Funnels & Feelings - The Marketing Career Hotline

What does it really take to go from junior marketer to marketing exec? In this episode, Marc Bitanga and Mitch Solway pull back the curtain on what it's like to step into a VP of Marketing role—and stay there. They talk real career paths (spoiler: there’s no one-size-fits-all), the emotional landmines most new execs stumble over, and the difference between being great at marketing and being great...

In this episode, we dig into a scenario that many marketing leaders know all too well: getting called out by the sales team, sometimes in front of your peers, or “low-quality” leads. Ouch. But instead of getting defensive, what if you leaned in with curiosity? We explore why your relationship with your head of sales is nearly as important as your relationship with the CEO—and how that connection c...

What do you keep in-house? What do you outsource? And when does it make sense to bring in a freelancer? In this episode, Marc breaks down the thinking behind building a modern marketing org that actually aligns with your business goals. Because it’s not just about roles and titles. It starts with strategy. And your headcount budget. And knowing exactly what needs to be owned versus delegated. Marc...

Every marketer wants influence. Respect. A voice in the room where the big decisions get made. But very few actually earn it. In this episode, Marc Bitanga challenges the way most marketing leaders think about their role—and reveals what it really takes to be seen as a strategic partner to the CEO. You’ll walk away asking yourself new questions. Harder questions. The kind that shift how you show u...

You’ve heard it tossed around in boardrooms and feedback sessions—“You need to work on your executive presence.” But what the hell does that even mean? In this episode of Funnels & Feelings, Marc Bitanga breaks down the mystical-sounding concept of executive presence into six real, practical components you can actually work on. From keeping your cool under pressure to projecting confidence wit...

What do marketing budgets and home renovations have in common? A lot more than you think. In this episode of Funnels & Feelings, host Marc Bitanga explains why asking for brand budget when your customer acquisition engine is broken is like buying fancy curtains for a house with a leaky roof. Marc dishes out spicy metaphors, straight talk, and a dose of tough love to help you win over your CEO,...

In this episode, Marc Bitanga is joined by fellow Fractional CMO, Neel Singh for a deep dive into how artificial intelligence is transforming the marketing landscape. Together, they unpack the changing expectations placed on marketing leaders—especially the increasing demand for executional excellence that predates AI but has since been amplified by it. The conversation spans everything from how A...