Full Battery Media

In this episode of the Full Battery Media Podcast, we sat down with Leejon Killingsworth to break down what most creators and businesses get wrong about attention.  It’s not about posting more or trying to beat the algorithm, it’s about clarity, positioning, and building something people actually care about. We dive into how Coyote Ugly became a global brand, why most marketing is just short-term...

On this episode, Mia Silverio - a Research Lead at Prof G Media joined me to talk about storytelling, and within minutes we went from laughing about dodging motorcycles in Saigon to nearly crying over Thai insurance commercials that hit harder than most feature films. What makes a story actually stick with you instead of just being more noise in the feed?  Mia broke down the specifics effect and h...

In this episode, I sit down with Milan Bozic, a thumbnail strategist who has spent the last two and a half years working with some of the biggest names in the health content space to break down exactly why most creators are leaving massive growth on the table by ignoring their packaging.  Milan walks me through why thumbnails are so much more than pretty designs, they're mini containers that...

In this episode, I sit down with James Cook, founder of Foster Studios in London, to talk about what it really takes to build a sustainable video production business, and why chasing cinematic perfection might actually be getting in the way of results.  James walks me through his unconventional path into the industry, from nearly failing his GCSEs to filming for Crystal Palace FC, to launching his...

I sat down with Mark Maziarz, a creative director with over two decades of experience building campaigns for some of the biggest youth brands in the world, and what he shared completely reframed how I think about building something that lasts.  We got into why consistency isn't just a buzzword - it's literally the only thing standing between you and the thing you're trying to build....

In this episode, I sit down with Nate Stone, CEO of DittoDub, to talk about how AI dubbing is changing YouTube growth, global content strategy, and the future of multilingual creators. We get into how creators can translate their videos into multiple languages while keeping their real voice, emotion, and authenticity intact, why dubbed content can actually increase average view duration, and how e...

I sat down with Emily Lam, a graphic designer and visual storyteller with over 20 years of experience, and we went deep into what actually makes design work in today’s world.  We talked about why originality is becoming more valuable than ever, how studying masters like Michelangelo can shape your creative thinking, and why so many creators get stuck copying instead of building something truly the...

In this episode, I sit down with Ted Sperling, lead writer behind one of the biggest YouTube creators in the world, and we break down what actually makes content work today.  We get into the real difference between traditional screenwriting and writing for YouTube, why the first few seconds matter more than anything, and how simple ideas can still feel fresh if you understand story, tension, and h...

I sat down with Christopher Phin to dismantle the idea that we’re just "content creators" in a digital factory. Chris nailed it: we are Pan-Narrans, the storytelling chimps. We’ve been sitting around fires, and now microphones, sharing truths to make sense of a chaotic world. We dived into why a motorcycle trip isn't just about the bike, but a son honoring his father, and how shifti...

For this episode, I sat down with Chad A. Marshall, founder and creative director of Threat Culture Media, and we got into what actually makes content connect in a world flooded with polished noise, AI shortcuts, and empty branding.  We talked about why so many creators get stuck overthinking gear, budget, and production value when the real issue is usually confidence, clarity, and having a story...

In this episode of the Full Battery Media Podcast, I sit down with YouTube strategist Jeremy Vest to talk about what actually makes a YouTube channel grow in 2026, and it is not just thumbnails, hacks, or chasing the algorithm.  We get into why most creators fail because they think like creators instead of business owners, why niche clarity matters more than most people realize, and how the right...

In this episode, I sit down with a Business Editorial and Advisory Specialist Damian Ghigliotty to talk about what it really takes to build trust, create fact-based content, and grow a brand without selling your soul to hype.  We get into authenticity in marketing, why credibility matters more than ever, how journalism shaped Damian’s approach to business writing, and why so much modern content fa...

