Penji
Fully Managed
Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.
Author
Penji
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Serial Entrepreneur Success: Passion, Problem-Solving & Growth 15.06.2025 42:04
Here are three things you’ll learn in this episode: The Entrepreneurial Journey and Learning from Failure : Geoffrey emphasizes that success is rarely "overnight" and that entrepreneurs must embrace mistakes as learning opportunities, refining their approach with each new venture. Building a Business Around Passion and Unique Problem-Solving : He advocates for identifying a genuine problem that yo...
Micro-Communities & Hope in Social Justice 15.06.2025 28:47
Here are three things you’ll learn in this episode: 🌐 The Power of Micro-Communities in Activism : Leilani and Charly emphasize that building strong relationships within smaller, dedicated micro-communities is crucial for fostering authentic engagement and ultimately scaling a movement to reach a broader audience. 🧠 Communicating Complex Topics with Hope and Digestibility : They discuss the impo...
Sunlight Media: Building Trust & Scaling with SEO in 2025 14.06.2025 27:53
Here are three things you’ll learn in this episode: Transitioning from Music to Digital Marketing : Angelo discusses his career shift from a professional musician to founding Sunlight Media, driven by health reasons and the desire to scale his web design work. Leveraging SEO for Business Growth : Sunlight Media's success is largely attributed to strong SEO strategies, including optimizing their we...
The Power of Ethical Marketing: Building Trust Through Story 14.06.2025 45:05
Here are three things you’ll learn in this episode: 1. The Power of Storytelling in Marketing: Logan emphasizes that authentic stories build trust and connection with customers, contrasting this with aggressive sales tactics that often lead to skepticism and mistrust. 2. The Importance of Integrity in Business: Having learned from unethical practices early in his career, Logan prioritizes integr...
Data-Driven Marketing for Small Business: AI, Authenticity & Strategy 13.06.2025 47:13
Here are three things you’ll learn in this episode: 1. Marketing as a Foundational Business Strategy: Andrew emphasizes that marketing should be a primary consideration for any business, not an afterthought. He argues that understanding market dynamics, creating compelling narratives, and measuring success through data are crucial for growth and sustainability, especially for small businesses wh...
Productized Video Editing & Remote Work: Combating Burnout 13.06.2025 33:51
Here are three things you’ll learn in this episode: 1. Addressing Industry Pain Points with a Productized Service: Ben founded Edit Crew to solve common problems faced when hiring video editors, freelancers, or in-house talent, such as inconsistency, high costs, and lengthy onboarding. Edit Crew offers a streamlined, affordable, and high-quality solution by packaging their services to deliver "f...
Employee Growth & Authentic Storytelling: Creative Agency Success 12.06.2025 37:23
Here are three things you’ll learn in this episode: 1. Prioritizing Employee Growth and Longevity: Tellwell actively fosters career growth within its organization by developing "trail maps" tailored to individual interests and skills. This approach, which includes formal learning and real-world project application, aims to encourage mastery and retain talent by ensuring employees don't need to l...
Creative Vision & Non-Linear Careers: Art, Leadership & Design 12.06.2025 39:14
Here are three things you’ll learn in this episode: Non-Linear Career Path and Value of Diverse Experiences: Ricardo's journey highlights the benefits of not adhering to a traditional, linear career path. His wide-ranging experiences in design, architecture, animation, traditional Japanese painting, and advertising, though seemingly disparate, ultimately provided him with a comprehensive skill set...
SEO Evolution: AI, Social Media & Simplifying Strategy 11.06.2025 30:39
Here are three things you’ll learn in this episode: 🌐 Evolution of SEO and Adapting to Change: Jason, with 15 years of experience, explains that SEO has shifted from relying on "spam tools" to a more tactical and strategic discipline due to Google's algorithm advancements and increased transparency. He emphasizes that the key to longevity in SEO is an "adapt and evolve" mindset, viewing changes n...
Outbound Sales & Marketing: Data, Personalization & Consistency 11.06.2025 32:27
Here are three things you’ll learn in this episode: 1. Leveraging Diverse Experiences for Sales and Marketing Success: Carlos highlights how his varied professional background, including asset underwriting and performing as a pianist, has equipped him with unique skills for sales. He emphasizes the importance of reading people, thinking on your feet, adapting, and maintaining a human touch in in...
Scaling Web3 B2B: Growth Strategies, Freelancers & Team Building 10.06.2025 28:16
Here are three things you’ll learn in this episode: 🌐 Scaling B2B Businesses in Niche Markets: Igor discusses Vortex's impressive 3x growth in 2023, onboarding 153 new clients in the niche Web3 market-making industry. He emphasizes that "first 100 customers" means something different in B2B compared to B2C, highlighting that even a smaller number of high-value clients can signify massive succes...
4 S to Freedom: Scaling, Outsourcing & DEI for Entrepreneurs 10.06.2025 37:31
Here are three things you’ll learn in this episode: 1. The "4 S to Freedom" Framework for Business Growth: Cheryl introduces her comprehensive framework for scaling businesses, emphasizing the foundational importance of Structure and Strategy (including niche, market research, and product definition) before moving into developing robust Systems and Processes (like lead generation, sales, onboard...
The Power of Sound: Creative Leadership & Branding in Post-Production 09.06.2025 32:03
Here are three things you’ll learn in this episode: 1. The Art and Impact of Sound in Media: Matt, drawing from his background as a musician and sound designer, emphasizes the crucial role of sound and music in media, demonstrating how they manipulate emotion and storytelling, even highlighting the power of silence in creating impact, as exemplified by certain commercials and horror films. 2. Br...
