Fullerton Unfiltered

Discover how LMN's mastermind classes can transform your business! In this episode, we explore how these sessions offer powerful networking opportunities, game-changing strategies, and insights into the LeanScaper platform to help you level up in the lawn care industry. Don't miss out on the chance to boost your business to new heights! https://golmn.com/workshops/ (Use Code Brian). Purchase The W...

In this episode, we dive into the age-old debate of competing on price versus quality in the lawn care business. Should you position your services as the most affordable option, or set yourself apart by delivering premium results? We'll explore the pros and cons of each approach, discuss how to decide what's best for your business, and share tips on how to attract clients who value what you offer....

Today we're joined by Blake Albertson and Jeremiah Jennings, sharing about their take away from LAL 2024! The speaker lineup was incredible and the information shared was second to none.  Purchase The Whole Ball of Wax   Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions LMN Landscape Software  (Interested in checking out LMN and giving it a free Trial? Use...

Join us as landscaping entrepreneur Keith Kalfas shares his powerful story of learning to know his true worth and building a thriving business. Discover the critical systems, mindset shifts, and mentorship that helped Keith overcome underpricing, implement healthy boundaries, and charge what he deserved. Purchase The Whole Ball of Wax   Get Brian's Free Newsletter https://www.lawntrepreneuracademy...

In this episode, we dive into how going above and beyond in presentation—from professional attire to polished communication—can set your lawn care business apart from the average. Learn practical strategies to make that +1 difference, creating a strong impression that wins clients and outshines the competition. Purchase The Whole Ball of Wax   Get Brian's Free Newsletter https://www.lawntrepreneur...

In this episode, we dive into Earthway's groundbreaking lineup of lawn care spreaders and their Polar Tech snow shovels, tailored for contractors who demand performance and reliability year-round. Learn how these innovative tools maximize efficiency, improve results, and simplify the toughest tasks, making them game-changers for lawn care and snow removal professionals alike. Whether you're spread...

In this episode, we dive into our decision to switch to LMN software and how it has transformed the way we run our lawn care business. From streamlined scheduling and invoicing to better crew management and customer service, we'll share why this move was a game-changer for our efficiency and growth. If you're considering new software or looking for ways to take your lawn care business to the next...

Today we dive into the world of brokering lawn care and snow deals and how to scale your business through partnerships and subcontracting. Learn why reading the fine print is crucial to avoid potential pitfalls, protect your business, and ensure long-term success. Tune in to discover how to expand your lawn care and snow operations while treading carefully through contracts and agreements! Lawntre...

Wow, what a week! Equip Expo 2024 was  huge  this year and lived up to the hype!   From mind-blowing new equipment launches from all the big brands to connecting with many incredible new folks in the industry, this year's show was one for the books. Liz and I had a blast exploring everything Equip Expo had to offer. We also had the chance to celebrate something extra special on Friday, making the...

In this episode, we dive into the power of small wins and how they can transform your lawn care business. Success doesn't happen overnight—it's built through consistent, incremental victories that create momentum over time. We'll share practical tips on how to set achievable goals, celebrate progress, and leverage each win to fuel long-term growth in your lawn care journey. Tune in to learn how to...

Ready to take your lawn care business to the next level? In this episode, we dive into the future of lawn care with Exmark's autonomous mowers. Discover how cutting-edge technology is changing the industry, boosting efficiency, and helping businesses stay ahead of the curve. Whether you're a seasoned pro or just starting out, this is your guide to embracing the future of lawn care! Lawntrepreneur...

In this episode of  Growing Your Green Empire , we dive into three powerful strategies to help lawn care professionals attract new commercial clients. From crafting the perfect pitch to leveraging local networking and online marketing, these actionable tips will help you expand your business into the commercial space and secure long-term, high-value contracts. Whether you're just starting out or l...

