Future Fuzz - The Digital Marketing Podcast

In this episode Justin speaks with Matteo Benedetti, founder of receivables management startup Debtist. They talk about the debt collection industry, and how Debtist are solving a massive problem affecting SMEs. The industry is geared towards large companies and large projects - meaning SMEs are mostly overlooked, and struggle to collect debts. Debtist are changing that, offering an effective end-...

In this episode Justin speaks with AI and media expert Henry Bol. They discuss AI in digital advertising and the efficiencies to be gained from proper deployment of AI in digital media. We learn how Henry discovered his interest and developed his skills in AI and machine learning. The conversation rounds off with a discussion on the challenges of promoting and marketing SaaS. About Henry: Henry ha...

Future Fuzz EP. 51 - David Oates In this episode Justin speaks with David Oates, founder of Kire consulting, all about disruption in SaaS marketing. The upheaval and continued uncertain business climate of the past few years have seen a massive shift in the way SaaS companies approach their go-to-market strategies. David shares details on how companies are changing the way they market high-end Saa...

James Bidwell has been listed in the Financial Times Creative Business Top 50, named as one of London’s 1000 most influential by the London Evening Standard; amongst many other tributes during his successful career in leading transformational change in business. In 2015, James became owner of innovation portal Springwise, described by Seth Godin as “too good to share”, and in 2017 James co-founded...

Future Fuzz EP. 49 - Neil Schambra Stevens In this episode Justin welcomes Neil Schambra Stevens to discuss his new book “A Bad Hand Well Played”. The discussion covers the growing burnout phenomenon, the changing nature of jobs, and the shift in our relationships with work and the companies we work for. Neil talks about how we can avoid burnout from our jobs, and get to the point where we derive...

In the last episode before the summer break I speak to the brilliantly minded Bronwyn Williams who works for Flux Trends and is based in South Africa. We talk about AI, and how it's going to impact our professional and personal lives. We also dive into the world of bullshit jobs and ask the question: "Will AI really bring any major short term benefits?" "Will AI lead to job loss...

Buyer journeys in B2B are incredibly complex and involve as many as 12 decision makers and multiple touch points. This week I speak to industry veteran and founder of Trendemon Avishai Sharon about his software solution and how this helps companies nail their B2B content. About Avishai: Avishai Sharon, Co-founder and CEO of Trendemon, is a passionate entrepreneur with 20 years of experience in the...

This week we speak to Pippa Shakespeare, expert consultant in social media marketing strategy and founder of Mayfly Social. I speak to Pippa about the way social media has evolved and how B2B marketeers can embrace stronger, more human strategies. About Pippa: It's my mission to remove the fear, the false starts, the fluster, flounder and frustration that surrounds social media marketing for s...

We speak to Fred Maude, co-founder of Addesu, an AI based platform that helps marketing teams be more efficient with their digital campaigns. Fred uses AI daily in his work and explains how he encourages his team to use AI on a daily basis. We dive into how to use AI linking with Google sheets and the Gartner Hype Curve which goes some way to explaining where we are with AI at this moment in time.

Nick is a world-class freelance B2B content marketing and ABM strategist. He has worked with multiple billion-dollar quoted and PE/VC-backed clients in tech, healthcare, infrastructure, finance, professional services on 3 continents. He’s also a judge for the Content Marketing Awards. In a 25-year career, he’s evangelised about freelance life and has helped many people discover self-employment, in...

This week I speak to CEO and co-founder of Addie ADHD - a game-changing, AI-powered, hyper-personalised productivity and lifestyle management platform. Addie has been specifically created for the 350M people across the world who suffer with ADHD. In the chat we speak about how Phil and his partner Jo Vickers co-founded Addie after her diagnosis of ADHD. We also talk about the challenges of launchi...

This week we speak to Earl Talbot about his experiences with burnout which led him to coach and support others to 'crack the code' of their lives.   Earl provides code-breaking and innovating for humans that are stuck in old and ineffective patterns. Since 2005 Earl has been working with entrepreneurs, solopreneurs and career professionals, empowering his clients to create a purposeful lif...

