Frontier Marketing Co.

Frontier FM

Business EN ↓ 83 episodes

What is the best way to fundraise for your charity? Join the Frontier team in their pursuit of being good marketers as they explore how current trends in society affect the charity world. Get your questions answered by sending your topic to junkmail@frontier.io.

Be sure to visit the podcast's website and support the creator: www.frontier.io

Author

Frontier Marketing Co.

Category

Business

Podcast website

www.frontier.io

Latest episode

Jul 9, 2025

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Episodes

Rolling Out the Welcome (Series) Matt, Ep #33 29.11.2021

Making a great first impression is important for any brand or organization, charities included! And in the digital age, there is no better way to do that than with an email welcome series. On this episode, Matt takes the helm to discuss welcome series best practices, pitfalls, and how to turn a donor's first few emails into a life-long relationship.    You will want to hear this episode if you are...

Negotiations Ninja Teaches Charities How to Get Better Deals, Ep #32 15.11.2021

Let's face it: most people are terrible at negotiating. They let the fear of conflict keep them from asking for exactly what they need. It's time to stop settling and start negotiating! On this episode, Ben sits down with Mark Raffan of Negotiations Ninja to discuss the importance of negotiating personally and professionally in the charity world as well as tips for anyone to become a master negoti...

Facebook's Shadowside and The Cookie Monster, Ep #31 01.11.2021

Facebook is making headlines again for all the wrong reasons and Matt and Ben are here to talk about it. On this episode, the guys dive into why Facebook isn't the digital fundraising home it seems to be, how to cultivate generosity during the pandemic, and why pre-selected donation amounts can hinder online giving.   You will want to hear this episode if you are interested in... Pop culture check...

Joshua Harris Talks About Faith Deconstruction and How To Clarify Your Message, Ep #30 18.10.2021

Deconstruction is an altogether popular and controversial buzzword found in church spaces lately. Even though many find the process helpful on a personal level, it can be scary to go through when you still work for organizations that make it feel as though believing the same thing spiritually is a loose requirement. On this episode, Ben interviews former pastor Joshua Harris about his deconstructi...

Cultivating Change Through Language and Community-Centered Fundraising with Nicole Mucci, Ep #29 04.10.2021

Nicole Mucci of Union Gospel Mission joins Ben to discuss how she helped pioneer a brand update to adopt person-centered and trauma-informed language at her organization. They take a deep dive into the impact of language, the power of personal stories, and the growing shift from donor-centered to community-centered fundraising.   You will want to hear this episode if you are interested in... Getti...

Welcome to Fall (Catch-Up Edition), Ep #28 27.09.2021

As leaves begin to change and the weather begins to cool, Matt and Ben want to help listeners get ready for the Fall fundraising season. On this episode, the guys take some time to catch up while also discussing the best language to frame fundraising appeals, why donors give, and why they don't. Start the season off right with another great episode of Frontier FM!   You will want to hear this epis...

Legacy Giving with Julia Magnuson-Ford of PG Growth, Ep #27 13.09.2021

Do charities need legacy giving strategies? Spoiler alert: YES! On this episode of Frontier FM, Ben is joined by Julia Magnuson-Ford to discuss some of the best practices for effective legacy giving cultivation and the conversations fundraisers can't afford to avoid.   You will want to hear this episode if you are interested in... Getting to know Julia Magnuson-Ford [1:04] What it means to outsour...

Writing Donor Newsletters the Right Way, Ep #26 31.08.2021

Fundraising content should be raising money for the charity. If not, then it's just communication. Newsletters should be no exception! On this episode of Frontier FM, Matt and Ben dive into all things donor newsletter as they discuss effective newsletter content, working newsletters into an overall fundraising strategy, and who should receive newsletters in the first place.    You will want to hea...

Tim Kachuriak of NextAfter Talks Online Optimization, the Digital Frontier, and Generosity, Ep #25 16.08.2021

The O.G. digital fundraiser, Tim Kachuriak, joins Ben for a multi-faceted conversation on all things digital marketing. The two discuss how Tim built his company NextAfter from the ground up, the fallout from Apple's security update, and what's next for marketers exploring the digital frontier. This is a can't miss episode filled with sage wisdom and insight from a pioneer of fundraising!   You wi...

QR Codes in Fundraising and Marketing Are Relevant!, Ep #24 26.07.2021

What are QR Codes? How do they work? Can they help increase the effectiveness of a fundraising campaign? These are the questions that charities and marketers alike should be asking! Join Matt and Ben on this episode of Frontier FM as they explore the answers and share their thoughts on how QR Codes could impact the future of fundraising.   You will want to hear this episode if you are interested i...

