Fuelling Foodies: The Food Marketing Podcast

Scaling a premium food brand sounds exciting… until you actually have to do it. Because growth often brings pressure. More volume. More demand. More complexity. And with that comes the risk of losing the very thing that made customers fall in love with your product in the first place. In Episode 24 of Fuelling Foodies: The Food Marketing Podcast , Kate sits down with Amanda Ringelberg , CEO of Gra...

Most food & drink brands don't have an influencer marketing strategy. They have a gifting list. Free product gets sent out. A few stories get posted. Everyone feels busy. But sales? Not so much. In Episode 23 of Fuelling Foodies: The Food Marketing Podcast , we unpack what influencer marketing actually looks like in 2026, and why so many brands are still getting it wrong. Because influencer ma...

Most premium drinks brands don’t fail because of the product… they fail because they can’t stand out. And in a category like gin, where every bottle looks beautiful on the shelf, that’s a serious challenge. In Episode 22 of Fuelling Foodies: The Food Marketing Podcast , Kate sits down with Howard Davies , Co-Founder of Salcombe Gin , to unpack how the brand became one of the UK’s most recognisable...

Brands don’t stall in Q4. They stall in Q2… and only realise it later. While many food & drink brands wait until peak season to scale, smart brands use Q2 to build the foundations that drive predictable growth later in the year. In Episode 21 of Fuelling Foodies: The Food Marketing Podcast , we break down what food & drink brands should actually be focusing on between April and June - what...

In this episode of Fuelling Foodies: The Food & Drink Marketing Podcast , Kate sits down with Harriet, Co-Founder and Marketing Director of Penrhos Spirits - a beautifully British farm-led gin brand turning wonky fruit into premium spirits. What started as a farming problem, £30,000 worth of unsellable strawberries, became the foundation for a challenger gin brand now stocked nationally in Sai...

Email has been declared “dead” more times than we can count. But inside strong eCommerce food & drink brands? It’s still driving 25-40% of total revenue, and often the highest margin revenue too. In Episode 19 of Fuelling Foodies , we go deep into what’s actually converting in 2026 and why email remains the most controllable, profitable channel you own. Here’s what we cover: Why “email is dead...

Non-alcoholic wine is one of the fastest-growing categories in food & drink, but it’s also one of the most misunderstood. In this episode of Fuelling Foodies , Kate sits down with Fiona & Alex, founders of Vino Zero , to unpack what’s really happening inside the non-alc wine space, from quality and consumer scepticism to explosive category growth and bold founder decisions. From landing th...

Launching a new product is risky, especially in snacking. In this episode of Fuelling Foodies: The Food Marketing Podcast , Kate sits down with Louise, Founder of Popcorn Kitchen , to unpack the real story behind the launch of Crunch Corn - from spotting white space in the savoury snacking market to building momentum in Q1 and beyond. This is a founder-level conversation about innovation, timing,...

January is loud. Predictions. Hot takes. New “rules” every week. But heading into 2026, what we’re seeing across food & drink brands isn’t noise - it’s pressure. Pressure to grow. Pressure to be everywhere. Pressure from founders who’ve done the “right” things… and still aren’t seeing the results. So in this episode of Fuelling Foodies: The Food Marketing Podcast , we're cutting through the ch...

Taking on the giants of big food isn’t easy… but that’s exactly what Paul Brown did. In this episode of Fuelling Foodies: The Food Marketing Podcast , Kate sits down with Paul Brown, founder of BOL Foods , to unpack how he turned bold decisions into one of the most exciting growth stories in food & drink. Here’s what we cover: The BOL origin story - where it all started, the mission behind the...

TikTok isn’t about going viral anymore... it’s about creating content that sells . In this episode of Fuelling Foodies: The Food Marketing Podcast , Kate sits down with Laura and Phoebe to break down the TikTok Formula that food & drink brands are using right now to build reach, community, and revenue. Here’s what we cover: Why TikTok still wins for food brands : discovery, community, authenti...

Mission isn’t just a buzzword - it’s the backbone of great marketing. In this episode of Fuelling Foodies: The Food Marketing Podcast , Kate sits down with Amy from Hunter & Gather about building a purpose-led brand that drives genuine community and commercial results. Here’s what we cover: The Hunter & Gather story: from education-first platform to avocado mayo & oil, and a cross-cate...

