Future of Consumer Marketing

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Andrew Thomas, VP of Marketing at Archer Meat Snacks. Andrew shares how Archer Meat Snacks, the fifth largest meat snack brand in the nation, is disrupting the category dominated by legacy players like Jack Link's and Slim Jim. Through bold rebranding, strategic color psychology, and a deep understanding of consumer...

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Carl-Erik Michalsen Moberg, CEO and Co-Founder of TicketCo. TicketCo began as a solution to outdated ticketing infrastructure in Norway's event industry and has evolved into one of Europe's fastest-growing sports ticketing platforms. What started as a necessity for their own mountain festival has grown into a company...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Lance Dobson, Senior Director of Marketing and Analytics at Shed. Formerly known as Shed Rx, the company focuses on enhancing physical, mental, and emotional wellness through medical interventions, including weight loss medications like GLP-1s. Lance shares insights on creating authentic, connective marketing that r...

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Casimir Rob, Founder and Managing Director of every®, a plant-based frozen meal subscription service. Launched at the beginning of the pandemic in March 2020, every® has evolved from an emergency meal solution to a transformative subscription service helping busy professionals maintain healthy eating habits. Through...

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nathan Levi, CMO at Popsa, a mobile-first "memory curation platform" that's disrupting the traditional photo printing industry. Popsa has transformed a dated category dominated by web-first incumbents into a frictionless mobile experience, particularly appealing to an older demographic seeking beautiful photo product...

In this episode of The Future of Consumer Marketing, Brett Stapper speaks with Kim Chappell, Chief Brand Officer at Bobbie. As the first new infant formula company to enter the US market in eight years, Bobbie has created a beloved brand by addressing a critical gap in the baby nutrition market. Kim shares how Bobbie built remarkable brand loyalty in a heavily regulated and emotionally charged cat...

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Carlisle “Dokk” Knight, co-founder and COO of Pura Cashmere, a luxury cashmere clothing brand. From his early days pioneering game streaming technology in the late 90s to building a multi-million dollar bootstrapped D2C fashion brand with his wife, Dokk shares invaluable insights on sustainable growth, maintaining produc...

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alon Rivel, CMO of Feast & Fettle, a meal delivery service focused on solving dinnertime fatigue for families. Unlike competitors who simply market food, Feast & Fettle positions itself as giving time back to busy parents. With a vertically integrated operation serving over 6,000 families weekly in the Northeast,...

In this episode of The Future Consumer of Marketing, host Brett Stapper interviews Bunim Laskin, Founder and CEO of Swimply. Swimply has revolutionized recreational access by creating a marketplace that allows homeowners to rent out their private pools by the hour. With over $60 million in funding, expansion to 130 cities across three countries, and hosting over 4 million guests, Swimply is democr...

In this episode of The Future of Consumer Marketing, Brett Stapper interviews João Janes, Global VP of Marketing at Habyt. Habyt is disrupting the housing market by providing flexible living solutions that bridge the gap between short-term Airbnb stays and traditional long-term housing. Operating in over 20 cities worldwide, Habyt has become the leading player in the flexible co-living space by si...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Russell Breuer, Founder and CEO of Spot & Tango. What started as homemade dog food recipes in a New York City studio apartment has evolved into a thriving direct-to-consumer pet wellness brand with a $25 million manufacturing facility. Russell shares how the company has capitalized on the "humanization of pets"...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Kaitlin Macholz, Head of Marketing at Beacons. Beacons provides a comprehensive business platform for content creators, enabling them to monetize their content across various social platforms through multiple revenue streams. With over 7 million users, Beacons has recently expanded their ecosystem with "Beacons for...

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Erin Murray, Chief Brand Officer of Mad Rabbit. Mad Rabbit is an integrated tattoo care brand providing solutions from pre-chair artist supplies to daily care essentials for tattooed consumers. The brand began in 2019 as a dorm room side hustle and has since grown to double-digit millions in revenue, with expanded distri...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jen Pelka, Co-Founder and CEO of Une Femme Wines. Growing from a small in-house brand at her champagne bars to the third-largest canned wine company in the United States in just five years, Une Femme has transformed its go-to-market strategy from traditional fine dining and boutique retail to securing enterprise-lev...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Kristian Ranta, CEO and Co-Founder of Meru Health. After losing his brother to suicide, Kristian leveraged his background in healthcare technology to build a virtual mental health clinic that takes a functional medicine approach rather than relying solely on traditional psychiatry. Meru Health operates in all 50 sta...

In this episode of The Future of Marketing, host Roman Kirsch interviews Charles Wells, CEO and Founder of HelloSelf, a mental health platform that has raised over $30 million in funding. Charles shares his journey from healthcare marketing to revolutionizing the mental health space through personalized psychology and a trust-based marketing approach. After experiencing a personal health crisis th...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Amy Carr, Chief Marketing and Digital Officer at ThirdLove. With a unique background spanning from auditing at Arthur Andersen to leadership roles at Gap and Sephora, Amy brings an analytical mindset to the creative world of marketing. At ThirdLove, she's transforming their approach by balancing data-driven performa...

In this episode of The Future of Consumer Marketing, Lucas London, Co-Founder of Lick Home, reveals how he identified a fundamental gap in the paint industry: while competitors were focused on manufacturing efficiencies, no one was solving the core customer problem of colour selection confidence. Launching precisely on the day COVID lockdowns were announced, Lick has evolved from an online-only DT...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Adam Schoenberg, Chief Marketing and Operations Officer at Hodinkee, the premier editorial destination for watch enthusiasts worldwide. With over 2.5 million monthly unique visitors, Hodinkee has established itself as the "New York Times for wristwatches." Adam shares how the company evolved from a trusted editorial...

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Malte Häusler, Founder and CEO of Timeless Investments. Initially backed by Porsche for a blockchain-based car documentation platform, Timeless pivoted to become an alternative investment marketplace that has raised over €30 million. Their platform enables fractional ownership of high-value collectibles starting at j...

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alec Ploof, Head of Growth at Moment. Moment began as a mobile lens manufacturer for iPhones before evolving into a curated marketplace for creators, selling everything from camera gear to digital products. After scaling quickly with investor funding, Moment strategically downsized from 50 to 20 employees, refocusing on...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Sara Abitbol, VP of Marketing at Jaanuu, a premium scrub brand revolutionizing medical apparel. Sara shares how Jaanuu is transforming the traditionally uninspired medical uniform market through product innovation and fashion-forward design. Founded by a female physician tired of standard vending machine scrubs, Jaa...

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Chris Edson, CEO and Co-Founder of Second Nature, a digital behavioral change program for sustainable weight loss. Founded a decade ago, Second Nature has evolved from an NHS healthcare service to a consumer brand that's raised over $40 million in funding. The company stands out in the notoriously low-trust weight lo...

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nora Staudt, who leads marketing for Spread Group, a €200+ million revenue print-on-demand pioneer based in Leipzig. After joining Spread Group two years ago, Nora has been driving a significant marketing transformation, shifting the company from an almost exclusive focus on Google ads to a diverse, multi-channel str...

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Brett Wigdortz, CEO and Founder of Tiney, a company transforming early childhood education in the UK. After 15 years leading Teach First, which became the largest graduate recruiter in the UK, Brett recognized the critical importance of early years education and founded Tiney to address the shortage of quality childc...