Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy
Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.
Author
Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
Category
Podcast website
Latest episode
Jun 30, 2026
Where to listen?
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Episodes
Ep. 54 | StoryBrand Soundbite Strategy: The Magic Words That Sell Your Coaching on Repeat 02.12.2025 9:55
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Ever feel like you're over-explaining your coaching but still confusing people? You don't need more content. You need five magic soundbites that make your message unforgettable. Most coaches ramble through frameworks and methodologies, but billion-dollar brands l...
Ep. 53 | How to Position Yourself as an Expert When You Doubt Yourself with Molly Claire 25.11.2025 42:08
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Ever feel like an imposter despite years of experience? You're not alone. Master coach Molly Claire knows exactly what it's like to doubt yourself while trying to build authority in a crowded market. In this conversation, she shares how she went from scattered m...
Ep. 52 | From Scattered Messaging to Client Magnet: How Story Transforms Your Website with LaChelle Wieme 18.11.2025 41:07
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Ever feel like you're word vomiting all over potential clients when they ask what you do? You're not alone. Most coaches and consultants struggle to communicate their brilliance clearly, and it's costing them clients every single day. In this conversation wi...
Ep. 51 | Visibility as Strategy: How to Finally Get the Recognition You Deserve with KJ Blattenbauer 11.11.2025 24:44
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Have you ever watched someone less qualified than you get all the media attention? It's beyond frustrating when you're the real expert, but someone else is landing the press coverage and recognition you deserve. The truth is, waiting until you're "big e...
Ep. 50 | Stop Chasing Clients: Let Podcast Guesting Bring Them to You 04.11.2025 11:08
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Tired of marketing to the same people who never buy? Your current audience already knows what you do, and if they haven't hired you yet, they probably won't. The real issue isn't visibility; it's that you need fresh, qualified audiences who've never he...
Ep. 49 | The 5-Step System to Organize Your Business & Reclaim Your Time with Tracy Hoth 28.10.2025 26:06
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat https://www.reddoordesigns.com/free-resources Ever feel like you're drowning in digital clutter while your dream clients slip away? You're spending 30 minutes hunting for files instead of closing sales. Your desktop looks like a digital crime scene. And that "stuff to deal with later" folder? It'...
Ep. 48 | The Website Formula That Turns Browsers Into Buyers with Troy Trewin 21.10.2025 47:14
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Ever wonder why some websites instantly connect while others fall flat? After 23 years helping brands like Nike and Adidas tell their stories, I discovered the real secret: your website shouldn't be about you, it should be about your client's transformation. In...
Ep. 47 | The Productivity Breakthrough: Buffer Time & AI That Works with Kelly Fifield 14.10.2025 32:11
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Ever close your laptop at the end of the day wondering what you actually accomplished? You're not alone. Most entrepreneurs are working harder than ever but still feeling behind, and it's not because you're doing something wrong. Kelly Fifield is a productiv...
Ep. 46 | Website Not Converting? Here's the Structure You're Missing 07.10.2025 32:01
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Is your website sending potential clients running? Most coaches and consultants have beautiful websites that do absolutely nothing to book calls. The problem isn't your design, it's your structure. In this episode, I'm breaking down the exact StoryBrand fram...
Ep. 45 | Stop Pressing the "More" Button and Start Leading with Bill Zipp 30.09.2025 35:44
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Ever wonder why perfectly qualified prospects visit your website and then vanish without a trace? This episode reveals exactly what happens when your online presence doesn't match your real-world expertise, and how to fix it fast. Sales leadership coach Bill Zipp le...
Ep. 44 | Turn Your Book Into Your Brand with Story-Driven Messaging ft. Allison Lane 23.09.2025 34:23
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Are you cringing every time someone asks what your book is about ? You're not alone, and you're definitely not broken. Most authors make the same painful mistake: they launch into plot summaries, ramble about themes, or freeze completely when asked that simple q...
Ep. 43 | Why Your Brain is Wired to Procrastinate + 3 Ways to Override It with Robin J. Emdon 16.09.2025 59:34
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources If you've ever built a StoryBrand-aligned website, nailed your brand messaging, and still can't get yourself to take action on your website marketing — this episode is for you. Your brain isn't broken. It's doing exactly what it was designed to do: protect...