In this episode we speak to Piers Thurston who is bringing about groundbreaking change in the way we understand how our minds work. Piers works with business teams and entrepreneurs to help bring about profound change in the way they live and perform in the workplace. About Piers & Quality of Mind: Quality of Mind is a pioneering, game changing approach, leveraging profound realisations that o...

In this milestone episode I invite Matt O'Neill back to the show to speak about the development of AI and how it will impact our lives in the short and long term. We also touch on how AI should be used for business. Matt is a futurist, speaker and consultant working with a range of organisations on innovative projects and learning. His new book 'Future Hackers' is released on the 18th...

This week we speak to female founder Alex Slater from Candidly. We speak about their new platform which is shaking up how hiring can be done for for scale ups and startups. We also speak about the huge disparity in funding for female lead teams. About Alex: After 15 years in HRtech, largely in Sales Leadership positions, Alex (together with co-founder Hannah) decided to launch Candidly, an end-to-...

In this episode I have a candid and insightful interview with the brilliant and energetic Blair Sharp. We dive into the importance of being genuine with through content, personal branding and we open up about our struggles with alcohol. Blair Sharp is a freelance writer, social media ghostwriter, and content creator. Her writing has been published on various websites, including Parents, The Bump,...

I had the great pleasure of speaking to Volker about our joint background in B2B sales, and how the sales landscape is changing. We cover topics from the good old days of selling to how companies must now adapt and think about outsourcing part of their marketing activities. For 20 years Volker has been sales for Tech/SaaS companies. He loves sales, he loves people, and he loves supporting others....

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. These articles reach more than three million...

This week I speak to Mike Maynard, fellow podcaster and founder of Napier Partnership limited which is a technology focusses B2B agency that focusses on PR, bespoke campaigns and consulting. We dive into ChatGPT and it's impact on B2B marketing, and also the important of always producing content and being top of mind. In B2B as your customers are not always ready to buy, but they want you to be th...

Dan Sanchez joins me in this episode, to basically show me how it's done! Dan is Host at the attention podcast and executive producer at Sweet fish which is a brilliant specialist agency that support hundreds of companies in producing industry leading podcasts. Recently Dan also launched Danchez, as a growth teacher helping companies grow their audience in the best possible way. If you want to lea...

We speak to Tanner about his amazing story. Tanner build a multi million dollar business in a matter of years and speaks about how he uses hyper personalised marketing to achieve success in B2B.  Founder & CEO of Elite CEOs, Tanner Chidester has generated over 50 million dollars in the online coaching world. After discovering powerful, repeatable strategies, (which he used to create his f...

In this episode we speak to Alex about community building for the B2B sector and his experiences with running a B2B  podcast with hundreds of episodes produced.  Alex Price is Senior Vice President of Digital Consulting at global marketing & communications agency Clarity, working on initiatives to drive Clarity's growth including digital marketing, account based marketing and communi...

We speak to 3x bootstrapper Melissa Kwan the co-founder of eWebinar helping companies do hundreds of sales demos, onboarding, and training webinars through automation. Melissa is on a mission to save you from webinar hell. eWebinar is an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. We speak ab...

We speak to Pete Healey the CEO of eFinancial careers about his career and social mobility through careers. We go into detail about how businesses can encourage those from disadvantaged backgrounds to excel in a career in Finance. You can check out Pete's article on this topic in the link below, and information on the Sutton Trust: Social Mobility Article: https://www.get-optimal.com/blog-posts/th...

In the first episode of 2023 (recorded at the end of 2022) we speak to serial entrepreneur Claudia North who has worked in corporates, founded eCommerce businesses and now coaches and supports small businesses to succeed with their ecommerce venture. We speak about Claudia's book which is release on Amazon, check the links below! Claudia is a Certified Practicing Marketer (CPM) with more than 25 y...