From the Lab to the Web

Episode description In this episode of From the Lab to the Web , Sébastien Simoncelli explains why Substack can become a powerful growth engine for life sciences founders. He walks through how to turn complex science into trust, how to position your newsletter clearly, and how to launch with intention instead of improvisation. You’ll learn how Substack helps you reach the right readers, investors,...

In this episode of From the Lab to the Web , I’m joined by Christopher Caudle to unpack a question many life science founders struggle with: how do you attract investor attention on LinkedIn without sounding salesy or out of place? We talk about why great science often fails to get funded, the communication gap between founders and investors, and how LinkedIn fits into the fundraising journey. Chr...

What does it really take for a PhD to transition out of academia and build visibility on LinkedIn, without feeling fake, pushy, or uncomfortable? In this episode of From the Lab to the Web , I sit down with Elena Hoffer , founder of Alma.me , who built a following of over 130,000 people by speaking directly to researchers navigating careers beyond academia. We talk about what pushed her to start p...

These last months, people complained about LinkedIn because: The reach is lower than ever. The quality of the content is getting worse. Many want to quit because it's not worth their time and energy. But is it true? In this episode, Sébastien Simoncelli will explain the possible scenarios for LinkedIn and why it's still worth staying there. He will also explain the alternatives and why you...

Shruti Bhide joins Sébastien to break down what ghostwriting really looks like for biotech founders and scientists. She explains how to turn expertise into clear stories, why most leaders struggle to communicate their value, and how ghostwriters help them save time while standing out online. If you want a sharper voice, better content, and a way to share your ideas without spending hours writing,...

In this episode of From the Lab to the Web , I sit down with Philipp Baaske , founder and CEO of Nanotemper Technologies and Vice President for Entrepreneurship at LMU Munich . Philipp shares how he went from being a sceptical scientist to one of the most followed biotech founders on LinkedIn. He explains why storytelling is not marketing fluff , but a powerful way to make complex science understa...

Can humour and science really mix? In this episode, Martina Neuville joins Sébastien to talk about how she built a strong voice on LinkedIn by making people laugh, without losing credibility. From her days in the lab to leading sales, Martina shares how humour helped her connect, grow her network, and make science more human. If you’ve ever wondered how far you can go with humour in a serious indu...

How can scientists cut through the noise of misinformation and make their work accessible to everyone? In this episode of From the Lab to the Web , chemist and innovation leader Simon Maechling shares why he started posting during COVID, how he balances accuracy with attention on LinkedIn, and why he believes scientists have a responsibility to show up online. If you’re a researcher, founder, or l...

What happens when a structural biochemist becomes a skincare founder and decides to take TikTok and Instagram by storm? In this episode, Dr. Pragya Sharma shares how she built Grand Lab from her grandmother’s struggle with psoriasis, why she believes scientists (not influencers) should lead the conversation in skincare, and what she’s learned from posting hundreds of raw, unpolished videos online....

In this episode of From the Lab to the Web , Sébastien Simoncelli welcomes Benjamin McLeod , a molecular biologist turned biotech communicator and ghostwriter for life science executives. Benjamin shares his journey from working in cell and gene therapy production to helping executives translate their science into compelling content on LinkedIn. He explains why the old idea that “the science speak...

In this episode, we explore the overlooked power of visual communication in life sciences. Lara Laghetto joins us to explain why great scientific visuals go beyond accuracy—and how biotech, pharma, and medtech companies can use design to connect, stand out, and stay consistent across platforms like LinkedIn. We cover: What separates a “good” visual from one that builds brand recognition The most c...

It was so inspiring to chat with Katie Bashant Day for this episode. In this episode, you will learn: 1. Why posting twice a week beats posting five times if you focus on value 2. How introverted scientists can still thrive online 3. The kinds of LinkedIn content that actually move the needle in biotech 4. Real stories of unexpected wins from simply sharing what she’s learning Don't hesitate t...

In this episode, you will discover: 1. What happens to X in 2025? 2. How are life sciences companies using it? 3. What are the Pros and the Cons? 4. The best practices to maximise your strategy on X. These insights will help you to make the best decision for your life sciences company. If you need more information, don't hesitate to message me at ssimoncelli@mywebtechcare.com Your feedback and...

X still has visibility. Bluesky has depth. Which one is right for your biotech? In just 10 minutes, learn how to: ✅ Audit your presence on X ✅ Evaluate Bluesky’s potential ✅ Build a smart multichannel strategy Clear checklists. No fluff. Tactical insight for biotech leaders. 👉 Ask your questions and provide feedback in the comments. 😉 Contact me for help at ssimoncelli@mywebtechcare

Ian Wilkinson posts regularly on LinkedIn, and his content generates a lot of engagement and some opportunities. Discover his secret in this episode. There is so much to learn from him. Enjoy! 😉

In this second episode, you will learn everything about the algorithm, especially on LinkedIn: 1. How does it work? 2. What pitfalls should you avoid? 3. How could you stay updated about it? Don't hesitate to ask more questions in the comments. People and organization quoted in this episode: - Richard van der Bloom (link: https://www.linkedin.com/in/richardvanderblom/) - Just Connecting (link: htt...

In this first episode: 1. Why do I create "From the Lab to the Web"? 2. Why do so many life sciences companies struggle with social media? 3. What are we going to talk about in this podcast? Your suggestions and feedback are welcome. Don't hesitate to send me an email at ssimoncelli@mywebtechcare.com