Fully Booked STR

Most short-term rental operators are sitting on a goldmine they completely ignore: their past guests. In this episode, Petar Ojdrovic and Steve Haase of Yada break down the massive data profile of over 3.4 million guests to show you exactly how much money you’re leaving on the table by relying too heavily on OTAs.  We dive deep into the industry's "growth gaps," benchmark current re...

In this episode of Fully Booked STR, Steve Haase and Petar Ojdrovic explain how short-term rental property managers can use guest data to drive more direct bookings and repeat stays. They cover how past guest history, booking patterns, stay timing, and guest preferences can reveal revenue opportunities that generic marketing misses. If your guest database is mostly sitting unused, this episode wil...

In hospitality, playing it safe can feel responsible — but it can also keep your business stuck. In this episode of STR Sovereignty , we explore the entrepreneurial mindset required to build a stronger, more profitable short-term rental business. That means being willing to take thoughtful risks, test new ideas, partner with other innovative companies, and move faster than operators who are waitin...

Most STR operators have the guest data. What they don’t have is a system that turns it into bookings. In this episode, we unpack the idea of Growth in a Box: how Yada helps short-term rental operators automate the marketing that usually gets ignored like repeat guest campaigns, winbacks, loyalty, upsells, booking anniversaries, gap-night outreach, and direct booking follow-up. Instead of relying o...

This episode we dive deep into RCS (Rich Communication Services) : the "grown-up" version of SMS that is officially changing the game for Short-Term Rental operators. With Apple finally joining the party in late 2024, the "iPhone barrier" has crumbled. We break down why this isn't just a tech upgrade, but a strategic shift in how you own your guest relationships and take b...

Stop paying the "middle-man" tax. In this episode of STR Sovereignty from Yada, we reveal the proven Airbnb marketing strategy to drive consistent direct bookings . We cover: Why your reliance on major platforms is capping your growth. The psychology of turning a one-time visitor into a repeat guest. Actionable, low-cost marketing tactics you can implement today to fill your calendar. St...

Stop leaving money on the table and start closing the loop. In this episode of STR Sovereignty , we’re diving deep into the single most undervalued asset in your short-term rental business: your past guest list. Most hosts are so focused on chasing the next new booking that they forget about the "goldmine" sitting right in their database. We explore the mechanics of The Loyalty Loop —a s...

Most short-term rental operators are working harder for less. While OTAs like Airbnb and VRBO provide the volume, they often mask guest data, leaving hosts with a "leaky bucket" where repeat business hovers at a dismal 5%. In this episode, we break down the data from recent operator meetings to solve the industry's biggest bottleneck: Guest Data Ownership. What You’ll Learn in This...

Most hospitality marketing ends up in the "Promotions" tab or, worse, the trash. Join Petar and Steve from Yada as we show you how to cut through the digital clutter. Learn how a multichannel approach helps you stay top-of-mind and turn one-time guests into lifelong fans. To find out how Yada can help you get more of your past guests coming back, visit yada.ai

In this week’s STR Sovereignty podcast, we’re diving into the three primary friction points currently stalling growth for STR operators. After analyzing data from a dozen recent strategy sessions, one thing is clear: 'Shelfware' is the silent killer of ROI. If your marketing tools are sitting unused or your "automated" guest outreach is missing the mark, it’s rarely a lack of f...

Most STR property managers treat their guest comms department as a cost center... a necessary evil where they pay bottom dollar to "firefighters" who spend all day answering the same questions about Wi-Fi passwords and check-in times. In this episode of the STR Sovereignty Podcast, we’re flipping the script. If you want to scale a high-margin short-term rental business, your guest servic...

Most STR operators settle for whatever the Airbnb algorithm gives them. Brett Johnson of Henry House is doing the exact opposite. In this episode of the STR Sovereignty Podcast, we dive deep into the innovative marketing strategies Brett uses to drive direct bookings, keep guests coming back, and most importantly fill his calendar during the tough Ontario off-season. If you want to stop relying on...

In this episode of the STR Sovereignty Podcast, Petar Ojdrovic and Steve Haase, co-founders of Yada, pull back the curtain on true automation for Short-Term Rental operators. What We Cover: The "Above-the-Line" Strategy: How to automate guest acquisition and direct bookings. We discuss the tension between low marketing budgets and the 4–5 week ramp time often required to see real ROI. Th...

The Short-Term Rental industry has a control problem. For too long, operators have been at the mercy of the "OTA Overlords"—paying high commissions for the privilege of being ghosted by their own guest data. If you’re tired of masked emails, temporary VoIP numbers, and the dreaded "Frankenstack" of disconnected apps, you’ve found your tribe. The STR Sovereignty Podcast is a ser...