In this episode of the Full Battery Media Podcast, I sit down with YouTube educator Nick Nimmin for a real conversation about what it actually takes to grow on YouTube.  We talk about why new creators need to start with a clear purpose before they ever hit record, how niching down can help you grow faster, why chasing the algorithm is the wrong move, and what creators should focus on instead if th...

In this episode of the Full Battery Media Podcast, I sit down with executive coach and former content marketer Jewel Kim for a real conversation about content creation, burnout, mindset, and what actually makes content work.  We get into why so many creators and founders quit too early, why content without personal purpose falls flat, and how building an audience takes way more than chasing quick...

In this episode of the Full Battery Media Podcast, I sit down with James Colistra, founder of Wonderfish, to talk about why podcasting is still one of the most powerful tools in the creator economy. James shares his journey from working at major media brands like Forbes and The Economist to building a podcast booking agency that helps founders, CEOs, and expert-led businesses get on the right show...

In this episode of the Full Battery Media Podcast, I sit down with Becky Isjwara, a YouTube producer who went from financial journalism and banking into the creator economy, now helping power one of the biggest productivity channels on YouTube.  We talk about how she made the jump from corporate life into content, why the future belongs to people who understand that every business is now competing...

In this episode of the Full Battery Media Podcast, I sit down with returning guest Frank Anthony Ruiz, a sound supervisor at Zeus Network, to geek out on the evolution of audio and music formats, vinyl, cassette tapes, CDs, iPods, and today’s streaming-first world.  We talk about why physical media is making a comeback, what gets lost when everything is compressed and normalized, and why “owning”...

In this episode of the Full Battery Media Podcast, I sit down with brand consultant Alexandra Solomon to talk about the real work behind building a personal brand and a business brand that actually sticks.  We get into why most founders and creators lose momentum, because they start creating content without a clear why, a clear audience, or a clear point of view, and how that turns into trend chas...

In this episode of the Full Battery Media Podcast, I sit down with Sara Sampey from BS Creative to talk about the real craft behind video production, short form content, and modern storytelling.  We get into how creators underestimate responsibility, why great footage still fails without a clear story, and how the shift to vertical video and TikTok style formats did not change the core skill, it j...

In this conversation with Arman Zaidi, we break down what the MrBeast era really teaches creators, not hype, but fundamentals that actually move the needle. We talk about compounding effort and why showing up again and again is the real advantage, even when your early videos are rough and you are still finding your voice. Arman shares what changed for him when he stopped treating content like a lo...

In this episode of the Full Battery Media Podcast, I sit down with Derek Stamberger, a post coordinator working inside a massive YouTube production environment, and we talk about what really makes content work when the scale gets crazy.  We get into how story shows up in raw footage, why pacing and timing can change everything by a frame or two, and how on screen chemistry can carry a video farthe...

Social media strategist and content director Josh Medlin breaks down what actually drives organic growth, without the overcomplicated guru noise. Josh shares how he went from stealing a Sony handycam as a kid to building a content marketing agency, then scaling short-form strategy while working with Alex Hormozi, including massive quarterly view growth and a year that ended around 1.5B views. In t...

In this episode of the Full Battery Media Podcast, I sit down with Jess Warshaver, a social media marketing manager with a tech background in employee communications, culture, and internal storytelling, who is now focused on social strategy, thought leadership, and studying media, culture, and society at the University of Glasgow.  We get into why storytelling is really about the audience, not the...

In this episode of the Full Battery Media Podcast, I sit down with YouTube strategist and consultant Siarra Stout to break down what actually makes videos grow on YouTube, especially when it feels like you are doing everything right and still not getting views.  We talk about the psychology of the click, why you only get a few seconds to confirm the viewer’s choice, and how the thumbnail, title, a...

In this episode of the Full Battery Media Podcast, I sit down with Eric Villa, a YouTube growth strategist who helps build major channels, including work connected to MKBHD and The Studio Channel.  We talk about what it actually takes to grow on YouTube in 2026, why trust is earned through real credibility, and how creators should think about content strategy like an efficient market. Eric breaks...