Fullerton Unfiltered

Today, Liz and I share our experience at Lawntrepreneur Academy LIVE, our 5th annual event, and conference hosted in Novi, Michigan. Over 400 attendees came and grew their businesses from some of the best teachers and speakers in the industry! Relationships were forged, beliefs were challenged, and those who came are poised for big things in 2024!  Get Brian's Free Newsletter https://www.lawntrepr...

Today we catch up with Blake Albertson and Caleb Auman post-LAL 2023! We had a fun fireside chat sharing some takeaways about the conference and funny stories from the weekend. Enjoy.  Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KU...

Today, we're joined by Keith Kalfas as he shared a powerful message about knowing your worth. This talk was recorded at Lawntrepreneur Academy Live 2019, and this speech shared a timeless classic message about knowing your worth and charging what you deserve. Enjoy. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On...

Today, we're dispelling a common sales guru myth that goes something like this: sales and marketing trumps product. The statement "we're a sales and marketing company that sells a product" versus a product-focused business that lets the sales and marketing take care of itself because the product is that damn good.   Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Ma...

Today we're joined by Garden Guy Outdoor Services, Valentine Outdoor, Paxton Grounds, and Ben's Lawn & Landscaping talking about subcompact tractors and loaders! This was recorded poolside at the Junior Hype House during Equip Expo week 2023! Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Plow Right M...

Today, we're discussing leaf cleanup strategies and how to best price this popular service! There's good money to be made in leaves IF you do it properly! Brian's Leaf Clean Up Videos on YouTube Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Bria...

Today, we're sharing some helpful tips on how to best capitalize on the fall transition period. Topics like gaining customer reviews, updating voicemails, and working on your web presence are a few items we wanted to discuss today.    Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Plow Right Marking S...

Today, we're joined by Sean Cain, CEO of Morton's Buildings. Listen in as Sean shares about their incredible company and organization that constructs post-frame buildings, including our new shop! Enjoy. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Plow Right Marking Stakes (Brians10)   Ballard-Inc.c...

Today we're hanging with the Kress folks, sharing this episode that we recorded live from their booth at Equip Expo 2023! Listen in as Tony shares about the technology and battery equipment offering from Kress that is changing the way companies do business. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram...

On today's show, Liz and I break down our Equip Expo 2023 trip and share the highlights of the fun adventure to Louisville, KY. We had a blast bringing our camper down and having our kids and Grandmas in tow. This is a trip we look forward to every year and it was so great getting to meet so many people and hang out with our friends. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.co...

Today, we're joined by one of our favorite returning guests, Caleb Auman of Auman Landscape and The Hardscape Academy! Listen in as Caleb gives us the lineage of his adoption and involvement on social media and the training system they've created to help aspiring contractors grow. Enjoy. LAL Live 2023 Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On Yo...

Today, we're joined by Dennis Joseph out of Terre Haute, Indiana. Dennis shares with us how he got started in lawn care and how he's become a better business owner because of social media. Enjoy! LAL Live 2023 Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Plow Right Marking Stakes (Brians10)   Ballar...

Today, we're joined by Nick Haggerty, owner of Pine State Lawn Care, as he shares about the growth of his lawn care business! Nick has done a fantastic job earning commercial accounts and gives many tips to help get and nurture those relationships. Enjoy. LAL Live 2023 Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance...

Today we're joined by Lenny Magnall, product manager over at Exmark Manufacturing, sharing with us what's new for Exmark! Lenny reveals some exciting updates, including their new Exmark Lazer Z V-Series lineup! Enjoy. LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Bria...

Today we're joined by Product Segment Manager Mike Poluka as he shares with us the latest and greatest from STIHL! Check out all of the new gear and equipment they have to offer at Equip Expo 2023! LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance...

Today we're sharing our 5 biggest tips to help you navigate Equip Expo and get the most out of your experience! Enjoy.   LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brian...

Today, James Fritz, owner of Reingen Lawns, joins us to share their lawn care business's rapid growth and launch. It's inspiring to see the growth that they've had in the last few years, all the while juggling a demanding 9-5 job and upcoming wedding & engagement season! LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawntrepreneura...

Today, we're joined by Broc Damon out of Madison, WI, who shares his story about starting his lawn and landscaping business. Broc is initially building up his snow clientele in an effort to guarantee his winter income for his future lawn care business. Enjoy. LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/...

Today, we're joined by Adam Fullerton w/ Branded Bull as we discuss reinvesting in your business. This conversation is multifaceted, starting with branding and discussing business owners' responsibility to reinvest in their company for future gain. LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Law...

Today, we're sharing the importance and reason behind getting around Equip Expo and LAL 2023 as must-attend events. These events are different, but both have fundamental reasons to attend. If you want to grow your company and network, consider both as a non-negotiable this fall.   LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawnt...

Lukas Blumling, out of Lafayette, Indiana, joined us today, giving us a 2023 summer growth update! Lukas has a lot of great wisdom to share and also takes a minute to encourage folks to attend our live event, which is just 6 weeks away! Enjoy! LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Mai...

Today, Rickey Rodriguez of Rickys Pro Lawn Service joins us from beautiful, sunny Longwood Florida. Listen in as Ricky took his business from a mere side hustle to make ends meet to a thriving owner-operator business projected to generate $250k in revenue this year. Enjoy. LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawntrepreneu...

Today, we're sharing two critical questions one can ask themselves to grow an organization. They're both profoundly simple yet provide insight into how you grow your team. Enjoy. LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Plo...

Zach Strueder of Strueder Lawn Co. joins us today, sharing their recent acquisition and rapid company growth. Zach has done a great job keeping his ears open for opportunities and has been blessed with a deal to double his business almost overnight. LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's La...

Today, we're joined by Johnny Ranieri out of Ottawa, Canada, sharing his incredible start-up story in the green industry. Johnny decided to start his own lawn care business separate from his dad and grandpa and is off to the races with almost 100 accounts in just 2 years. Enjoy! Please Participate In Brian's Survey:  https://tinyurl.com/yn4dkwh2 LAL Live 2023 Save 50% on registration for EQUIP 202...