From Idea to Asset with Timothy Menasco

Think you own your logo because you paid a designer for it? Think mailing yourself a copy of your work protects your copyright?  Wrong, and these mistakes could cost you your business. In this episode, we break down the 5 most dangerous intellectual property myths that founders, creators, and small business owners fall for every day. These aren't obscure legal technicalities, they're misun...

Most intellectual property never earns a dime not because the idea is bad, but because it was never developed to be licensed. In this episode, I break down the top 5 strategies for building IP that companies actually want to license and pay for. Whether you're an inventor, founder, or business owner sitting on an idea, these are the strategies that separate worthless IP from real licensing dea...

You had the idea first. But that won't matter much if you can't prove it, or protect it. In this episode, we break down the top 5 ways to protect your ideas, from the moment they're just a spark to the point where they're driving real value in your business. Whether you're a founder, creator, inventor, or small business owner, these are the practical strategies that keep your b...

Most companies treat intellectual property like paperwork. The smartest ones treat it like a competitive weapon. In this episode, Timothy Menasco (Partner at Harter Secrest & Emery LLP) breaks down the top 5 IP management strategies that sophisticated, market-leading companies use to protect their ideas, outmaneuver competitors, and turn patents, trademarks, and trade secrets into real assets...

Most founders treat intellectual property as an afterthought until a competitor copies their product, an investor asks the hard questions in due diligence, or they discover they don't actually own what they thought they did. In this episode, I break down the  5 intellectual property mistakes that sink startups  and how to avoid them before they cost you your competitive edge, or your company. Whet...

Most patent portfolios look impressive until they're tested. Then the weaknesses show: claims competitors design around, gaps that surface during due diligence, patents that don't hold up when it matters most. In this episode, Timothy Menasco (Partner at Harter Secrest & Emery LLP) breaks down the top 5 patent prosecution strategies  that build portfolios that actually hold up in litig...

Patents, trademarks, copyrights, trade secrets, do you actually know which ones protect your business? Most founders and business owners can't confidently explain the difference, and that gap is exactly where good ideas get lost, copied, or left unprotected. In this episode, Timothy Menasco breaks down the four main types of intellectual property in plain English, what each one actually protec...