The Language Of Effective Faith-Based Fundraising, Ep #23 12.07.2021

Community faith-based fundraising is about more than a culture of praise and prayer. While those things are good, much of the success faith-based organizations find in this area can be attributed to learned technical skills. Specifically, language and communication skills. Frontier has spent the last 11 years helping clients speak the language of effective faith-based fundraising. Matt and Ben wan...

Hot Vaxxed Donor Summer, Ep #22 28.06.2021

Matt and Ben are vaxxed up and ready for the summer of 2021! Are you? On this episode of Frontier FM, the guys keep it short and sweet while talking about several things from old Netflix shows to how COVID has changed the international fundraising community. They also discuss how the imminent "Hot Donor Summer" might affect fundraising efforts in the future. It's a quick, fun episode that you don'...

Error Will Robinson!, Ep #21 31.05.2021

To err is to be human. Have you ever made a mistake that felt like a grave error? How as a team do you manage that failure? Is there a positive in the mess? Matt and Ben tell stories of failures and errors they have experienced and how they were able to handle them.   You will want to hear this episode if you are interested in... Gearing up for a great Sabbath Week at Frontier [1:23] An important...

Marketing News Canada with Darian Kovacs, Ep #20 18.05.2021

The microphone gets turned onto Ben this episode when Darian Kovacs from Jelly Marketing and Marketing News Canada interviews Ben about Frontier and his history with making charities successful.

Shout Out to the Volunteers!, Ep #19 05.05.2021

Is volunteering a form of giving? Matt and Ben dedicate this episode to all the volunteers out there, and how charities can make an exciting next step with their volunteers to transform into donors.

Giving Versus Philanthropy, Ep #18 07.04.2021

Ben is joined by Mark Petersen from Stronger Philanthropy. With some reminiscing, they also delve into the Enneagram, the work world, and major donors.

Use Your Voice and Thank Your Donor, Ep #17 24.03.2021

Need some new ideas to make 2021 the best fundraising year yet? Matt and Ben delve into a few of the systems that Frontier uses to increase donor engagement and acquire new donors for their clients. They also answer listener questions from the mail bag. Buckle up for another great episode of Frontier FM!   You will want to hear this episode if you are interested in... St. Patrick's Day COVID pulse...

What Does a Long-Term Donor Look Like for a University?, Ep #16 15.03.2021

Matt and Ben are going back to school on this episode of Frontier FM! The two discuss their own university experiences, the challenges higher education organizations face when trying to fundraise, and what the ideal donor program looks like for a university.   You will want to hear this episode if you are interested in... Finding the pandemic's silver linings [0:40] Baseball cards, cryptocurrency,...

Has Collaborating Online Affected the Way We Work With Charities?, Ep #15 11.02.2021

Matt and Ben discuss current online trends that have led to effective change in our society. Does this impact fundraising for charities and online giving?

A New Year and a New Frontier, Ep #14 25.01.2021

2020 is finally over! And while it was certainly a year of surprises for the world, not all of them were bad. Specifically for the charity world. On this episode, Matt and Ben reflect on the surprising outcome of last year, the possibilities of 2021, and the emerging trends that could shape the year to come.   You will want to hear this episode if you are interested in... Matt's latest read and wh...

Looking Ahead to 2021 and Reflecting on 2020, Ep #13 04.01.2021

Have charities been affected by the 2020 phenomena? Ben and Matt sit down to predict the total end-of-year amounts for charities across Canada and look at what this year has taught them for fundraising in the future.

What Happens When You Leave All Your Fundraising to the Final Days of the Year?, Ep #12 08.12.2020

How does a charity maximize its end of the year giving potential? Matt and Ben take a deep dive into year-end fundraising strategies, the idea behind "Giving Tuesday", and what year-end campaigns look like for Frontier in 2020. It's time to get as enthusiastic as Matt's Enneagram type about wrapping up the year right!   You will want to hear this episode if you are interested in... What's up with...

10 Years at Frontier and How Our Match Campaigns Have Changed Over Time, Ep #11 30.11.2020

Ben has turned 10 years old! At least in Frontier Years. Matt and Ben also get to talk about the new venture they are exploring with webinars and jump into the Junk Mail and answer a question about premiums.

Why is the Enneagram and Birkman Important for Us?, Ep #10 09.11.2020

Special guest Sarah Krzymowski joins Ben to discuss why Frontier uses the Enneagram as a tool for a better understanding of donors.

Using Your Donor's Name and Year-End Charity, Ep #9 26.10.2020

Where is the balance of great stewardship and ask frequency? Matt is back to help Ben explore the subject of donor fatigue and how to prevent it.

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