Frontier Marketing Co.

Frontier FM

Business EN ↓ 83 episodes

What is the best way to fundraise for your charity? Join the Frontier team in their pursuit of being good marketers as they explore how current trends in society affect the charity world. Get your questions answered by sending your topic to junkmail@frontier.io.

Be sure to visit the podcast's website and support the creator: www.frontier.io

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Frontier Marketing Co.

Episodes

Donor Fatigue! Is It Real?, Ep #8 13.10.2020 48:13

Where is the balance of great stewardship and ask frequency? Matt is back to help Ben explore the subject of donor fatigue and how to prevent it.

Reflecting on 10 Years of Fundraising, Ep #7 08.09.2020 36:18

Matt is out exploring the Ontario wilderness and left Ben solo! Ben spends this time to reflect on the last 10 years of Frontier, the journey he has had, and how fundraising and donor attitudes have shifted.

Print Isn't Dead: Acquisition and Strategy During COVID Times, Ep #6 08.09.2020 49:40

Junkmail is alive and thriving! Thanks to the research of Innes Purdue, Ben and Matt delve deep into the benefits of print acquisition and how to select the winning rental list.

Social Media for Charities, Remarketing, and Rebranding, Ep #5 21.08.2020 53:25

Social media of an organization can be difficult to navigate, as a brand itself isn't looking for social connection. So how does a charity engage online with its donors and is social media the best way forward for your organization? Ben and Matt discuss on this episode of Frontier FM

Gen X Donors, Online Giving in 2020, and Digital Trends, Ep #4 27.07.2020 54:07

It's safe to say COVID-19 has forced the world into digital spaces whether they were ready or not. But what will the impact be for the fundraising community? On this episode of Frontier FM, Matt and Ben explore the latest digital trends, the rise of Gen X donors, and how subscription culture will impact online giving in 2020 and beyond. You will want to hear this episode if you are interested in...

Who is Your Neighbor in 2020 and Upgrading Your Donors, Ep #3 24.06.2020 40:01

In this episode, Ben explores the interconnectedness of us all. How is our lack of distractions during a pandemic leading us to seek out connection? Matt picks Ben's brain about how this affects international development and civic charities. Has subscription culture affected the way charities review donor giving?

Making Money but Spending Less, Sabbath Week, and Long Form Letters, Ep #2 15.05.2020 40:23

Frontier Marketing is taking a week off! Before Sabbath Week, Ben and Matt discuss what's so appealing about long-form donor appeals and the power of storytelling.

Leadership, Conditioning, and Buck Slips, Ep #1 14.05.2020 41:23

In Frontier's new Podcast, Ben Johnson and Matt Hussey discuss the religion of Direct Mail, and why it's become an important piece of fundraising. Are charity organisation's responding to COVID-19 directly? What if they aren't directing contributing to relief efforts, is it still relevant for them to discuss this with their donors? Ben and Matt dive in-depth into the research about these topics.