Unlock Revenue Potential: Insights on Gong AI Platform 09.06.2025 26:52
Here are three things you’ll learn in this episode: 🌎Gong's Mission and Udi's Role: Gong aims to unlock companies' revenue potential through its AI-powered revenue intelligence platform, which automates mundane sales tasks, upskills sales teams, and provides insights for growth and predictability. Udi Ledergor, as employee #13 and Gong's first marketer, has played a pivotal role in building and...
Building a Web Dev Business, Team & Community Networking Secrets 08.06.2025 29:54
Here are three things you’ll learn in this episode: 🌎 Origin and Niche of Wheel Horse Web: Julia Will, initially in modern languages, found her calling in web development by identifying a community need for WordPress tech support and website building, especially for e-commerce sites, often collaborating with partners for graphic design and copywriting. 🤝Strategies for Acquiring and Scaling E...
Agency Secrets: Integrated Marketing & Client Success 08.06.2025 34:48
Here are three things you’ll learn in this episode: 1. Integrated Marketing and Business Strategy: Deirdre's agency, Tindall Creative Marketing, distinguishes itself by not just offering marketing services but also consulting on clients' overall business health, including sales cycles, financial planning, and CRM systems, to ensure a solid foundation for marketing success. 2. Balancing Creativit...
Strategic Marketing Secrets: Digital Trust & Perpetual Learning 07.06.2025 42:44
Here are three things you’ll learn in this episode: 🌎 Evolution of Marketing and Bornstein Group's Origins: Gal Bornstein recounts his unconventional journey into marketing, from military journalist to founding Bornstein Group with a $2,000 credit card loan, driven by a recognized need for technology-focused marketing agencies and a lack of strategic thinking in the industry. 🤝 The Importanc...
Lead Generation & Digital Marketing: The Creative-Analytic Blend 07.06.2025 25:30
Here are three things you’ll learn in this episode: 1. Specialization in Lead Generation: RJ Hubert founded HBT Digital by focusing on lead generation and online advertising (Google Ads and Meta) after noticing gaps in the market and leveraging his ten years of corporate marketing experience. 2. Balancing Creativity and Analytics in Digital Marketing: The podcast explores the "crayon versus calc...
Master Your Time & Space: Organizing Secrets from Totally Organized 06.06.2025 30:47
Here are three things you’ll learn in this episode: - Evolution of a Professional Organizer: Janet transitioned from a customer service role to a "life organizer," helping clients declutter homes and offices, and implement organizational systems. - Building Trust and Marketing Strategies: She emphasizes the importance of building trust, especially given the personal nature of her work, and discu...
From Automotive to Diamonds: Building a Global E-commerce Empire 06.06.2025 26:01
Here are three things you’ll learn in this episode: 🌎 The Unconventional Path to Niche Dominance: Discover Josh's unique career trajectory, from washing cars to launching Carat X, a global marketplace for diamonds and jewelry. He shares how identifying an opportunity for affordable engagement rings led to scaling a specialized e-commerce business. 🤝 Strategies for Standing Out in an Oversatu...
Values-Driven Marketing & Minimizing Friction 05.06.2025 42:56
Here are three things you’ll learn in this episode: 1. From Fine Art to Founding an Agency: John shares his unique career pivot, from an ambitious fine arts graduate to building a successful web design company (now Being Designed). He reveals how a real-world problem—funding his wedding—became the unexpected catalyst for his entrepreneurial journey. 2. The Power of Values-Driven Marketing & Cl...
Small Business Marketing: Adding Value & Mastering Digital 04.06.2025 32:47
Here are three things you’ll learn in this episode: 1. The Essence of Value-Driven Marketing: Nikki emphasizes that effective marketing goes beyond just selling; it's about providing genuine value and building trust with your audience. She explains the importance of understanding your ideal customer's needs and leveraging education through various channels to foster long-term relationships and d...
Selling Out: The Art & Science of Event Marketing 04.06.2025 35:59
Here are three things you’ll learn in this episode: 1. From Passion to Purpose: Brian Bauer shares his unconventional journey, from a musical upbringing and diverse internships at MTV, Universal, and RCA, to leading a marketing agency, ultimately founding Bauer Entertainment Marketing to combine his love for entertainment with strategic marketing. 2. Performance-Driven Event Marketing & COVID Ad...
Revenue Marketing: From SEO to Irresistible Offers That Convert 03.06.2025 42:47
Here are three things you’ll learn in this episode: 1. The Strategic Pivot from SEO to Revenue Marketing : Jared shares his journey from SEO specialist to founding CometFuel, a revenue marketing agency. He reveals why a focus on predictable ad channels and measurable revenue became essential for client growth and satisfaction, moving beyond the less attributable nature of SEO. 2. Balancing Creat...
Dropshipping in 2025: How to Stand Out with Social Media 03.06.2025 30:42
Here are three things you’ll learn in this episode: 1. E-commerce entrepreneurship and social media presence 2. Challenges in the e-commerce market 3. Outsourcing and dropshipping platforms About Brendon and his social media - Website: https://calendly.com/dailyecom/book - Youtube: https://www.youtube.com/@BrendonJorssen ✨Sponsors✨ Penji, the human first creative subscription service...
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