Ep. 42 | The 4-Part Website Formula That Makes Your Clients Say "Yes" 09.09.2025 19:51
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Is your beautiful website sitting there like a digital brochure while your competitors book all the clients? You're not alone, and the fix isn't what you think. Most service providers make their websites all about themselves, their credentials, their process, th...
Ep. 41 | Why Your Facebook Group Isn't Getting Clients + How to Fix It with Megan Huber 02.09.2025 59:54
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Is your Facebook group sitting there like a ghost town while you're scrambling to find clients everywhere else? You're not alone, and there's a strategic way to breathe life back into that dormant community. I sat down with Megan Huber , a community building...
Ep. 40 | The 2.5-Hour Website Copy Formula That Converts Visitors to Clients with Rachel Brooks 26.08.2025 42:31
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Are you cringing every time you send someone to your website? You know your expertise inside and out, but when it comes to explaining what you do online, the words just won't come. You're not alone—and it's not because you're bad at writing. I sat down w...
Ep. 39 | Turn Your DMs Into Your Email List: Tracy Beavers' System for Effortless Growth 19.08.2025 38:14
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Do you feel invisible in the crowded online space, exhausted from creating content that doesn't seem to attract your ideal clients? Tracy Beavers knows exactly how that feels. After 20+ years in award-winning corporate sales, she made the leap to entrepreneurship an...
Ep. 38 | Turn Your Website Into a Client-Converting Machine Using StoryBrand 12.08.2025 20:41
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Here’s how to turn your confusing site into a money-making machine, with StoryBrand. Why does your gorgeous website feel like it's working against you instead of for you? You've invested time, energy, and maybe even thousands of dollars into making your website...
Ep. 37 | How to Sell Without Sales Calls: Joanna Lott's $4K Evergreen System 05.08.2025 33:49
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Ever wondered if you could skip the exhausting sales calls and still consistently fill your program? Joanna Lott has cracked the code on selling her $4K coaching program through personalized Loom videos instead of traditional discovery calls, and she's hitting an i...
Ep. 36 | Story Mining Secrets with Chanelle Nielson from Peaceful Profits 29.07.2025 37:15
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Is your website secretly sabotaging your sales? If you're cringing every time you send someone to your site, you're not alone, and you're about to discover exactly how to fix it. I recently had an incredible conversation with Chanelle Nielson on the Peaceful...
Ep. 35 | Stop Delegating Tasks: Lee Taylor's Formula for Ownership-Based Leadership 22.07.2025 29:00
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Are you exhausted from being the problem solver for everything in your business? I had the most eye-opening conversation with Lee Taylor about why delegating tasks keeps you trapped in the endless cycle of putting out fires, while delegating ownership for outcomes trans...
Ep. 34 | What Makes a High-Converting Website? 5 Costly Mistakes Driving Clients Away 15.07.2025 12:55
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Pretty websites don’t pay the bills. Clear websites do. Let me show the difference. I see this heartbreaking pattern all the time: brilliant coaches and consultants who cringe when they send prospects to their websites. These are amazing professionals getting incredible...
Ep. 33 | How Coaches Can Thrive in Tough Times With Donald Miller 08.07.2025 41:51
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources What do you do when clients stop saying yes? Donald Miller was staring down an 85% loss in revenue when COVID hit. Instead of panicking, he repositioned his business. He grew by 30%. In this episode of From Click to Client , Donald and I unpack the exact strategy he use...
Ep. 32 | Turn Your Website Into a Sales Machine with Rich Brooks 01.07.2025 24:32
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Is your website just a pretty digital business card that's not bringing in clients? After 23 years in marketing, I've discovered that the most successful entrepreneurs don't just have beautiful websites - they have websites that tell compelling stories where...
Ep. 31 | From Corporate Leader to Confident Coach: Breaking Free with Candy Motzek 24.06.2025 30:20
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources What if the "security" you're clinging to is actually the riskiest path you could take? I sat down with business and mindset coach Candy Motzek to explore why talented professionals stay trapped in corporate roles—and how to make the leap into coaching wit...
Ep. 30 | Clear Messaging for Business Growth: Why Confused Websites Kill Conversions 17.06.2025 7:36
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources If your website confuses people, you’re losing money—here’s how to fix it. If potential clients can't understand how you help them within five seconds of landing on your homepage, you're losing dream clients every single day—and you might not even realize it's happening...
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