Amanda

From Chair to CEO

Business EN ↓ 12 episodes

Ready to build a beauty business that doesn't just look successful—but actually feels aligned, profitable, and fulfilling? Welcome to From Chair to CEO —the podcast for ambitious salon owners, hairstylists, and beauty professionals who are ready to lead with intention, grow with strategy, and live with purpose. I’m Amanda Smearman—salon and spa owner, mentor, mom, and soon-to-be your favorite business bestie. After building two thriving beauty brands from the ground up, I’m here to share what actually works behind the scenes—from leadership and pricing to team culture, marketing, and mindset....

Author

Amanda

Category

Business

Latest episode

Oct 8, 2025

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Episodes

Why Your Team Isn't Growing 08.10.2025

If your team isn’t growing — no matter how many meetings, goals, or pep talks you have — this episode is for you. In Episode 2, I shares the truth most salon owners overlook: your team’s growth problem probably isn’t a people problem… it’s a systems problem. Through my own story of learning how to adapt coaching strategies to fit her salon’s culture, I reveals what actually creates consistent team...

3 Ways to Fill Gaps in Your Books This Week 05.10.2025

Slow week? Empty gaps on the schedule? Instead of panicking or posting another “We have openings!” story that doesn’t convert — let’s fix it. In this quick minisode, I’m breaking down three simple, proven ways to fill those holes in your books this week without discounting your services or devaluing your brand. These are the same moves I use inside my own salon when we need a boost — and they actu...

Glow Back: The Power of Reinvention in Your Salon 01.10.2025

Is your salon feeling a little… stale? Maybe clients are in and out, your team seems flat, or your marketing hasn’t been updated in years. If that hits home, it’s time for a Glow Back . In this episode, I’m kicking off Season 2 of From Chair to CEO by sharing what the Glow Back really means — and how reinvention can reignite your salon’s energy, keep clients excited, and give your team a fresh sen...

The 3 Clients You’re Serving — And What Each One Actually Needs 30.05.2025

Not all clients are created equal — and treating them like they are could be the reason your rebooking is down, your retail isn’t moving, and your client retention is stuck. In this episode, I’m breaking down the three most common buyer types in your salon — and exactly how to adjust your consultations, service flow, and checkout conversations to connect with each one. You’ll learn: The difference...

The Consultation Is the Key: Why This Step Changes Everything 23.05.2025

Think consultations are just about asking what the client wants? Think again. In this episode, I’m sharing why the consultation is the most powerful tool in your business—not just for client results, but for retention, retail, boundaries, and your bottom line. I’ll break down how to lead the perfect consultation, what to ask, how to quote confidently, and how to protect yourself from miscommunicat...

Stop Getting in Your Own Way — Self-Sabotage in the Salon Industry 16.05.2025

Are you unknowingly holding yourself back in your business? In this episode, Amanda pulls back the curtain on the subtle ways self-sabotage shows up in the beauty industry — from overbooking and undercharging to perfectionism and fear of being seen. If you’ve ever said “I just want to do hair, not run a business,” this episode will challenge you (lovingly) to get honest and take your power back. L...

You Can't Scale What You Can't Track 09.05.2025

You're bringing in money… but where is it all going? In this episode, we’re cutting through the revenue smoke and mirrors and talking about what really matters: knowing your numbers. I’m diving into the budgeting systems I use as a salon owner, including principles from Profit First for Salons , and why tracking your income and expenses is just as crucial for independent stylists. If you’re r...

The Value is in the Experience: Why Clients Do Pay More 02.05.2025

In this episode of From Chair to CEO , Amanda breaks down why great work alone isn't enough to justify premium pricing in the beauty industry. Clients today are seeking more than just results—they're seeking connection, comfort, and consistency. Learn the five key touchpoints that build value, why system-based experiences convert better than talent alone, and how client retention and loy...

Pricing Isn’t Personal—It’s a System 25.04.2025

Raise your hand if you’ve ever felt guilty about raising your prices 🙋‍♀️ In this episode, I’m breaking down why pricing should never be based on emotion—and how to build a system that supports your growth, your team, and your business goals. If you’ve been winging it with your menu, this is your episode. You’ll Learn: Why emotional pricing leads to burnout and resentment The 3 pillars of system-...

Why 'Charge Your Worth' Set Us Back—and What to Do Instead 18.04.2025

Why "Charge Your Worth" Set Us Back—and What to Do Instead The phrase “charge your worth” became a post-pandemic mantra in the beauty industry—but what if it’s not the advice we actually needed? In this episode, I unpack how that mindset blurred the lines between personal value and pricing strategy—and why it may have set us back more than it helped. You'll learn how to shift into v...

The Secret to Client Retention: Crafting a 5-Star Experience from Start to Finish 11.04.2025

Want more rebookings, better reviews, and guests who can’t stop talking about their visit? In this episode, I’m sharing how to create a client experience so seamless and personal, it keeps your books full and your team thriving. From the first online interaction to post-visit follow-up, we’ll break down each step of the guest journey—and I’ll give you real, actionable strategies to elevate the exp...

Episode 1: From Behind the Chair to CEO – What You Can Expect + Why I’m Here 06.04.2025

Welcome to the very first episode of From Chair to CEO —the podcast for ambitious stylists and salon owners who are ready to grow their business, lead with confidence, and live a life that feels just as good as it looks on Instagram. In this intro episode, Amanda shares why she felt called to start this podcast, what you can expect from future episodes, and how this space will support you in becom...

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