Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy
Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.
Author
Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
Category
Podcast website
Latest episode
Jun 30, 2026
Where to listen?
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Episodes
Ep. 29 | Stop Outsourcing Your Voice: The Copy Process That Actually Works with Ruthie Sterrett 10.06.2025 39:46
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Ever feel stuck staring at a blank page when it's time to write your website copy? You're not alone, and more importantly, it's not your fault. After 20+ years in marketing and working with brands like Nike, I've discovered why writing your own copy feel...
Ep. 28 | Why Hard Work + Time Isn't the Only Success Formula ft. Neill Williams 03.06.2025 24:40
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Are you exhausted from working 60+ hours a week but afraid that working less means achieving less? I sat down with productivity coach Neill Williams to shatter this myth and show you exactly how to reclaim your time without sacrificing success. Neill transformed her cor...
Ep. 27 | Why Your Website Should Be Your Marketing Hub 27.05.2025 4:55
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Still treating your website like a digital brochure? Big mistake. I'm going to show you why your website should be the sun in your marketing solar system—not just another planet. As someone who's helped countless business owners transform their websites from static pages into powe...
Ep. 26 | Escape the Clarity Trap: How Your Story Becomes Your Best Sales Tool with Mike Brennan 20.05.2025 54:21
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources The gap between great work and great website marketing is almost always a brand messaging problem — and this episode is the cure. In this conversation with Mike Brennan on the Creative Chats podcast, I share how a StoryBrand framework can take you from conf...
Ep. 25 | Find Your First Clients Fast: Corinne Crabtree's No-BS Guide to Business Growth 13.05.2025 48:15
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Ever spend hours tinkering with your website instead of actually finding clients? In this conversation with Corinne Crabtree, who built an 8-figure coaching business from scratch, I uncover how "scrappy entrepreneurship" beats throwing money at fancy logos and complicated tech s...
Ep. 24 | From Referrals to Revenue: Unpacking Website Storytelling with Jordan Rothwell Perry 06.05.2025 27:19
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Ever feel completely stuck when trying to write about your own business? After 23 years at Red Door Designs, I've learned that beautiful design alone isn't enough anymore. When my client Elise (a publishing professional!) called me in tears because she couldn't write her own website copy...
Ep. 23 | What is StoryBrand Messaging? 29.04.2025 5:44
Most businesses get their message wrong…Are you one of them? 👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Ever wonder why your beautifully designed website isn't bringing in clients? I discovered that most businesses make a critical mistake in their marketing—positioning themselves as the hero instead of the guide. In today's episod...
Ep. 22 | No More Clutter: Transform Your Website into a 24/7 Sales Machine with Kristen Edwards 22.04.2025 27:29
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources In this episode, I share my recent interview on the Amplify Ambition podcast with Kristen Edwards, where we discuss the exact framework I use to help entrepreneurs create websites that actually convert. After years designing websites for big corporations like Nike, I discovered the secret...
Ep. 21 | Beyond Transactions: Building Client Relationships That Convert with Nicole Cramer 15.04.2025 1:07:27
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Are you avoiding sales conversations because they make you feel "icky"? In this eye-opening episode with sales expert Nicole Cramer, we discuss how reframing sales as meaningful conversation can transform both your business and your confidence. Nicole shares her journey from hig...
Ep. 20 | The Coffee Date Approach to Websites: My Chat with Molly Claire About Connection-Based Marketing 08.04.2025 33:34
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Are you tired of spending endless hours marketing your business instead of doing the work you actually love? I recently had an incredible conversation with my dear friend and fellow mastermind member Molly Claire on The Masterful Coach Podcast, and I'm thrilled to share it with you. In th...
Ep. 19 | Why Your Website is Losing Customers (And How to Fix It) 01.04.2025 3:32
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Is your website silently losing you clients while you sleep? In this episode, I reveal the shocking truth about why potential clients are bouncing from your website in just seven seconds and how to fix it fast. After years helping coaches, consultants and service providers transform their...
Ep. 18 | How One Narrative Can Transform Your Entire Business with Brian Lufrumento 25.03.2025 38:09
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Ever stumble when someone asks about your business? I recently sat down with Brian Lufromento on the Wantrepreneur to Entrepreneur Podcast to share how I help client-based businesses replace almost ALL their marketing with a single, powerful story. WHAT YOU’LL LEARN ✅ Why traditional mar...
Ep. 17 | How to Spiral Up: Breaking Through Business Barriers with Dr. LaChelle Wieme 18.03.2025 44:45
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Ever feel like you're pushing too hard in your business, spinning your wheels without the results you want? In this episode, I sat down with master coach, Dr. LaChelle Wieme, to uncover how to manifest consistent five-figure months by working with universal laws instead of constantly...
