Jeff Mains
Futureproof Founder Podcast
You didn't build your company by following someone else's playbook. But there's a stage - usually somewhere between your first real revenue and your first real organizational crisis - where founder instinct alone stops being enough. Futureproof Founder is the podcast for founders and executive leaders building companies from startup to $30M and beyond - the stage where everything gets harder right when it needs to get better. Hosted by Jeff Mains, five-time founder, SaaS veteran, and globetrotting adventurer, the show delivers the real leadership intelligence that separates the founders who sc...
Author
Jeff Mains
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
129 Adam White - Outsmarting the Algorithms: Strategies for Market Dominance 21.11.2023 48:21
In today's Founder episode of the SaaS Fuel™ podcast, strap in as Jeff Mains delves deep with Adam White, the entrepreneurial force behind an impressive roster of over twenty startups and the founder of Serpple. Riding the digital tide, Adam has expanded his footprint across various industries, from SEO strategies to cutting-edge analytics for small businesses. Adam shares his seasoned perspective...
128 James Allen - Beyond the Roadmap: Creating Extraordinary Value Around Your SaaS 16.11.2023 55:26
In today's competitive SaaS landscape, standing out and driving revenue growth requires more than just a great product. In today’s episode of SaaS Fuel™, Jeff Mains explores how SaaS companies can leverage knowledge products to drive revenue growth with James Allen – heading the ship at Profit Your Knowledge, and he’s not just the captain of the company; he's also the voice behind the podcast with...
127 Cameron Herold - The Second-in-Command Strategy: Your Key to Success 14.11.2023 53:13
In today’s founder episode of the SaaS Fuel™ podcast, get ready as Jeff rides the waves with Cameron Herold, the mastermind behind COO Alliance & Invest In Your Leaders Course and also the author of the books Vivid Vision & The Second In Command. Focusing on various aspects of business leadership, entrepreneurship, and personal experiences. Cameron discusses the importance of training in i...
126 Arnab Mishra - AI Sales Revolution: Savvy Strategies for SaaS Growth in 2024 09.11.2023 55:23
In the fast-paced world of SaaS, achieving revenue growth and maintaining happy customers can sometimes seem impossible. But fear not, because, in this episode of the SaaS Fuel, Jeff Mains is joined by Arnab Mishra, COO of Xactly – a SaaS provider of sales performance management and revenue intelligence solutions. Arnab shares insights on creating pipelines and forecasts with confidence and the im...
125 Greg Rich - Global Workforce Revolution: How It's Changing the SaaS Game 07.11.2023 51:22
From scaling a SaaS company to navigating the challenges of customer service, Jeff Mains dives into the world of service management SaaS with Greg Rich, founder and CEO of Vivantio – a leading service management SaaS company. Greg's foray into the realm of customer service began at the young age of 13, deeply rooted in his family's business, where he seamlessly blended service with technolog...
124 Mike Porter - Write Less, Convert More: The Art of B2B Content Efficiency 02.11.2023 46:09
Who needs Halloween scares when we have scaling SaaS founders navigating the haunted house of growth metrics? In this episode of the SaaS Fuel podcast, Jeff Mains explores the concept of fearless leadership and its impact on scaling a business with Mike Porter, the go-to guru in customer communications and marketing strategies who refined his expertise during his tenure at Xerox and Bell & How...
123 Rand Fishkin - Unconventional Growth Hacks: Beyond the VC Bubble 31.10.2023 57:53
Are you tired of the same old fish in the sea of the SaaS world? Well, get ready to dive into a fresh catch of insights in this latest episode of SaaS Fuel as Jeff Mains chats with the legendary Rand Fishkin, the co-founder and CEO of SparkToro and the author of Lost and Founder Book. Rand shares his insights on building a successful SaaS business and the importance of designing a company ar...
122 Alex Colao - Talk Is Cheap, Action's Golden: Bridge the Say-Do Gap for Epic SaaS Growth 26.10.2023 53:09
In a rapidly evolving business landscape, building a future-proof company is crucial for long-term success. In this episode of the SaaS Fuel podcast, Jeff Mains interviews Alex Colao, Chief Revenue Officer at MFour, a leading consumer intelligence platform. MFour has successfully transitioned from a services-based business to a SaaS model, leveraging innovative approaches to consumer data collecti...
