the impact of mindset o...

Traverse the landscape of digital product development as Jeff Mains sat down with Alan Smith, VP of Venture Development at FutureSight Ventures and co-founder of Strategyzer, to discuss the entrepreneurial journey, mindset, and the power of focusing on the present moment.  In the past 12 years, Alan has not only developed and successfully sold products and services worth $130 million but has...

Join the ranks of savvy SaaS entrepreneurs in this episode of SaaS Fuel as Jeff Mains is joined by LaSean Smith – investor and founder of CAGR.COM and author of the book “Value-Based Business Design.” LeSean talks about his unique journey, blending his love for coding and creating media with his current SaaS and business turnaround projects.  He offers a candid look at how both small and larg...

Today's episode is all about turning the tables and we're calling it "Team Takeover”. We’ve got the dynamic duo, Blake Browning and DJ Richards, Client Growth Strategists from Champion Leadership Group, grilling Jeff Mains with some off-the-cuff questions. Ever wondered who the guy behind the mic really is? Today is your chance to find out. Jeff shares his remarkable journey through various busine...

In today's fast-paced world, where artificial intelligence is becoming more prevalent, there's an essential human skill that's rising in value: Emotional Intelligence (EQ).  In this episode of the SaaS Expert Series, Jeff chats with  Phil Johnson, founder and CEO of the Master of Business Leadership Program. Together, they explore how the program transforms the way leaders manage their e...

Today, we're diving headfirst into the deep waters of AI and organizational efficiency with none other than Jonathan Fields, the CEO and Co-Founder of Assembly, an intranet focused on communication, employee engagement and AI. In this episode, we unravel the secrets behind the paradigm shift in document accessibility, where AI takes the reins, rendering traditional folder structures obsolete.&nbsp...

Today on our SaaS Expert Series, Jeff sits down with AJ Wilcox – founder of B2Linked.com, LinkedIn Ads expert and Linkedin Ads Show podcast host. shares insights drawn from his experience managing a staggering 150 million in LinkedIn ad spend. AJ provides a crash course on circumventing common pitfalls, creating effective content and tracking metrics for successful campaigns. Plus, we'll delve int...