Scaling can feel daunting, but it doesn’t have to drain your budget. In this team episode of Fuelling Foodies: The Food Marketing Podcast , Kate, Laura and Phoebe break down how food & drink brands can scale smart when cash is tight. From lo-fi content that outperforms polish to ads that convert on small budgets and email as the highest-ROI channel, this is a no-fluff guide to scaling sustaina...

From cocktails mixed by the sea to navigating the highs and lows of scaling, Tim & Ria’s story is proof that you don’t need all the answers to grow a brand with heart. In this episode of Fuelling Foodies: The Food Marketing Podcast , Kate sits down with Tim and Ria, co-founders of Bar Buoy Cocktails , proudly crafted on the Devon coast. We dig into provenance, quality, seasonality, and the rea...

Q4 is here, and it can make or break your year. In this episode of Fuelling Foodies: The Food Marketing Podcast , Kate, Laura, and Phoebe unpack the real tactics we’re using with food & drink brands right now to drive Christmas sales, protect margins, and finish 2025 strong. From planning last delivery dates to building bundles, structuring ads that convert, and levelling up email and website...

Q4 can make or break a brand, and for The Cornish Cheese Co, it was the turning point. In this episode of Fuelling Foodies: The Food Marketing Podcast , Kate sits down with Ben Stansfield, who has just gone all in on running the business full-time after their most successful Christmas yet. Here’s what we cover: The Q4 campaign that turned handmade cheese into record-breaking sales How email &...

Paid ads! Love them or loathe them, they’re still one of the fastest ways to grow your food brand... but only if you do them right. In this episode of Fuelling Foodies: The Food Marketing Podcast , Kate is joined by Laura and Phoebe to cut through the noise and share the paid social strategies that are really working in 2025. From common mistakes to winning formulas and budget hacks, this is the n...

What if local could be the reason your customers keep coming back? In this episode of Fuelling Foodies: The Food Marketing Podcast , Kate sits down with Tom from Greendale, a family-run Devon farm shop that’s proving just how powerful community-led marketing can be. From launching their own Love Local Festival to turning sourcing stories into brand loyalty, Greendale has built more than just a foo...

Would you turn down Steven Bartlett after landing a deal on Dragons’ Den? That’s exactly what Will Little from Little’s Coffee did. In this episode of Fuelling Foodies: The Food Marketing Podcast , Kate sits down with Will to share the unfiltered, behind-the-scenes story of growing Little’s Coffee from a family-run Devon roastery into a £4.75M+ retail and D2C success story . From navigating TV exp...

Still stuck posting every day with zero sales to show for it? You’re not alone. In this episode of Fuelling Foodies: The Food Marketing Podcast , Kate is joined by KW Marketing’s own Phoebe and Laura to bust the biggest myths we keep hearing about social media. From “just post more” to “engagement is everything,” it’s time for a reality check. Because while the game has changed, most food & dr...

What does it really take to grow a food brand through content in 2025? No fluff. No filters. Just real strategy that works. In this episode of Fuelling Foodies: The Food Marketing Podcast , Kate sits down with Hannah Wilding , the powerhouse behind Bold Bean Co ’s killer content strategy. From scaling the brand to 115K+ followers to landing collabs with Jamie Oliver and Tim Spector, Hannah’s appro...

No fluff. No filters. Just the truth about how email can actually drive revenue for your food brand. In this episode of Fuelling Foodies: The Food Marketing Podcast , host Kate Williams teams up with Laura and Phoebe from the KW Marketing team to break down what it really takes to make email marketing work. Forget the outdated advice and overhyped tactics, we’re diving deep into the proven strateg...

What does it really take to grow a food brand from scratch and challenge the big players on shelf? In this episode of Fuelling Foodies: The Food Marketing Podcast , we’re joined by Cathy Moseley , founder of Boundless Activated Snacks - a brand that’s tearing up the rulebook on what healthy snacking can look like. From walking away from a city job to landing listings in Tesco and Waitrose, Cathy’s...

No fluff. No BS. Just the truth about what actually works in food marketing. In this debut episode of Fuelling Foodies: The Food Marketing Podcast , host Kate Williams and the KW Marketing team are flipping the script on what you think grows a food brand. From why social media won’t drive direct sales (yep, we said it), to why email marketing is STILL one of the top revenue drivers in 2025 - we’re...