121 Yaroslav Lazor - Inventing Roles and Igniting Vision for Peak Performance Leadership 24.10.2023 1:02:04
Bridge the gap between innovation and collaboration one step at a time in this episode of SaaS Fuel™ as Jeff Mains sits down with Yaroslav Lazor, CEO and founder of Railsware. With over 16 years of experience in building world-renowned products like Calendly, MailTrap, and Coupler.io, Yaroslav offers valuable advice on product development, staying true to your vision, and fostering a culture of in...
120 Vlad Hu - From MVP to Masterpiece 19.10.2023 50:23
In this episode of the SaaS Fuel™ podcast, we embark on a thrilling journey through the ever-evolving landscape of the SaaS universe. Today, I am joined by Vlad Hu, a SaaS maestro and fractional CTO, ready to take us on a ride like no other. Hold on tight as we soar through the stratosphere of launching a minimum viable product (MVP) in the SaaS sphere. Vlad's got the treasure map, and he's dishin...
119 Thomas Knoll - Mind Over Metrics: How Mental Health Transforms Business 17.10.2023 1:07:15
In this episode of the SaaS Fuel™ podcast, Join Jeff and Thomas as they uncover the secrets of building thriving communities, navigating the complexities of human interactions, and turning setbacks into comebacks. Thomas Knoll, the seasoned entrepreneur and community whisperer behind yoursecondcall.com. He's the guy who helps founders and leaders bust through those mental roadblocks that inevitabl...
118 Leon Barnard - Behind the Wireframes: Crafting SaaS Success with UX Expertise 12.10.2023 45:15
In this episode of SaaS Fuel™, Jeff Mains dives into the world of wireframing and design with Leon Barnard, the design education lead at Balsamiq and author of the book, "Wireframing for Everyone" and offers advice on maintaining a healthy work-life balance in remote work environment. With over 10 years of experience in UX design, Leon shared valuable insights into the world of wireframing a...
117 Stacie Chan - The Content Conundrum: Boosting Engagement and Skyrocketing Sales 10.10.2023 52:27
Get ready to learn how AI is revolutionizing the way we create and scale video content in this episode of SaaS Fuel™ as Jeff Mains sits down with Stacie Chan. Stacey is the co-founder and the driving force behind 1BStories' flagship product, Vidiofy.ai. She highlights how this technology is reshaping content creation and assisting brands and publishers in elevating their video and social media str...
116 Jason Criddle - Thinking like a Champion to Build an Empire 05.10.2023 59:51
Ready to supercharge your SaaS journey? Join Jeff Mains in an electrifying episode of the SaaS Fuel™ podcast as he unlocks the secrets to success with Jason Criddle. Jason is the founder of Smartr Commerce, SmartrHoldings, and Smartr Marketing, his brainchildren responsible for catapulting entrepreneurs and companies to astonishing heights, tallying up a jaw-dropping estimated total of over...
115 Omar Jordan - Unleashing Innovation in Fintech 03.10.2023 52:18
Building a successful SaaS business is no easy feat. It requires hard work, dedication, and a deep understanding of the market you serve. In this episode of the SaaS Fuel™ Podcast, Jeff sits down with Omar Jordan, the founder and CEO of Coviance (formerly LenderClose), a fintech company revolutionizing the home equity lending process for community lenders. Omar shares his journey as a multi-time f...
114 Martin Huntbach - Unconventional Wins: Surprising Content Strategies for SaaS Success 28.09.2023 55:07
In our Expert Series of the SaaS Fuel™ podcast today, Jeff is joined by Martin Huntbach, the director at Jammy Digital and acclaimed author of "Content Fortress." Martin uncovers the secret sauce behind his book that shields business leaders from unnecessary stress and magnetically draws their dream clients. They also explore the eight game-changing pillars of content marketing: from repelli...
