Eight Group - From brief to broadcast

From brief to broadcast

Business EN ↓ 6 episodes

From idea to impact “From Brief to Broadcast” takes you inside the world of creative, print, and digital marketing. Each episode explores how brands turn concepts into campaigns that connect, inspire, and deliver results. Hosted by Eight Group, a B-Corp certified leader in sustainable marketing, this podcast shares insights, stories, and strategies that will empower you to think bigger, work smarter, and create with purpose. Perfect for marketers, creatives, and business leaders who want to make every brief count.

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Eight Group - From brief to broadcast

Episodes

AI Won’t Replace You, But Someone Using It Might 25.06.2026 29:52

Artificial intelligence is transforming industries at a pace few could have predicted, but how can businesses keep up? In this episode, Darren Crawford, software engineer and AI expert, shares his perspective on the evolution of AI over the past 25 years and its growing impact on marketing, print, and business operations. From generative AI and automation to the balance between human expertise a...

Inside the Printing Charity: 200 Years of Supporting Businesses 22.04.2026 30:31

Supporting an entire industry for nearly 200 years takes more than tradition; it takes innovation, adaptability, and a deep commitment to people. In this episode, Neil Lovell, CEO of the Printing Charity, shares how the organization continues to support professionals across print, publishing, and allied trades through financial aid, helplines, and career development initiatives. From championing y...

How Technology Is Transforming the Printing Industry 18.03.2026 27:53

Is traditional print on its way out, or is it evolving faster than ever? In this episode of From Brief to Broadcast, Lance Hill sits down with Andy Clyde, Technical Director at 8 Group, to unpack how print technology has transformed over the years. From the critical role of pre-press to the growing power of digital printing, they explore why expertise still defines quality and why digital now riva...

Everything You Think You Know About Marketing Data Is Wrong 11.02.2026 30:55

More data doesn’t always mean better marketing, and in many cases, it’s the reason campaigns fail. In this episode, Tom Oldershaw and Graham Tomblin unpack why clean, compliant data matters more than volume, how GDPR really impacts campaigns, and why attribution and post-campaign analysis are critical. A sharp conversation on rethinking data to drive smarter, more effective marketing. Sho...

Why Digital Brands Are Turning Back to Direct Mail 06.01.2026 32:21

Email inboxes are crowded. Social feeds are saturated. So where do digital brands go next? In this episode of From Brief to Broadcast, Andrew Curran, Founder of Arc X-Media and Zap~Post, explains how data-driven, automated direct mail is helping brands reconnect with customers, and why offline channels are outperforming digital at critical moments. A practical conversation about CRM, AI, attributi...

Unlocking 8 Group's Marketing Secrets 03.12.2025 30:13

Discover the unique strategies behind 8 Group's success in multi-channel marketing. Dive into their journey and learn how they integrate digital and offline marketing for maximum impact. Highlights: 8 Group's approach to multi-channel marketing. Integrating digital and offline strategies. The role of personalization in success. Challenges in attribution and the impact of AI. Timestamps: 00...