In this episode, we tackle the all-too-common pricing trap many lawn care entrepreneurs fall into: the "What are you getting for?" question. While it's a typical starting point for many when setting prices, this approach can hold you back as your business grows. Tune in as we break down why relying on others' pricing models or suggestions isn't sustainable for long-term success. Instead, we'll sho...

In this episode, Brian and Liz Fullerton sit down for a candid conversation about their recent life changes, from personal milestones to business growth. They share insights on balancing family and entrepreneurship, lessons learned from running their lawn care business, and how they're navigating the ups and downs of life. Tune in for an authentic and inspiring update from the Fullertons!  Registe...

In this episode, we dive into the Equip Expo 2024, sharing five essential tips to help you make the most of your visit. From planning your schedule and networking with industry leaders to exploring the latest equipment and tech, we cover everything you need to know to navigate the event efficiently and walk away with valuable insights. Whether you're a seasoned pro or a first-time attendee, this e...

Today we're delving into the 80/20 principle and what it means to prune to create room for growth! We talk about how less is more, not necessarily so we can do less, but so we can do MORE with that bandwidth that we open up.  Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax   Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Brian's Lawn Maintenance...

Get ready to plow through the midweek grind with today's exciting episode! We're diving into everything you need to know as fall turns to winter—snow plowing strategies, smart pricing, securing profitable contracts, and gearing up for the busy season ahead. Plus, we'll talk about Lawntrepreneur Academy tickets and why you don't want to miss out. Whether you're prepping your business for the snow r...

Today, we're excited to welcome Kory Ballard, the visionary founder of Perficut Site Management and Ballard Products. Kory reveals some remarkable untold stories behind the growth of both businesses and shares his deep passion for success. He offers a candid look at the dedication, hard work, and sacrifices required to excel at the highest levels. Lawntrepreneur Academy LIVE 2024 Purchase The Whol...

Today, we're joined by Zach Blakey, owner of Green Visions LLC, out of Columbia, MO. Listen in as Zach shares his entrepreneurial journey of growing a business, losing it all, and building it back up in a 5-year period. Zach has his legs under him again and has his sights on good growth for the coming years. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax   Get Brian's Free Newslet...

Today, we're phoning Keith Kalfas and Caleb Auman to hear their best power moves and transitions to close a sale. While "not selling, selling" is my approach to the sales process, we still need to learn the art of the pivot and how to close to get the job. Part 2 of 2. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax   Get Brian's Free Newsletter https://www.lawntrepreneuracademy.co...

Today, we're phoning a few peers in the industry to hear their best power moves and transitions to close a sale. While "not selling, selling" is my approach to the sales process, we still need to learn the art of the pivot and how to close to get the job. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax   Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Member...

Today, Tanner Kenison, owner of Greenspace Lawn Care, joined us today out of Waxhaw, North Carolina. Tanner is 27 years old but built an incredible team of over a dozen guys, leading to six full-time maintenance crews. Listen in as he shares his story of getting into the green space and his building blocks to capture revenue twelve months a year.   Lawntrepreneur Academy LIVE 2024 Purchase The Who...

Today's podcast is about having compassion on your fellow man, and while this community is special to me. If you're feeling led to give to this individual who was down on his luck and had a terrible fire, please do so with the link below:  https://tinyurl.com/ 5b3nc97r Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax   Get Brian's Free Newsletter https://www.lawntrepreneuracademy.co...

Today, we're discussing the importance of niche services and how they can help to create a profitable business and stir future growth. The riches are in the niches, they say, and there are a bunch of niches in this industry that can help you to command top dollar and become highly profitable. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax   Get Brian's Free Newsletter https://www....

In today's episode we share the audio from 2 of Brian's most powerful Snow Removal Pricing videos on the Brian's Lawn Maintenance YouTube Channel. Get ready to learn how to better price snow removal services and what tools are available to help you better understand how to adjust pricing based on the market and client needs. How WE Price SNOW REMOVAL! 100% TRANSPARENT PRICING - YouTube Video EXPER...