Future of Marketing

In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Scott Holden, CMO at Vanta, to unpack how marketing changes when AI accelerates output, weakens old playbooks, and makes authenticity harder to fake. Scott shares why he believes “expertise is dead,” how Vanta is moving upmarket from SOC 2 into broader compliance, risk, trust centers, vendor questionnaires, an...

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Morgane Palomares, VP of Marketing at Braintrust, to unpack how marketing leaders can build credibility, speed, and leverage inside technical companies. Morgane shares how she used Reddit scraping, Gong calls, AI transcript analysis, and monthly executive readouts to shape her first 90 days at Braintrust....

In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Vanessa Thompson, a senior marketing leader who helped scale Twilio from a developer tool into a $5B revenue company, to unpack how AI changes the operating model for marketing. Vanessa argues that the future of marketing is radical empathy at scale: using data, AI agents, and customer signals to help buyers s...

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Anthony Kennada, Founder and CEO of Goldenhour to examine what happens when AI automates the mechanics of marketing. Anthony argues that the old B2B playbook, gated content, nurture sequences, demo requests, and attribution fights, is breaking down because buyers have learned to avoid it. He shares why di...

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper, a demand conversion platform used by companies like ClickUp, Gong, Cursor, Verizon, and Upside that turns inbound leads into booked meetings via agentic workflows. She founded the company in 2016 with her husband Nicolas and bootstrapped past $3M ARR before raising funding. With a background in computer science, she previously built m...

Katrina Wong is the Chief Marketing Officer of New Relic, a $1 billion revenue observability platform that went private in a $6 billion deal in late 2023. She joined in May 2024 as the company’s first CMO, responsible for brand evolution, demand generation, and market expansion. She previously held marketing leadership roles at Segment and Salesforce and has been part of seven successful company e...

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Wendy Werve, Chief Market Officer at Comply, to challenge one of marketing’s most foundational concepts: the funnel. Wendy shares why traditional funnels and MQLs no longer reflect how buyers behave, how AI enables real-time, signal-driven marketing, and what it takes to build trust and drive revenue in c...

In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with  Idan Koren, CMO of Verkada, to explore what it actually takes to build a technical marketing organization in the AI era. From structuring a high-performing MDR function to using first-party data for real personalization, Idan explains why the biggest gains don’t come from flashy AI demos but from building...

In this episode of Future of Marketing, hosts Mada Seghete and Camille Ricketts sit down with  Lindsey Irvine, CMO of Square, to explore how marketing is evolving beyond the “AI bubble” and into the real world of SMBs. Lindsey shares how customer obsession, global market nuance, and a dual mandate of marketing to both humans and AI agents are reshaping modern go-to-market strategies. She also dive...

In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with Cecilia Stallsmith, CMO at Lovable, to explore what it takes to market a product in a category that’s still being defined. Cecilia shares how to win over developers and non-technical users at the same time, why brand and identity matter more than most teams admit, and how AI is reshaping both marketing exe...

In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with Sheila Vashee, CMO of Figma, to explore what it really takes to scale a product-led growth company into an enterprise powerhouse without losing its soul. From community-driven movements like Config to AI-native workflows like Figma Make, Sheila shares how Figma balances craft, collaboration, and rapid inno...

In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Kate Johnson, CMO of Dscout, to dismantle one of marketing’s biggest myths: single-source attribution. Kate shares why chasing “what channel won” is the wrong question, how deal storytelling reveals the real drivers of pipeline, and why small, cross-functional teams can outperform larger ones when structured a...

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Sara Varni, CMO of Datadog, to explore how marketing teams must rebuild, not just automate, in the age of AI. Sara shares how to navigate developer-first go-to-market without losing executive buyers, why PLG and enterprise should operate as one funnel, and how AI should eliminate low-value work while pres...

In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Dave Steer, CMO of Webflow, to explore why trust has become the real competitive advantage for brands navigating an AI-driven market. Drawing on leadership roles at PayPal, eBay, Cloudflare, and Webflow, Dave shares the trust equation modern CMOs need to survive, why most marketing teams fail to prove incremen...

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Lena Waters, CMO of Notion, to explore how AI is reshaping not just marketing workflows, but how teams work together. They unpack how Notion integrates AI natively into its product and go-to-market, why “show, don’t tell” beats traditional enterprise selling, and how to scale brand, PLG, and enterprise mo...

In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Meagen Eisenberg, CMO of Samsara, to unpack what it actually takes to build an AI-native marketing team. Meagen shares how marketing deployed live AI agents across marketing ops, web, field marketing, growth, PR, creative and more. The conversation goes beyond tools into culture, accountability, and why creati...

Most marketers aren’t being replaced by AI, they’re being replaced by marketers who actually know how to use it. In this launch episode of Future of Marketing, Camille Ricketts, Ethan Smith, and Mada Seghete cut through the AI hype to discuss what’s changing inside modern marketing teams. Drawing from real experience, they explore trends in marketing and AI adoption, where AI can create leverage,...

Future of Marketing explores how B2B marketing teams are actually using AI at work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmarketing.substack.com