Full Fat Marketing

MrBeast built Feastables into a $250 million chocolate brand in three years. No heritage. No legacy distribution. Just an audience primed before the product existed. In this episode I break down what the Feastables strategy teaches every food and drink founder about building demand before you build distribution. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founder...

Why do people happily pay premium prices for some brands while ignoring cheaper alternatives?  In this episode of Full Fat Marketing , Leonora breaks down pricing psychology, perceived value, and why customers buy justification, not just products. A must-listen for founders, hospitality brands, bakeries, and anyone struggling with pricing. ⭐ If you enjoyed the episode, please leave a rating and r...

Discounts can boost sales fast… but they can also train customers to never pay full price again.  In this episode of Full Fat Marketing , Leonora explains why discounting becomes addictive, how it hurts margins and brand value, and what smarter brands do instead to grow without constant promo codes. Ideal for founders, ecommerce brands, restaurants, and marketers. ⭐ If you enjoyed the episode, pl...

Healthy food branding used to feel like a punishment.  In this episode of Full Fat Marketing , Leonora breaks down how Rude Health made healthy food stylish, desirable, and culturally relevant. Perfect for founders, marketers, and food brands wanting to understand stronger branding and customer loyalty. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discov...

In this episode of Full Fat Marketing , Leonora breaks down the real reason your content gets ignored, and why blaming the algorithm is often the easiest excuse in the room. Using Chipotle as a real brand example, she unpacks why strong content is rarely random, how the best brands build campaigns people actually care about, and why most business content is not hidden… it’s rejected. ⭐ If you enj...

In this episode of Full Fat Marketing , Leonora breaks down what the rise of Little Moons actually teaches founders about viral growth, why attention and retention are not the same thing, and why hype alone does not build a stable business. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. And if you’re building a food, drink or hospitality...

In the Full Fat Markeing Podcast , award-winning F&B brand strategist Leonora serves up bite-sized strategy for food, drink and hospitality brands tired of fluff, trends, and semi-skimmed marketing advice that sounds clever but sells nothing.  Expect sharp breakdowns of real brands, pricing, loyalty, brand strategy, and the uncomfortable truths most marketers would rather not tell you.