Ep. 16 | Stop Being the Hero: Website Storytelling That Gets Clients with Marissa Roberts 11.03.2025 26:44
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Ever notice how the hardest website to write for is your own? (Even after helping hundreds of clients find their perfect message, I still struggle with mine sometimes!) 🙈 I recently sat down with Marissa Roberts to talk about something that's been bothering me for years - watching br...
Ep. 15 | 5 Website Mistakes That Are Costing You Dream Clients 04.03.2025 3:22
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Have you ever wondered why some beautiful websites attract a steady stream of dream clients while others sit quietly, looking pretty but not converting? Let me show you what makes the difference. 🎯 In my latest episode, I'm pulling back the curtain on the five biggest website mistake...
Ep. 14 | The Power of StoryBrand in Business: Kris Jones on The Shades of Entrepreneurship 25.02.2025 43:15
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources You know that feeling when you're trying to write about your own business and the words just won't come? In my heartfelt chat with Gabriel Flores on The Shades of Entrepreneurship, I open up about my own path from frustrated Nike designer to helping entrepreneurs find their voice. After s...
Ep. 13 | How to Use Storytelling to Boost Website Conversions 18.02.2025 3:07
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Let me share something that breaks my heart - watching brilliant service providers lose dream clients because their website doesn't tell their true story. In this intimate conversation, I'm pulling back the curtain on what I've learned from helping hundreds of coaches and consultants tran...
Ep. 12 | How to Tell Your Story & Land Dream Clients with Kristin Sweeting 11.02.2025 49:07
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Ever found yourself stumbling over your words when someone asks about your business? In this conversation with Kristin Sweeting, I share the exact framework I use to help service-based business owners transform their scattered message into a clear, compelling story that actually resonates...
Ep. 11 | How Geoffrey Has More Free Time With a StoryBrand Website and AI Automation Strategy 04.02.2025 33:34
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources Looking to work smarter, not harder, in your service business? Join me as I chat with Geoffrey Halsey, owner of East Portland Sash, who built his construction business into a streamlined operation through strategic automation, StoryBrand strategy, and AI implementation. WHAT YOU’LL LEARN...
Ep. 6 | Make Your Website Your Best Salesperson with LaChelle Wieme 26.01.2025 35:58
Ever wish your website could sell while you sleep? In this episode, LaChelle Wieme joins me to share exactly how to turn your "digital business card" into a 24/7 sales machine. After years designing corporate websites, I now help female entrepreneurs tell stories that actually convert. Here's the truth: pretty design isn't enough anymore. What You'll Learn: The #1 messaging mistake that sends pote...
Ep. 7 | Website Storytelling Secrets with Susanne Rieker 26.01.2025 32:43
Steal my website copy secrets! I joined Susanne Rieker on the Blissful Biz Podcast to spill everything I learned from 20+ years as an entrepreneur (including my time at Nike). Think your website copy is holding you back? You're right - but not for the reasons you think. What You'll Learn: The real reason you're stuck with website copy (spoiler: your writing skills are fine) How to craft a client-f...
Ep. 8 | Crafting a Powerful Brand Story That Sells: A Chat with Sarah Glenn 26.01.2025 44:32
Want to ditch the scattered marketing and finally get crystal clear on your message? As the creator of the Signature Story-Selling System, I sat down with Sarah Glenn to show you how one core story can do all the heavy lifting in your marketing (and actually bring in dream clients). What You'll Learn: Why traditional copywriting lets most business owners down (and what actually works instead) The...
Ep. 9 | How to Answer "What Do You Do?" with Confidence ft. Kim Foster 26.01.2025 36:51
Ever stumble when someone asks about your business? In this chat with Kim Foster, I break down how to nail your message and actually get people excited about what you do. What You'll Learn: Why "What do you do?" is your golden ticket to landing dream clients My 3-part formula for an elevator pitch that hooks attention The exact steps to turn your website into your best sales tool Ready to own your...
Ep. 10 | Crafting Your Perfect Elevator Pitch with Holly Haynes 26.01.2025 23:49
Tired of awkward silences when people ask about your business? I sat down with Holly Haynes to break down my exact framework for talking about what you do - in a way that actually gets people interested. What You'll Learn: The science behind why stories grab attention (they're 22x more memorable than facts) My 3-part formula for a magnetic elevator pitch Why playing hero in your story pushes clien...
Ep. 2 | Quantum Leaping Your Business with Elyse Archer: How to Sell Better with Feminine Energy 19.01.2025 44:29
In this episode of From Click to Client, I sit down with Elyse Archer, founder and CEO of She Sells and Superhuman Selling, to explore how shifting your energy can revolutionize your sales approach and transform your business. As a former colleague-turned-friend, Elyse and I share an intimate conversation about the power of vision, trust, and embracing your true desires in business and life. Key P...
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