113 Shanif Dhanani - Finding Treasure in Data With AI 26.09.2023 49:49
In this episode of the SaaS Fuel™ podcast, Jeff Main explores the realm of data treasure hunting alongside Shanif Dhanani, the visionary founder and CEO of Locusive. We dive deep into the dynamic world of B2B SaaS, where data security and privacy reign supreme. Learn why AI should be your trusty sidekick, not a replacement, in making high-stakes decisions. It's all about that perfect human-AI syne...
112 Eric Holtzclaw - Why Your SaaS Brand is Invisible & How to Fix It! 21.09.2023 50:55
In this episode of the SaaS Fuel™ podcast, Jeff Mains is joined by Eric Holtzclaw, founding partner and chief strategist at Liger, a renowned marketing firm and the host of “The Claw” podcast. Together, they discuss the importance of standing out in the crowded SaaS market and how to fix broken and boring marketing. Eric shares insights on brand therapy, the power of being unique and memorable, an...
111 - Alexander De Ridder: Silicon Meets Gray Matter: How AI and Human Wit Create Unbeatable Business Strategies 19.09.2023 57:10
In this episode of the SaaS Fuel™, Jeff Mains dives into the intersection of AI and marketing with Alexander De Ridder, co-founder and CTO of INK, the world's first AI-powered content optimization software. They explore the future of AI in the marketing industry, discussing the impact of generative search, the rise of digital coworkers, and the importance of human-in-the-loop decision-making. Alex...
110 Lloyed Lobo - Community Led Growth: Brand Leaders of Tomorrow Part 2 14.09.2023 49:07
As a conclusion to Lloyed Lobo’s episode of the SaaS Fuel™ Podcast, Lloyed provides insights into what it takes to create an engaging community. He also discloses the essential elements for forming a compelling community, along with a hidden formula for making it truly addictive. Additionally, he unveils a set of 13 principles for constructing renowned brands through community-driven growth. These...
109 Lloyed Lobo - Community Led Growth: Brand Leaders of Tomorrow Part 1 12.09.2023 51:16
In this episode of SaaS Fuel™, Jeff Mains takes us on a journey with our guest Lloyed Lobo, co-founder and President of the fintech platform Boast. Al. Lloyed's story is a rollercoaster ride, from being a refugee to an "awkward engineer" to a SaaS founder. Lloyed is also the author of ‘ From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth ’ (foreword by Jason Lem...
108 Irwin Hau - Converting Traffic to Sales 07.09.2023 52:09
In this episode of the SaaS Fuel™ Expert Series, Jeff Mains dives into the alchemy of belief-shifting content with Irwin Hau, founder of Chromatix Web Design. Erwin shares his expertise in crafting compelling messages that convert, using his 5Cs conversion framework: capture, clarity, content, credibility, and close. Jeff and Erwin also discuss common marketing mistakes made by SaaS founders, incl...
107 Tony Flores - Unconventional Growth Strategies 05.09.2023 56:41
Are you tired of competing on price and features alone? In this SaaS Fuel™ Founder Episode this week, let’s dive into a game-changing approach to go-to-market execution as Jeff Mains talks with Tony Flores, founder of Growth Science. Tony shares his insights on differentiating your B2B SaaS company in a crowded market by focusing on market research and competitive strategy. Discover how to uncover...
106 Christine McDannell - Strategies for a Rewarding SaaS Exit 31.08.2023 53:23
In this episode of the SaaS Fuel™ Expert Series, Jeff Mains sits down with Christine McDannell, founder and principal of the Magnolia firm, an M&A brokerage specializing in helping digital business owners achieve a perfect exit. With 20 years of entrepreneurship experience and multiple successful exits under her belt, Christine shares her insights on the mistakes founders make when exiting the...
105 David Rush - Revolutionize Your B2B Prospecting: The New Way to Build Trust and Nurture Leads 29.08.2023 40:26
Rev up your lead generation game in this episode of the SaaS Fuel™ podcast as Jeff Mains sits down with none other than David Rush, the ingenious founder and CEO of SmallWorld. They dive into the power of warm introductions and how SmallWorld is revolutionizing lead generation. David explains how SmallWorld's Relationship Activation Platform helps sales and marketing teams secure warm introduction...
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